Global Tourism,

Geography and
Culture
LEARNING OUTCOMES
LO1 Demonstrate awareness of the University’s
Vision and Mission Acknowledge the
importance of the Goals of the College of
Hospitality and Tourism Management in
compliance with the standards of Higher
Education Institution

LO2 Demonstrate knowledge on the tourism

industry, local tourism products and services
2
LEARNING OUTCOMES
LO3 Plan, develop and evaluate
tourism sites and attractions
LO4 Interpret and apply relevant
laws related to tourism
industry
3
LEARNING OUTCOMES
LO5 Apply information and communication
technology skills as required by the
business environment

LO6 Select the proper decision making tools

to critically, analytically and creatively
solve problems and drive results

4
LEARNING OUTCOMES
LO7 Apply the basic concepts that underlie
each of the functional areas of business
and employ these concepts in various
business situations
LO8 Perform the basic functions of
management for improvement

5
LEARNING OUTCOMES
LO9 Work effectively and
independently in multi-
disciplinary and multi-cultural
teams
LO10 Act in recognition of
professional, social and ethical
responsibility 6
LEARNING OUTCOMES
LO11 Exercise high personal moral and
ethical standards

LO12 Manage and market a service

oriented business organization

7
LEARNING OUTCOMES
LO13 Demonstrate administrative and
managerial skills in a service
oriented business organization
LO14 Utilize various communication
channels proficiently

8
LEARNING OUTCOMES
LO15 Preserve and promote “Filipino
historical and cultural heritage

9
 Syllabus Outline
LO Topics Status
INTRODUCTION

1. Vision of the University

2. Mission of the University
3. Goals of the College of
LO1,
LO15 Hospitality and Tourism
Management
4. Specific Objectives of the
Tourism Management Program 10
 Syllabus Outline
LO Topics Status
Introducing the World’s
Largest Industry, Tourism
LO2,
LO7,
LO13, Tourism Definition
LO14
- Simplified
- Full

Tourism Models
- Basic
11
 Syllabus Outline
LO Topics Status

A Global Overview
LO2,
LO7, Tourism History
LO9 - Outline
- Detailed

12
 Syllabus Outline
LO Topics Status

LO2,
World Tourism
LO4, Organization
LO6,
LO8, - Structure
LO10,
LO11, - Responsibility
LO13

13
 Syllabus Outline
LO Topics Status
LO2, International Travel
LO4,
Documents
LO6,
LO7, - Passport
LO8, - Visa
LO9, - Insurance
LO14 - Travel Clearance
- Other documents

14
 Syllabus Outline
LO Topics Status

International Code
Sharing
LO2,
LO4, - Airline code
LO5, - Airport code
LO7, - City code
LO8 - Travel Lingo
15
Midterm exam
 Syllabus Outline
LO Topics Status

The Americas
LO2,
LO3, - Countries
LO4,
LO5, - Profile
LO9, - Travel Patterns
LO12

17
 Syllabus Outline
LO Topics Status

Continental Europe
LO2, - Countries
LO3,
LO4,
- Profile
LO5, - Travel Patterns
LO9,
LO12

18
 Syllabus Outline
LO Topics Status

Africa, the “Dark Continent”

LO2,
LO3, - Countries
LO4,
LO5,
- Profile
LO9, - Travel Patterns
LO12

19
 Syllabus Outline
LO Topics Status

Asia, largest continent

LO2,
LO3,
LO4,
- Countries
LO5, - Profile
LO9, - Travel Patterns
LO12

20
 Syllabus Outline
LO Topics Status

Australia, Antartica and

LO2, Oceania
LO3,
LO4,
LO5, - Countries
LO9,
- Profile
LO12
- Travel Patterns

21
Final exam
 Global Tourism, Geography and
Culture
Global –

Tourism –

Geography –

Culture -
 Global Tourism, Geography and
Culture
• Students will analyze and familiarize
themselves with specific world travel
destinations with emphasis on the
exploration of geographic features,
customs and traditions, population
centers, visitor attractions, political,
religious, language and other cultural
differences as these relates to the
hospitality and travel industry.
 …Global Tourism, Geography and Culture

• Students will develop

understanding as well as sense
of responsiveness for cultural
values and traditions that exist
beyond their own culture.
 …Global Tourism, Geography and Culture

• Students will be able to identify

international travel patterns by
locating various major cities, natural
wonders, historic sites and other
natural and man-made tourism
attractions focusing with major
travel-generating and travel-
receiving areas.
 Activity 1
• Describe or define tourism in one word
Introducing the World’s Largest
Industry, Tourism
Tourism –
- “torah”
- A pleasure activity wherein
the money earned by the
traveler is spent in places visited
- Leisure travel
 …Tourism

•Tourism - as a
phenomenon, an
industry and as a field of
study
 Tourism
• Is a social, cultural and economic
phenomenon which entails the movement of
people to countries or places outside their
usual environment for personal or
business/professional purposes. These people
are called visitors and has to do with their
activities, some of which imply tourism
expenditure.

• Source: UNWTO, 2008

Tourism Models
 Touris
m
Industr

Tourism y

Transportation Hospitality Travel Trade Support

Sector Sector Sector Services

Air Training Inst.

Accommodation Travel Agency/TMC Financial Inst.
Sea Food Service
Tour Operator Communication
Entertainment
Security
Land
Integrated model of tourism
A Global Overview
 History of Tourism
• Noah’s Ark
• Pilgrims & crusaders were searching for
trading routes
• Education & Health increase traveling
• Inns offered F&B
• Modern tourism
– Steamship engines
– automobiles
Detailed History of Tourism
Before written history :
scavenging
hunting
gathering food

10,000 BC
Agriculture replaced hunting
trade, explorations & conquest
 …Detailed History of Tourism
Sumerians
invented money
cuneiform
documented travel activity

1840 BC
Earliest recorded travel for peace & tourism
Queen Hatshepsut of Egypt went to E Africa
 …Detailed History of Tourism
Egyptians
bronze
shipbuilding techniques
artistic motifs

Indians
cotton monkeys
ivory parrots
brass wear elephants
 …Detailed History of Tourism
Chinese
earliest concept of community
built empire
Confucianism – Confucius
Taoisms – Laozi
Buddhism – Siddharta Buddha
Math
Physics
Technology
Economy
Engineering
Architecture
 …Detailed History of Tourism
…Chinese
Tea

1406- 1420 = Palace of Heavenly Purity

- Forbidden City
- man-made island
- Tiananmen Square
 …Detailed History of Tourism
Korea – province of China

Japan – influenced by China & Korea

Greeks – religious
- 776 = birth of Olympic Games
Thales = astronomical science
Anaximander = map
 …Detailed History of Tourism
Romans
17th Century – festival of December
- crusades

England
Spring Festival

Europe
1050-1300 – roads become busier
- trading
- schooling
 …Detailed History of Tourism
…Europe

GRAND TOUR – 17 – 18th Century

- aristocrats of N. Europe & England
- education, power & social connection
- Paris-Italy-Germany-Netherlands-N. Europe
- 3 years

NOAH’S ARK -
 WTO
• Specialized agency of UN
• Leading international organization in
the field of tourism
• A global forum for tourism policy
issues
• A practical source of tourism know-
how
 …WTO
AIMS:
- promote the development of
responsible, sustainable and
universally accessible tourism

- Global Code of Ethics for Tourism

 …WTO

• HISTORY:
–1925 = ICOTT (Int’l Congress of Official
Tourist Traffic)
–1934 = IUOTPO (Int’l Union of Official
Tourist Propaganda Org)
–1940’s = IUOTO (Int’l Union of Official
Travel Org)
–Made of tourism org., industry & consumer
groups
 …WTO

• Cont.
–1967 = 20th IUOTO General Assembly
–Needs further enhancement
–1970 = forming “WTO”
–Nov. 1, 1974 = came into operation as
WTO
–Dec. 2, 2005 = UNWTO
SECRETARIES-GENERAL of UNWTO
• 1975- 1985 = Robert Lonati (France)
• 1986-1989 =Willibald Pahr (Austria)
• 1990-1996 =Antonio E. Savignac (Mexico)
• 1998-2009 = Francesco Frangialli (France)
• 2010-present = Taleb Rifai (Jordan)
 STRUCTURE
• GENERAL ASSEMBLY – held sessions every 2
years

• REGIONAL COMMISSION – meets once a year

• EXECUTIVE COUNCIL – meets twice a year

• COMMITTEE -
• Membership of the UNWTO
includes 158] states, six territories
(Flemish Community (1997),
Puerto Rico (2002), Aruba (1987),
Hong Kong (1999), Macau (1981),
Madeira (1995)), and two
permanent observers (Holy See
(1979), Palestine (1999)).
• Seventeen state members have
withdrawn from the organization for
different periods in the past:
Australia (citing poor value for
money), Bahamas, Bahrain, Belgium,
Canada (Canada withdrew from the
World Tourism Organization when it
appointed Robert Mugabe as a
leader in 2013),
• Costa Rica, El Salvador, Grenada,
Honduras, Kuwait, Latvia,
Malaysia, Myanmar, Panama,
Philippines, Qatar, Thailand,
United Kingdom and Puerto Rico
(as an associate member).The
Netherland Antilles was an
associate member before its
dissolution.
INTERNATIONAL TRAVEL
DOCUMENTS
 1. ITINERARY
- list of scheduled activities arranged in
chronological order

- includes:
–Transportation
–Transfers
–Accommodation
–Meal Plan
–Sightseeing
–Guide Services
–Ancillaries Services
 2. PASSPORT
• Booklet form
• 44 pages
• Page 1 – DFA info
2 – Identity info page
3 – Phl flag/signature page
4 – Limitations page
5 – Amendments page
6-43 – VISA designation pages
44 – Emergency notification info page
 …2. PASSPORT

• Types:
1. Regular Passport
2. Official Passport
3. Diplomatic Passport
4. Seaman’s Identification
Record Book
 3.VISA
• Visitors Identification
• Sticker/stamp
 Examples of VISA
– Tourist visa
– Working visa
– Student visa
– Transit visa
– Business visa
– Diplomatic visa
– Special resident visa
– Retiree’s visa
– Seaman’s visa
– Investor’s visa
4. IMMIGRATION CLEARANCES
• NON-VISA HOLDERS
• PERMANENT RESIDENTS
– ACR
– ICR

– ACR
– NBCR

– ECC
– Re-entry Permit
 …4. IMMIGRATION CLEARANCES

• Non-visa holders: 21 days + 38 days waiver

• Permanent residents:
– For foreigners= ACR & ICR
– For foreigners born here = ACR & NBCR
• Permanent resident alien traveling abroad:
ECC & Reentry Permit
 OTHER TRAVEL DOCUMENTS
1. DSWD Clearance
2. Court Clearance
3. Commission on Filipinos
Overseas
4. POEA Clearance
5. NBI Clearance
6. Bureau of Quarantine Vaccination Card
 …OTHER TRAVEL DOCUMENTS
7. Driving License
8. Medical Certificate
9. Insurance Document
10.National ID
11.De Facto Travel Document
12.Border Crossing Card – e.g. NEXUS
13.Laissez-Passer
14.others
INTERNATIONAL CODES
 INT’L CODE SHARING
• Language of the Airline World

Code type Description

Airline code Two letter identification

code
Airport code Three/four letter code

City code Three letter code

 IATA CODE
• Location identifier
• Station code
• Defined/designed by IATA (International Air
Transportation Association)
• For airline navigation services, airline
management and airline operations and
quality
 ICAO CODE
• Airport code
• Location indicator
• Four letter code designating aerodromes
• Designed by ICAO(International Civil Aviation
Organization)
• Used by air traffic control and flight planning
 IATA CODE vs. ICAO CODE
IATA CODE ICAO CODE
For airline timetables Flight tracking
Reservations For aerodromes
Baggage tags For regions and country
Tickets
e.g. London Heathrow Airport

LHR EGLL
 SAMPLE CODES
Airline Code
Philippine Airlines PR

Airport City IATA ICAO

Code

Ninoy Aquino International Manila, MNL RPLL

Airport Philippines
The World
 Continents of the World
• Asia
• N. America
• S. America
• Africa
• Europe
• Australia & Oceania
• Antartica
 Asia
1. Afghanistan 11.Georgia 21.Kyrgyzstan
2. Armenia 12.India 22.Laos
3. Azerbaijan 13.Indonesia 23.Lebanon
4. Bahrain 14.Iran 24.Malaysia
5. Bangladesh 15.Iraq 25.Maldives
6. Bhutan 16.Israel 26.Mongolia
7. Brunei 17.Japan 27.Myanmar
8. Cambodia 18.Jordan (formerly
9. China 19.Kazakhstan Burma)
10.Cyprus 20.Kuwait 28.Nepal
29.North Korea
30.Oman
 Asia
31.Pakistan 41.Taiwan
32.Palestine 42.Tajikistan
33.Philippines 43.Thailand
34.Qatar 44.Timor-Leste
35.Russia 45.Turkey
36.Saudi Arabia 46.Turkmenistan
37.Singapore 47.United Arab Emirates
38.South Korea (UAE)
39.Sri Lanka 48.Uzbekistan
40.Syria 49.Vietnam
50.Yemen
 Africa
1.Algeria 11.Comoros 21.Gabon
2.Angola 12.Congo, 22.Gambia
3.Benin Democratic 23.Ghana
4.Botswana Republic of the 24.Guinea
5.Burkina Faso 13.Congo, Republic 25.Guinea-Bissau
6.Burundi of the 26.Kenya
7.Cabo Verde 14.Cote d'Ivoire 27.Lesotho
8.Cameroon 15.Djibouti 28.Liberia
9.Central African 16.Egypt 29.Libya
Republic (CAR) 17.Equatorial 30.Madagascar
10.Chad Guinea
18.Eritrea
19.Eswatini
(formerly
Swaziland)
20.Ethiopia
 Africa
31.Malawi 41.Sao Tome and 51.Tunisia
32.Mali Principe 52.Uganda
33.Mauritania 42.Senegal 53.Zambia
34.Mauritius 43.Seychelles 54.Zimbabwe
35.Morocco 44.Sierra Leone
36.Mozambique 45.Somalia
37.Namibia 46.South Africa
38.Niger 47.South Sudan
39.Nigeria 48.Sudan
40.Rwanda 49.Tanzania
50.Togo
 N America
1. Antigua and 11.Grenada 21.Saint Vincent
Barbuda 12.Guatemala and the
2. Bahamas 13.Haiti Grenadines
3. Barbados 14.Honduras 22.Trinidad and
4. Belize 15.Jamaica Tobago
5. Canada 16.Mexico 23.United States
6. Costa Rica 17.Nicaragua of America
7. Cuba 18.Panama (USA)
8. Dominica 19.Saint Kitts
9. Dominican and Nevis
Republic 20.Saint Lucia
10.El Salvador
 S America
1.Argentina 11.Uruguay
2.Bolivia 12.Venezuela
3.Brazil
4.Chile
5.Colombia
6.Ecuador
7.Guyana
8.Paraguay
9.Peru
10.Suriname
 Europe
1. Albania 11.Cyprus 21.Iceland
2. Andorra 12.Czechia 22.Ireland
3. Armenia 13.Denmark 23.Italy
4. Austria 14.Estonia 24.Kazakhstan
5. Azerbaijan 15.Finland 25.Kosovo
6. Belarus 16.France 26.Latvia
7. Belgium 17.Georgia 27.Liechtenstein
8. Bosnia and 18.Germany 28.Lithuania
Herzegovina 19.Greece 29.Luxembourg
9. Bulgaria 20.Hungary 30.Malta
10.Croatia
 Europe
31.Moldova 41.San Marino
32.Monaco 42.Serbia
33.Montenegro 43.Slovakia
34.Netherlands 44.Slovenia
35.North Macedonia 45.Spain
(formerly Macedonia) 46.Sweden
36.Norway 47.Switzerland
37.Poland 48.Turkey
38.Portugal 49.Ukraine
39.Romania 50.United Kingdom (UK)
40.Russia 51. Vatican City
 Australia & Oceania
1.Australia 11.Solomon Islands
2.Fiji 12.Tonga
3.Kiribati 13.Tuvalu
4.Marshall Islands 14.Vanuatu
5.Micronesia
6.Nauru
7.New Zealand
8.Palau
9.Papua New Guinea
10.Samoa
UNITED STATES OF AMERICA
 …UNITED STATES OF AMERICA

1.Washington 11.Maine
2.Idaho 12.Oregon
3.Montana 13.Wyoming
4.North Dakota 14.South Dakota
5.Minnesota 15.Iowa
6.Wisconsin 16.Illinois
7.Michigan 17.Indiana
8.New York 18.Ohio
9.Vermont 19.Pennsylvania
10.New Hampshire 20.New Jersey
 …UNITED STATES OF AMERICA

21.Connecticut 31.West Virginia

22.Rhode island 32.Virginia
23.California 33.Washington DC
24.Nevada 34.Maryland
25.Utah 35.Delaware
26.Colorado 36.Arizona
27.Nebraska 37.New Mexico
28.Kansas 38.Texas
29.Missouri 39.Oklahoma
30.Kentucky 40.Arkansas
 …UNITED STATES OF AMERICA

41.Tennessee 46.Georgia
42.North Carolina 47.South Carolina
43.Louisiana 48.Florida
44.Mississippi 49.Alaska**
45.Alabama 50.Hawaii**
MIDTERM
The Americas
Continental Europe
Africa, Dark Continent
Asia, Largest Continent
Australia, Antartica, Oceania
 ELEMENTS OF COUNTRY PROFILE
• Geographic Features
• Culture
• Population Center
• Visitor Attraction
• Politics
 Geographic Features
• Climate
• Topography
• Major cities
 Culture
• Religion
• Customs
• Traditions
• Language
• Politics
• Food
 Population Center
• Statistics
 Visitor Attractions
• Natural wonders
• Historic sites
• Man-made attraction
 Politics
• System
• Figures
 Travel Patterns = tourist movements
• Top chosen destinations of tourist
• Itinerary
fin