1st Year (63 Respondents)

I. Respondent Profile
Age:
17 years old- 1
18 years old- 30
19 years old- 22
20 years old- 4
21 years old- 2
22 years old- 1
23 years old- 3

How many hours do you spend on social media?

___ 1-5 hours
___ 6-10 hours
___ 11-15 hours
___ 16 or more hours

II. The following are the given factors that might affect your
social media engagement with businesses. Please indicate a
check mark (✔) prior to your answer whether it is Strongly
Agree (1), Agree (2), Disagree (3) or Strongly Disagree (4).

A. Social Media- Use Factor

1 2 3 4
ITEMS (SA) (A) (D) (SD)
1. I pay attention to ads that I
see in social media.
2. My attention is easily
caught by product posts in
social media.
3. Social media affects my
buying choices.
4. I tend to buy products
and/or services that I see
online.
5. When I see good reviews on
a product post, I also tend to
buy the product.

B. Interest Factor
 1 2 3 4
ITEMS (SA) (A) (D) (SD)
1. I prefer products that I
see on videos rather than
pictures.
2. I tend to buy products
that claim to be “what
you see is what you get”.

3. Ads that contain

pictures and texts are
more interesting to me
than ads without it.
4. Seeing responses from
business owners in social
media makes me want to
know more about the
product.
5. I skip online
advertisements when the
product posts are boring.

III . Rank the following from 1-5, with 1 as your most used social media platform and 5 used the least.
_____ Facebook
_____ Tiktok
_____ Instagram
_____ Youtube
_____ Others (please specify _________________________