Answer Key Trends and Fads

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A. Modified True or False. Write true if the statement is correct.

Otherwise, write the


correct term or phrase that needs to replace the underlined word.

true 1. A trend is a continuous pattern of change that occurs in either a condition, process, or
output in recorded data.
innovation 2. The elements that make up a trend are basic needs, driver of change, and
versatility.
versatility 3. The transitory increase or decrease of a trend is characterized by flexibility with
changes and adjustments to continually suit the needs of the people.
true 4. Trends are usually based on traditions, systems of belief, and values
as emphasized by the characteristic of cultural roots.
true 5. A trend may last a very long time if it fulfills a basic need of humanity.
driver of change 6. The element of innovation of a trend states that an existing trend is
bent or modified by another emerging trend.
innovation 7. The element of driver of change claims that for every new trend that
has unfolded, a better trend may develop to replace it.
acceptability 8. The cultural roots of a trend depend on the vast number of people
using an object for their enjoyment or convenience.
true 9. Megatrends originated a long time ago but are still prevalent in the present times.

microtrends 10. Macrotrends are focused on a particular group of people only.

fad 1. A trend is an example of collective behavior.


different 2. Trend and fads are two interchangeable terms.
not useful 3. Novelty products are useful in performing everyday activities.
true 4. A fad has a relatively shorter life span compared to a trend.
true 5. The scope of a fad identifies the extent to which it is influential among people.

decreases 6. A fad increases in its appeal when people reach the saturation point.

true 7. Similar to trends, fads also reemerge after some time of unpopularity.

different 8. People engage in a fad in similar ways consistent with the heterogeneous
characteristic.

true 9. Reinventing a product or practice leads people to believe that a fad is an entirely new
phenomenon.

true 10. The demographic scope implies that a fad is most popular among members of a
segment of the population.

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