CONCEPTUAL FRAMEWORK  During the community quarantine, the

Philippine government has imposed tight

Figure 1, presents the conceptual framework of the curfew hours (8 p.m. to 5 a.m.). MSMEs'
study. It illustrates the effect of pandemic on micro income has decreased as a result of
business enterprises. shortened operation hours and low customer
footfall, which is important for businesses.
Sales and revenue – (Del Valle et. al, 2022)
 The majority of MSMEs have seen a huge Number of Employees –
decrease of sales and revenue in business.
 COVID-19 has had a significant impact on
(Shinozaki, 2021)
employment in the Philippines: A majority
Temporarily closure of micro business of employees reported their job was
enterprise- suspended, hours and pay reduced, or
they were forced to take unpaid leave.
 According to the survey, more than 70% of
Only 37% of employees could report that
the MSMEs surveyed (out of a total of 1,804
COVID-19 had no impact on their job. A
valid samples) were obliged to close their
total of 6 out of 10 families lost income.
business soon after the lockdown began.
(Investing In Women,2020).
(Shinozaki, 2021).
 However, during the pandemic, 61.7 percent
of micro-business enterprises had no income
as of March 2020 due to forced closures and
government restrictions.(Shinozaki and Rao, OPERATIONAL FRAMEWORK
2021, p. 22)
Figure 2, presents the operational framework of the
Compliance in business policy – study. It illustrates the effect of pandemic on micro
business enterprises.
 The COVID-19 pandemic has been linked to
a drop in sales, which has resulted in
           This operational framework illustrates
increased social distancing measures,
different ways for measuring how the pandemic has
causing Filipinos to visit restaurants
affected micro business enterprises.
reluctantly. This type of restaurant's sales
continued to fall in the 2021 forecast. (Del
Valle et. al, 2022). In Percentage of Estimated Sales and
Business Innovation – Revenue, it is noticeable that the pandemic resulted
in a drastic decrease in sales and revenue of
 The delivery or "pasabuy" industry was one
businesses. Some businesses closed but many
of the hardest hit businesses during the
gained more income amidst the pandemic. Those
pandemic, especially on lockdown days.
different effects on sales and revenue can be seen
Delivery services are critical in the event of
through percentage change that the respondents
a pandemic. People want someone to buy
provided covering the period before, during, and the
products for them outside and transport them
period of COVID-19 case subsidence.
to their homes due to the fear of COVID-19.
( Jeremy Mallari,2021)
Business Operation – The Decline Percentage of Number of
Employees, when lockdowns started and
restrictions resulted in limited employees, many lost
their jobs and businesses decided to limit their
manpower. These changes can be found in the
employee headcount reports and tracking. HYPOTHESIS:

When the number of cases increased SET A

resulting in the government making protocols and
policies that people need to follow. The protocol H = Semi Annual average sales and revenue of
O

includes closure of non-essential businesses that

resulted in the Number of Micro Business
Enterprises that Temporarily Closed in Time of
Pandemic.
Micro Business Enterprise in Poblacion, Pandi,
Bulacan during pandemic is same with the average
sales and revenue in the period of covid case

Through the Effectiveness of Business subsidence. 

Innovation as micro business enterprises innovate
H = Semi Annual average sales and revenue of
a
their products and services to be suitable for the
customers. Surveys and business improvement Micro Business Enterprise in Poblacion, Pandi,
results are some of the ways to measure business
innovation. Bulacan during pandemic is lower than the average

One of the main effects is also the Number sales and revenue in the period of covid case
of Micro Business Enterprises that Reduce their
Business Operation in terms of operating hours. subsidence. 
The majority of micro business enterprises were
obliged to reduce their operating hours due to Local
Government Policy to properly implement the
SET B
protocol from the National Government. 
H = 50% of the Micro Business Enterprise is not
O

To strictly implement the health protocols significantly affected during the pandemic.
and government restrictions during the time of the
H = More than 50% of the Micro Business
a
pandemic, businesses have to make amendments to
their existing policies. One of those is the work Enterprise is significantly affected during the
health and safety policy. Comparison of
observations and experimental testing in a real- pandemic.
world setting are some of the methods to determine
the effects of the pandemic on micro-business
enterprises concerning business policy.
 6. CONCLUSION:
Based on the data that we gather from the
qualitative method, the researchers conclude that
more than 50% of the Micro Business Enterprise is
significantly affected during pandemic, specifically
on the period of January- December 2020 because 3
out of 5 micro business enterprises claimed that
there is a decrease of sales and revenue. With the
data that we gather from the quantitative method,
researchers also conclude that more than 50% of the
Micro Business Enterprise is significantly affected
during pandemic, specifically in the period of
January- December 2020 because it has a negative
percentage change during pandemic. 

2. RECOMMENDATION:
The researchers recommend that
microbusiness enterprises and their owners should
consider having long-term crisis management
strategies, exploring new markets, and adopting
fast-growing technology into their future growth.
Also, make their marketing flexible based on
situations, which is another sign of active learning
and improvement from a crisis like a pandemic.