Will Ukraine’s Refugees Ever Go Home?

But you’re probably no George Santos. Here’s why

03-10.03.2023
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 INTERNATIONAL EDITION
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FEATURES

22
Born to Lie
What science says about both
ordinary fibbers (like most of
us) and really extreme liars (like,
for instance, George Santos).
by DAN HURLEY

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COVER Photo-illustration by Gluekit

for Newsweek; Source photos
by Jackie Molloy/Bloomberg/
Getty and Morsa Images/Getty
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D E PA RT M E N T S
▾ In Focus ▾ Periscope ▾ Culture

10 Bakhmut, 14 World 50 Uncharted

Ukraine Most of 17 Climate Change
Taking Cover Million Displaced Art Exhibits
Ukrainians Will
54 Talking Points
12 Atoyac de Never Go Home
Nia Long, the
Álvarez, Mexico
Church of
New Leaves
England and More
Charleston,
56 Parting Shot
South Carolina
Eugene Levy

MA ARTEN DE BOER /GE T T Y

Generation Next?
East Lansing,
Michigan
The Question
Eugene Levy

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NE WSWEEK .COM 9
 In Focus
THE NEWS IN PICTURES

BA K H M U T, U K R A I N E

Taking Cover
A Ukrainian mortar team waits for Russian
shelling to cease before attempting to return fire
toward an enemy position on February 16. The
city of Bakhmut lies in the Donetsk province,
part of Ukraine’s heavily industrialized eastern
Donbas region, now partially occupied by
Russia. Ukrainian forces have been holding the
city for months against assaults led by Russian
Wagner Group mercenaries, at great cost to both
sides. As the February 24 one-year anniversary
of the war approached, Russia intensified
attacks across southern and eastern Ukraine.

▸ JOHN MOORE

10 NE WSWEEK .COM
GE T T Y

March 10, 2023 NE WSWEEK .COM 11

In Focus
ATOYAC DE ÁLVAREZ, M EXICO
New Leaves
A soldier burns coca plants, from
which cocaine is extracted, on a
plantation in the southern state
of Guerrero on February 15. The
mountainous and difficult-to-
access region has long attracted
poppy and marijuana growers.
Authorities say as heroin prices in
the U.S. have fallen with the rise
of fentanyl, however, Guerrero has
become a center of Mexico’s small
but growing cocaine industry.
▸ FRANCISCO ROBLES
CHARLESTON, SOUTH CAROLINA
Generation Next?
Republican presidential candidate
Nikki Haley at her first campaign
rally on February 15. The former
South Carolina governor and United
Nations ambassador is challenging
both President Biden and the only
other announced candidate for the
GOP nomination so far, her old boss
Donald Trump. In her campaign kick-
off, Haley, 51, called for “mandatory
mental competency tests for
politicians over 75 years old.“
▸ WIN MCNAMEE
EAST LANSING, M ICHIGAN
The Question
People leave flowers, mourn, pray
and cry at a makeshift memorial
at “The Rock” at Michigan State
University on February 14. A day
earlier, a gunman had killed three
students and critically injured five
others at two locations on the
sprawling campus, before shooting
himself. He had with him two
handguns that had been legally
purchased but not registered,
and a list of other targets.
▸ SCOTT OLSON
CR EDIT TK
 CLOCK WI SE FROM LE F T: AFP/G E T T Y; G E T T Y (2)

NE WSWEEK .COM
13
Periscope N E W S , O P I N I O N + A N A LY S I S

MASS DESTRUCTION
Repeated bombings in residential
areas have rendered many
Ukrainian homes uninhabitable.
Here, a woman from the
village of Mala Tokmathka on
the southern front surveys
the damage to her house.
 WO R LD

No Place
Like Home
After one year of war, 17 million displaced Ukrainians
face a tough truth: Most will never go back

One year since the start Of russia’s full-
scale invasion, roughly half of Ukraine’s
pre-war population of 40 million people has been
driven from their homes, creating the largest refu-
gee crisis of the 21st century. The big, unanswerable
question: When, if ever, will they be able to return
home again? As the conflict continues to displace
additional Ukrainians every day, the resulting
uncertainly has the potential to reshape a continent
scarred by its deadliest war in decades.
The experience of Yura Skobolev, a displaced
father of five from Ukraine’s southern Kherson
region, reflects the dilemma that families face. Sko-
bolev, his wife and children endured eight months
of occupation after the war began but
were finally, and ironically, forced to flee
after Ukrainian forces took back the terri-
A FP/GE T T Y
“When we call our neighbors back in the village,
you can hear the cows and chickens in the back-
ground,” Skobolev tells Newsweek. “The neighbors
say, ‘Oh, everything here is fine.’ Then, five minutes
later, they say, ‘Give me a minute to get down into
the cellar. They’re shelling us again.’”
Skobolev and his family, unsure of where they
will go next, are currently living in temporary
housing in Odesa. They are among the millions
of displaced Ukrainians who have faced a similar
dilemma since the war began. Of those, 8 million
are now located in other countries in Europe. Just
under 6 million are still in Ukraine—renting apart-
ments in the country’s relatively quiet West, staying
with relatives who can offer a spare sofa
or finding a bed in dormitories set up by
aid organizations both international and

by
tory, when Russia began launching retrib- domestic. Nearly 3 million other Ukrai-
MICHAEL
utive artillery strikes from the opposite WA S I U R A
nians, some voluntarily and some not,
bank of the Dnipro River. have migrated to locations within the

Photograph by ED JONES NE WSWEEK .COM 15

Periscope WORLD

internationally recognized borders
of the Russian Federation.
Less than a quarter of those who
evacuated in the early days of the war,
though, have been able to go home—
despite many of the displaced
expressing a desire to do so. To date,
over 5 million refugees have returned
to cities such as Kyiv, Lviv and Odesa,
as well as former frontline regions
like Mykolaiv and Kharkiv. And
experts say the odds of those who
remain displaced ever resuming the
lives they knew before the start of
Russia’s full-scale invasion are long.
“If the Russia-Ukraine war is like
other conflicts we’ve studied—and
there’s no reason to think it’s not—
then the vast majority of displaced
military-age men from exiting the
country, Yulia’s husband suffers from
diabetes, a condition that allowed
the family to cross over into Poland
together. They ultimately settled in
Germany, where he receives medi-
cal treatment of a sort not readily
available in Ukraine even during
peacetime. As a result, even if Rus-
sian rockets were no longer striking
Kharkiv, it is unlikely that the family
would opt to return home.
“Roughly half of Ukraine’s
pre-war population of
40 million people has
Vladimir, a taxi driver from a
frotline town in Ukraine’s eastern
Donbas region that’s been nearly
completely destroyed by the war,
suffered a stroke and broken hip
when a Russian artillery blast blew
him out of a second story window in
April. For three months before he was
evacuated to a volunteer-run rehabili-
tation center in central Ukraine, Vlad-
imir used vodka as a painkiller. He is
now applying for a disability pension
that would pay him 2,000 hryvnia
($50 U.S.) per month. He hopes to
stay in the rehab center indefinitely.
Alyona marche d in the pro -
Ukraine protests held in Russian-oc-
cupied Kherson during the early days
of the full-scale war. As more and

been driven from their

Ukrainians are not going home,” says more local activists began disappear-
Shelly Culbertson, a RAND Corpora- ing for days at a time, however, Aly-
tion senior policy researcher special- homes, creating the ona, along with her daughter, made
izing in post-conflict stabilization. largest refugee crisis their escape, passing through a Rus-
of the 21st century.” sian filtration camp—where she was
Snapshots Of Life Interrupted
One other thing the experts who have
studied refugees from other conflicts
say: The experience of uprooting
their lives under threat of Russian
rockets, artillery, torture or rape
will inevitably have long-term conse-
quences for the millions of displaced
Ukrainians. While their individual
stories are unique, they collectively
form a portrait of human suffering,
combined with resilience, that will
come to define the war as much as the
bombings, destruction and casualties.
Yulia (who, like other displaced
Ukrainians interviewed, asked to be
identified by first name only), her
husband and their teenage daugh-
ter boarded an overcrowded train-
to-anywhere from Kharkiv in early
March 2022 after spending several
nights in hallways and basements
hiding from Russian airstrikes.
Although Ukrainian martial law
already prevented all able-bodied

16 NE WSWEEK .COM
 strip-searched for “pro-Ukrainian
tattoos”—en route from Kherson,
through Crimea and mainland Rus-
sia, into the Republic of Georgia. Her
FROM LEF T: DANIEL LE AL /AFP/GE T T Y; UKR AINIAN P RE SI DENC Y/ANADO LU AGENC Y/GE T T Y
husband, a sailor who was on a com-
mercial ship off the coast of China
on February 24, 2022, ultimately
joined them in Tbilisi. Even though
the city of Kherson was liberated by
Ukrainian troops on November 11 of
last year, Russian artillery fired from
the opposite bank of the Dnipro River
has made it impossible for the family
to return to their apartment.
Natalia, from a village in the
Mykolaiv region, cut her three
teenage daughters’ hair in the hope
of better protecting them from
sexual predators, after the arrival
of Chechen fighters in town. The
Chechens had ordered the young
women out of their basement hid-
ing place and threatened them with
sexual violence until a Russian officer
SAFE PASSAGE Below left: Ukrainian refugees walk
to safety in Poland at a western border crossing.
Above: Ukrainian president Volodymyr Zelensky.
intervened. After a few weeks living
under occupation, Natalia secured her
family’s passage into Ukrainian-con-
trolled territory through a “green”
corridor lined with the carcasses
of shot-up civilian cars. They would
happily return from Moldova to their
recently liberated village, but have no
place to return to since their house
was destroyed in the fighting.
An Indefinite Journey
The history of prior wars that have
forced millions from their homes
in the past three decades offer grim
prospects for those, like Natalia, hop-
ing to return to Ukraine.
“In specific cases, different fac-
tors lead to different outcomes, but
when we look at conflicts in Bosnia
and Herzegovina, Iraq, Afghanistan,
Kosovo, Syria,” Culbertson explains,
“the proportion of refugees who have
returned home 10 years after the
start of the average protracted con-
flict is right around 30 percent.”
“Protracted” is the operative
word. The number of Ukrainians
who remain displaced indefinitely,
whether in country or abroad, will
depend on a variety of factors: the
level of damage inflicted on civilian
infrastructure over the course of
the war; the capacity of the national
government to rebuild when the
fighting ultimately ceases; the pros-
pect of returnees reestablishing a via-
ble economic life in the communities
they have fled and the intensity of
ethnic and political tensions result-
ing from a war that has seen a notable
uptick in Russian-speaking Ukraini-
ans making the conscious choice to
embrace the official state language,
Ukrainian, both on the street and in
their private conversations.
However, these factors depend
largely on one critical, as-yet
unknowable input: the ultimate
length of this war.
“From what we’ve seen, if fighting
continues for six years or longer, the
percentage of refugees who return
shrinks down to very small numbers,
Culbertson says. “Given the level of
destruction we’ve seen already in
Eastern Ukraine, even if the war were
to end tomorrow, in certain regions
it would still require several more
years to remove mine hazards, to
restore electricity and water services,
to rebuild housing and to bring back
the local economy.”
“For some Ukrainians, no matter
what happens on the battlefield,” she
adds, “going home is not going to be
an option for a long, long time.”
Long-Term Accommodation
Culbertson recommends that refu-
gees and host country governments
alike should start preparing for a
future in which “a large number of
Ukrainians could be part of Europe
forever, even if their stated prefer-
ence would be to return home.”
Such preparations appear to
be underway.
Unlike in the case of the com-
paratively small number of Syrian
refugees who arrived in Europe in
the mid-2010s, the sudden influx of
millions of Ukrainians has not led to
NE WSWEEK .COM 17
Periscope
any notable rise in pro-right nation-
alist parties among the host countries.
While the assistance packages avail-
able to Ukrainians vary by state—a
€451 monthly payment for “socially
vulnerable” Ukrainian adults who
register in Germany, for example, as
opposed to a 300 zloty (€63) “one-
time payment” to refugees arriving
in Poland—those looking to estab-
lish a new life abroad still have ample
opportunity to do so.
United for Ukraine CEO Dana
Pavlychko, who settled in Germany
after fleeing Kyiv with her two small
children on February 24 of last year,
helps fellow refugees navigate the
options available to them.
“We assist displaced Ukrainians
with psychological and legal support
in more than 40 countries, and we
also work to ensure that they have
access to accurate information about
where they can go, how they can
get there and what they can expect
to find when they arrive,” Pavlyc-
hko tells Newsweek.
Poland has taken in the largest
number of refugees (1,563,386), with
Germany (1,055,323) and Czechia
(486,133) rounding out the top-
three destination countries. In most
WORLD
European states, Ukrainians have been
granted the right to work, put their
children in public schools, receive
medical care and extend their legal
term of stay for up to three years.
However, because Ukrainian martial
law severely restricts able-bodied men
between the ages of 18-65 from leaving
the country, the overwhelming major-
ity of the refugees consist of mothers,
children and the elderly.
“Most Ukrainians say they want to
return home,” Pavlychko explains.
“They left behind homes, careers and,
in many cases, husbands. But if you
have children, it’s not possible to
send them to school when there are
air alert sirens all across the country
almost every day. It’s not possible to
have them study online when there
are constant power outages. It’s
not possible to take care of elderly
relatives when the heat is turned
off in the middle of winter. And so
even if certain areas of Ukraine are
quote-unquote ‘safer’ than others,
returning home isn’t the best option
NO END IN SIGHT The longer the war, the
less likely Ukrainian refugees will return
home. Here, soldiers in Donbas take
cover after firing at Russian positons.
for most of those who are currently
located abroad.”
In a nation of 40 million stories,
however, there are still myriad exam-
ples of Ukrainians abroad weighing
their options and choosing the
hardships of home over the security
of life in a developed economy pro-
tected by NATO’s Article 5 collective
security guarantee.
Nastia and her two children fit
into this category. When Nastia’s
husband, Andrei, woke up on the
morning of February 24, 2022, the
windows of their Mykolaiv apart-
ment were shaking. After a few days
of family discussions held in their
building’s basement, Nastia, Andrei
and the kids decamped to his moth-
er’s house in a village a safer distance
away from invading Russian forces.
After news of the Bucha massacre
started coming out in early April,
Andrei—an able-bodied man of mil-
itary age, and thus ineligible to leave
the country with them—drove his
wife and children through two days’
worth of checkpoints to the Pol-
ish border, where they were met by
Nastia’s mother.
“I called Andrei from Poland every
single day for four months, crying
and saying, ‘I want to come home. I
want to come home,’” Nastia told
Newsweek over tea in the kitchen of
her Mykolaiv apartment. “Andrei
would answer, ‘You have stay there
for the safety of the kids.’”
By August, however, the Russian
offensive in Ukraine’s eastern Don-
bas region had stalled, and HIMARS
strikes were wreaking havoc on the
occupiers’ supply lines on all fronts
of the war. Although Mykolaiv was
still under fire, a Bucha-style mas-
sacre in Andrei’s mother’s village
no longer seemed like a risk worth
keeping the family apart over. And
so Andrei again made the trip up to
MARCH 10, 2023

the Polish border, this time to bring
his family back for good. After the
Ukrainian liberation of Kherson
in mid-November pushed Russian
forces out of artillery range, they
were even able to move back into
their Mykolaiv apartment.
“Since New Year, you can see a lot
more lights on in windows at night,”
Nastia notes. “If people really want
to be in Ukraine, then they return
to Ukraine. If they never had much
luck here to begin with, or if they
were already looking to emigrate,
then they stay in Europe. We wanted
to be in Ukraine, but not everyone is
making the same choice.”
FROM LE F T: ARI S M E SSIN I S /AFP/G E T T Y; MICHA EL WA SIUR A
Strangers In A Familiar Land
Of course, not all Ukrainians who
want to be in Ukraine still have the
option of returning to the home they
knew on February 23, 2022. While
many of the 8 million refugees cur-
rently in Europe enjoy at least the
small luxury of being able to sit down
over tea to conduct a kitchen table
cost-benefit analysis before deciding
whether or not to purchase a one-
way ticket from Berlin or Brussels
to “relatively safe” Kyiv or Chernivtsi,
those from a depressingly long list of
suddenly world-famous mid-sized
cities all but unknown one year
ago—Mariupol, Kherson, Severodo-
netsk, Bakhmut—have already had
that choice made for them.
The approximately 6 million
Ukrainians who remain internally
displaced almost all fall into this
latter category. Unlike their compa-
triots abroad, where comparatively
rich European governments are still
willing and able to offer a generous
combination of housing subsidies,
cash assistance, medical care and
access to schools, Ukrainians inside
“If the Russia-Ukraine
war is like other
conflicts we’ve
studied—and there’s
no reason to think it’s
not—the vast majority
of displaced Ukrainians
are not going home.”
HOME AGAIN A woman and her children
eye the damage to buildings near their
apartment in Mykolaiv. They originally
fled to Poland but returned this summer.
Ukraine can count on their govern-
ment to provide a 2000 hryvnia
($50) per month assistance payout,
and not much else.
As a result, an integrated network
of aid organizations—both interna-
tional and domestic—have mobi-
lized to meet the need. It is made up
mainly of volunteers who evacuate
at-risk civilians from active warzones,
just as it is mainly volunteers who
house them, clothe them, feed them
and help them find opportunities to
re-establish some form of indepen-
dent life. For all of the much-deserved
praise that Ukrainian President
Volodymyr Zelensky has garnered as
a result of his death-defying choice
to request “ammunition, not a ride,”
it is not the still-too-often corrupt,
still-too-often underfunded, still-
too-often sclerotic Ukrainian state
that is beating back an all-out, year-
long military assault from a nuclear
power three times its size. It is Ukrai-
nians themselves.
“I could have gone to Europe and
definitely built a more respectable
material life for me and my son,”
Alexandra Naumenko, an accoun-
tant who devotes most of her ample
energy to running the Dnipro Charm
IDP shelter in central Ukraine, tells
Newsweek. “But I feel like those of us
living in comparatively more calm
areas have a responsibility to do
whatever we can to help those who
are fleeing from areas where there is
active fighting.”
In the early days of the invasion,
Dnipro became a transport hub for
displaced Donbas residents, along
with escapees from occupied Mel-
itopol and Mariupol. Back then,
NE WSWEEK .COM 19
Periscope WORLD

A HOUSE DIVIDED Since able-bodied

men of fighting age are not allowed to
leave Ukraine, the majority of refugees
are women, children and older people.

World Central Kitchen volunteers

cooked meals for the 50-some IDP
shelters struggling to cope with a
sudden influx of nearly half-a-mil-
lion temporary new residents. Since
June, however, when Russia’s eastern
offensive culminated following the
seizures of Lysychansk and Severo-
donetsk, the flow of refugees coming
from the east has slowed substan-
tially. Even with new arrivals from
places such as Bakhmut and Soledar
showing up nearly every day, the
population of Dnipro Charm has
fallen from 200—double its actual
capacity—to around 80.
“We have a few residents here who
arrived in April, but mostly our task
is to get people back on their feet so
“Most Ukrainians since last summer, asked how long

say they want to

that they can find semi-permanent
living situations, whether that be
in Western Ukraine or in Europe,”
Naumenko explains. “Since the start
it would be before she could go
home. The consensus response—
return home. They that even in the unlikely event that
left behind homes, Ukrainian forces were to succeed in

careers, and, in many

of the war, 5,000 people have passed
through our shelter, which means
that almost everyone who arrived
here was able to find a better place
to move on to eventually.”
On a Tuesday afternoon this Feb-
ruary, just a couple of weeks shy of
the war’s one-year anniversary, sev-
eral Dnipro Charm residents gather
in a makeshift kitchen for tea and
cookies and, after an hour or two of
small talk, home-made chicken soup
prepared by a matronly resident
named Lyudmila. Several children
live in the shelter, and, with local
schools still working in online mode,
Naumenko usually brings her son,
Danil, to work with her rather than
leaving him at home in an apartment
located a less-than-comfortable dis-
tance from an industrial site that has
cases, husbands.”
been targeted by Russian rockets on
multiple occasions. On this particu-
lar afternoon, a vivacious 12-year-old
girl, Albina, dressed in a donation
center t-shirt reading “Dreams Come
True If You Don’t F*** Up,” had gotten
hold of a toy microphone, which she
was using to announce “Attention.
Attention. Air Raid Alert.” The chil-
dren found it hilarious.
Dnipro Charm’s adult residents
were more sober minded. One of
them, a grandmother from Lysy-
chansk who has been at the shelter
liberating her hometown tomorrow,
the process of de-mining, rubble
clearing and reconstruction could
take years—was not the answer she
was hoping to hear.
However, after a pause punctuated
by a sip of tea, she accepted the sit-
uation, displaying the kind of resil-
ience that, when multiplied by 40
million, has wielded enough power
MYKOL A T YS /SOPA IM AGE S /LIGHTROCK E T/G E T T Y
to fight off a Russian invasion. “At
least we’re warm here,” she says. “We
have soup. We can sleep in a place
where there are no explosions. Com-
pared to the boys on the front, we’re
living pretty.”
▸ Michael Wasiura is a newsweek
contributor living in Odesa, Ukraine.
You can follow him on Twitter
@michael_wasiura.

20 NE WSWEEK .COM MARCH 10, 2023

22
NE WSWEEK .COM
JA BIN BOTSFORD/ THE WA SHIN GTON POST/G E T T Y
What science says about ordinary fibbers (most of us) and extreme liars (GeorGe santos)
by
Dan Hurley
 SCIENCE

wenty years ago, when Vironika wilde
was 12 years old, she began to lie. A lot. She
lied about her age and her weight. She lied
about having a speaking role on the hit TV
show Degrassi when she had only been an
extra. She lied that she had been in a car
when a drive-by shooting occurred. Throughout
her teen years and into her twenties, she lied con-
stantly and blatantly, with little worry over whether
or not her preposterous stories were believable.
“When you’re in the habit of doing it, it’s hard to
stop,” Wilde says. “The lies I told as a kid were pretty
easy to figure out. But as I got older, I thought my
lies were really clever.”
Not until she suffered a mental breakdown in
2012 did Wilde decide she had to change. Like a
recovering alcoholic, she even went back to old
But how common is lying, really? As it happens,
science has an answer: not very. Aside from a small
percentage of people who, like Santos, are prolific
liars, most of us are pretty darn honest. We also
have a strong natural tendency to believe what oth-
ers tell us, studies have found—which is how the
Santosians of the world get away with it.
Lying, in fact, can be a good thing, science has
found: In children it’s a sign of growing cognitive
maturity, while in adults it protects against unnec-
essarily harming others’ feelings. In business ne-
gotations, exaggerations and even outright lies are
THOSE WHO LIE
Bernard Madoff (below)
so common that anyone who buys a home without
ran the biggest Ponzi first having it inspected is considered a fool. Re-
scheme in history. searchers have even begun to learn why most of us
Victoria Talwar (bottom are bad at detecting when someone is lying (and
right) says parents
found new ways to do much better).

CLOCK WI SE FROM LE F T: JIN LE E/BLOOM BE RG/G E T T Y; GE OF F RE Y CLEMENTS /CORBI S / VCG/GE T T Y; GE T T Y; COURTE SY OF VIC TORIA TALWAR
shouldn’t freak when
friends and confessed about her lies. “When I fi- their kids lie. Cain killed
The truth about lies and liars turns out to be surpris-
nally started telling the truth,” she says, “for the first Abel (top right) and ingly reassuring, according to a wealth of new scientif-
time I got the reactions from people that I always lied to God about it. ic studies. Reassuring, that is, if you believe in science.
thought I would get from lying.”
Now an author and poet living in Toronto, Wilde
says the lies slipped away once she began to love
and accept her true self.
If only George Santos had learned the same lesson.
Within weeks of winning his first race for Con-
gress in November, Santos was outed as a prolific,
outrageous liar. He lied about where he went to
high school and college, about being Jewish and
having a grandmother who died in the Holocaust
(he isn’t and she didn’t), about working in finance
at Citigroup and Goldman Sachs, about where his
campaign money came from and how he spent it,
about starting an animal charity, about his moth-
er dying on 9/11 and about having four employees
who died at the Pulse nightclub shooting in 2016.
Of course, Santos is hardly alone in his lying. For-
mer President Donald Trump is under investigation
for lying about the results of the 2020 election (even
as a significant portion of the electorate insist that
President Joe Biden is the liar.) Such stories go a long
way toward explaining why so many people think
not only politicians, but also car salespeople, lawyers,
real estate agents and (ahem) journalists are not to be
trusted. As a Gallup poll released on January 10 shows,
fewer than 25 percent of respondents considered peo-
ple in those professions to rate high or very high for
honesty and ethical standards. A whopping 62 per-
cent rated members of Congress as low or very low.

24 NE WSWEEK .COM MARCH 10, 2023

 Teach Your Children to Lie
If you thInk SantoS IS the LeBron JameS of
lying, think again. Liars have been around since
Cain killed Abel and lied about it to God, as told in
Genesis. In the late 1600s, a British swindler named
William Chaloner scammed the Royal Mint and
Bank of England before being proved guilty by Sir
Isaac Newton. In the 1920s, Charles Ponzi cooked
up a type of pyramid scheme that now bears his
name. In 2008, Bernard L. Madoff was found to be
running the biggest Ponzi scheme in history, hav-
ing swindled clients out of $64.8 billion.
My all-time personal favorite lie was one of the
most common, ordinary kind, carried out in part-
nership with my best friend when I was 13. To see the
band Three Dog Night at Madison Square Garden in
New York City, I told my mother that I was sleeping
over at his house. He told his mother that he was
sleeping over at my house. Neither ever found out.
Lying turns out to be a very teenage thing to do,
as most parents learn.“Lying peaks in adolescence
and then declines all through adulthood and into
the senior years,” says Victoria Talwar, professor

“WE HUMANS ARE BY OUR NATURE A SOCIAL SPECIES.

IN ORDER FOR COMMUNICATION TO FUNCTION
EFFICIENTLY AND EFFECTIVELY, WE HAVE TO EXPECT
THAT OTHERS ARE TELLING US THE TRUTH.”
of developmental psychology at McGill Universi-
ty and author of The Truth About Lying: Teaching
Honesty to Children at Every Age and Stage (APA
LifeTools, 2022).
Preschoolers lie, too, but not very convincingly,
Talwar says, and usually just to get out of trouble.
(“Did you eat the last cookie?” “No,” the toddler says,
with chocolate smudged on her face.) By elementa-
ry school, the lies become more complex, and are
often aimed at puffing up their reputation. “A boy
in my son’s class said he had taken a trip to Mexico
and brought back a parrot,” Talwar says. “He had no
parrot. He was trying to get attention.”
Given how common the occasional childhood
lie can be, Talwar urges parents not to freak over
it. “I’ve seen parents get very upset,” she says. “The

NE WSWEEK .COM 25
 worst time by far was when I had a parent who
flipped out because her four-year-old had lied to
her. She was a fundamentalist Christian. She called
her child a sinner.”
Lying in very young children is actually a sign
of cognitive development, according to Kang Lee,
a professor of developmental psychology at the
University of Toronto who has been studying de-
ception in children and adults for 30 years.
“Most two-year-olds are very honest,” Lee says.
“Only about 25 percent will lie when we test them in
our studies. By three, about 50 percent will lie. At four
years, about 80 percent lie. By the time they get to ele-
mentary school, almost everybody lies in my studies.”
Learning to lie requires children to have the
cognitive self-control to suppress the truth and the
understanding of something simple but profound:
that what they know might be different from what
others know. If Liam puts a toy in the closet while
Celeste is out of the room, he needs to grasp that
she won’t know where it is when she returns. Lee
calls this skill “mind reading.”
“It turns out that those kids who lie at an early age
have better mind-reading abilities and better self-con-
trol than those who do not lie,” Lee says. “That’s very
surprising. We always thought that kids who lie
lack moral character, that they have lower IQ, that
they must be worse at everything. Instead, it looks
like lying is a normative developmental behavior.”
So important is “mind reading” to a child’s social
development that Lee has taught it to three-year-olds
who were not yet able to lie. Over a period of 10 days,
he has them play games to demonstrate that what
he knows and likes can be different from what the
child knows and likes. For instance, he gives a child
three cups with a tiny ball inside one of them. While
Lee closes his eyes, he tells the child to move the
ball into another cup. It might take over a week of

“WHEN THE TRUTH WOULD CAUSE IMMEDIATE

EMOTIONAL HARM AND THE PERSON CAN’T DO
ANYTHING ABOUT IT, MOST PEOPLE THINK THAT
LYING WOULD BE ETHICAL.”
26 NE WSWEEK .COM MARCH 10, 2023
 SCIENCE

TANGLED WEB practice, but eventually it will dawn on the kid that
Immanuel Kant (bottom) Lee doesn’t know where it was moved to, even though
said truth-telling is “not
the child does know. The result, Lee says, is that the
to be limited by any
expediency.” But the
child becomes better at understanding others and
University of Chicago’s getting along with them (and, alas, better at lying).
Emma Levine (left) says Having studied some 10,000 children, Lee em-
the ethics of lying are phasizes that children lie relatively rarely (outside
complicated. Below:
of his experiments), and usually just to be polite, as
Boys play a shell game.
in telling Grandma that those socks she gave him
for Christmas are awesome. Reassuringly, he says,
“Although they lie to get out of trouble, they don’t
lie to get others into trouble.”
“truth-default theory” and spelled out his findings
Prolific Liars and the Truth Default
scientists Were once convinced that lying by
adults was shockingly common, because on average
their studies showed that. Then, in 2009, a group of
researchers conducted a survey of 1,000 U.S. adults
to dig deeper into the prevalence of lying during a
24-hour period. Sixty percent of the respondents,
they found, hadn’t lied once. But 5 percent of the
respondents had told fully half of all the lies. The
overall average, in other words, was being skewed
by a tiny percentage of prolific liars.
“Most people don’t lie very much—somewhere
between zero and two lies per day,” says Timothy R.
Levine, professor and chair of the department of
communications at the University of Alabama, Bir-
mingham. “When they do lie, it tends to be about
innocuous things, like saying you love the meal
your friend prepared, even if you don’t.”
Levine’s research has revolutionized our under-
standing of lying. Along with the fact that most
of us lie very little, he also found what con artists
have long known: Most of us generally expect oth-
ers, even strangers, to tell us the truth. He calls this
in a 2019 book Duped: Truth-Default Theory and
the Social Science of Lying and Deception (Univer-
sity of Alabama)
“If I’m lost and ask you for directions, I don’t
think you’re going to lie to me,” he says. “We hu-
mans are by our nature a social species. In order
for communication to function efficiently and ef-
fectively, we have to expect that others are telling
us the truth.”
Levine points to a poster in his office that says
he was drafted into the NBA but turned it down to
go to graduate school, then left school for a while
to play in the rock band Soundgarden. “I’m 5’8” and
overweight,” he says. “But you would not believe
how many people come into my office, see that
poster and say, ‘I didn’t know you played basket-
ball.’ We’re all more gullible than we think we are.”
Usually that’s okay, because most people are fair-
ly honest. The trouble comes when prolific liars like
Santos hijack our trusting nature.

When Lying Is the Right Thing To Do

When is it acceptable, or even appropriate,
FROM TOP LEF T: AMBER RE NE A PHOTOGR A PHY; G E T T Y (2)

to lie? Don’t ask the 17th century philosopher Im-

manuel Kant. In his essay “On a Supposed Right to
Tell Lies From Benevolent Motives,” he argued that
lying is never ethically right. He conjured up the ex-
treme scenario of a murderer coming to your door
while holding a knife and asking if his intended
victim (hiding in a back room) is there. Even then,
Kant insisted, you must tell the truth. “To be truth-
ful (honest) in all declarations,” he wrote, “is there-
fore a sacred unconditional command of reason,
and not to be limited by any expediency.”
Hogwash, most everybody else says: To condemn
another to death because you place honesty above

NE WSWEEK .COM 27
 SCIENCE

all other values is absurd. Beyond that extreme, GRANDADDY OF LIARS When You’re a Fool to be Honest
though, the ethics can get complicated, says Emma George Santos is not Maurice Schweitzer, a profeSSor at the wharton
the first big time liar,
Levine, associate professor of behavioral science at School of Business, has studied business situations
nor the last. In the
the University of Chicago Booth School of Business. 1920s, Charles Ponzi
where lying is not only appropriate but expected.
“Many of our most difficult ethical dilemmas cooked up a type of “If we’re playing poker, I expect you to bluff,” he
involve balancing honesty with benevolence,” says pyramid scheme that says. “If we negotiate, I expect you to lie about your
Levine (no relation to the truth-default Levine). now bears his name. bottom line, to say things like ‘I have another inter-
“Most people think lies that prevent unnecessary ested buyer’ or ‘That’s beyond my budget’.”
hurt and harm are ethical. When the truth would In a course on negotiations that he teaches at
cause immediate emotional harm and the person Wharton, Schweitzer says, “I tell my students they
can’t do anything about it, most people think that should expect to lie and be lied to. It’s self-defense.
lying would be ethical.” There are norms in business, and it’s incumbent on
Ethical dilemmas over telling or withholding the you to not take every claim for granted.”
truth frequently arise in medical crises, she says, If a home owner tells a potential buyer that the
when for instance a person has a very low chance of home does not have termites, it’s up to the buyer to
survival but the doctor spins it optimistically. More have the home inspected. “If you just took my word
mundane is the classic scenario of a wife asking her for it, it’s your fault if you move in and find there
partner how she looks in a new dress.
“If you’re already out to dinner, most people
think it’s ethical to lie and say you love it,” Levine
says. “But if you’re still at home, and she can change,
then you should tell the truth.”
Even then, though, she says: “You should still be
kind. ‘You always look beautiful to me, but that oth-
er dress looks even better’.”
Just because most people think it’s okay to lie some-
times, does that necessarily mean it’s truly ethical?
“I don’t think it’s cut and dried,” she says. “When I
started this work, it was surprising to me that peo-
ple actually want to be lied to in certain circum-
stances. But my personal opinions on lying are
increasingly nuanced. Lying is tempting, but the
costs are often delayed.”
In other words: the lies George Santos told helped
him get elected, but he is now forever known as some-
one whose word can never be trusted. Even little white
lies, told too often, can whittle away at a person’s rep-
utation, as people catch on that they’re a B.S. artist.
Levine finds it especially unnerving that re-
search has shown that people are more willing to
accept a lie when it is beneficial to their belief sys-
tem, social circle or political leaning. Even many
supporters of former President Donald J. Trump,
for instance, recognize that he routinely tells whop-
pers, but are willing to go along.
“We’re willing to promote and follow people we
recognize as liars if we see them as promoting our
goals in a politically polarized world,” she says.
“That’s unfortunate.”

28 NE WSWEEK .COM
 are termites. Or if I’m selling you my used car and
you don’t get it checked out by a mechanic before
buying it, that’s on you.”
The good news is that even the most naïvely
trusting negotiators can learn quickly from expe-
rience, Schweitzer says.
“We do negotiation simulations in my class,” he
says. “The most naïve students go in and get com-
pletely taken advantage of in their first session. ‘I
can’t believe you lied to my face,’ they say. But by their
third negotiation, they’re much, much more savvy.”
While lying may be a commonplace in business
negotiations, Schweitzer says, in other areas of life
the expectations are different.
“It’s all about the rules of the game and what game
we are playing,” he says. “I don’t lie to my social
partners, and I don’t expect a politician to lie like

“WE’RE WILLING TO PROMOTE AND FOLLOW

PEOPLE WE RECOGNIZE AS LIARS IF WE SEE THEM
AS PROMOTING OUR GOALS IN A POLITICALLY
POLARIZED WORLD. THAT’S UNFORTUNATE.”
George Santos did. We trusted his claims about his Even plants lie, he says, pointing to the mirror or-
volleyball scholarship and his Holocaust story and chid, which displays blossoms that look like female
all the rest because nobody expected such crazy lies.” wasps. “The flower also manufactures a chemical
FROM LE F T: BURE AU OF PRI SON S /GE T T Y; COURTE SY OF M AU RICE SC HWEIT ZER

Now that we have learned our lesson, Schweitzer
says, a lot more vetting of politicians’ claims will be
necessary. “It creates a lot of friction in the system,”
he says. “You tell me you graduated from this col-
lege, now I have to check with the institution. You
tell me you worked at Goldman Sachs, I’ve got to
check. It’s expensive and time-consuming, because
now we have somebody who exploited our trust.”
How to Tell Lies from Truth
DaviD Livingstone smith, professor of phi-
losophy at the University of New England, became
interested in lying and deception due to what he
calls “a dramatic and painful experience of being
deceived. It had to do with my spouse at the time
having an affair. It eventually led to our divorce.”
In his book, Why People Lie (Griffin, 2007), Smith
offers a simple explanation: lying usually works.
cocktail that simulates the pheromones released by
females to attract mates,” he writes. The bird dung
crab spider looks and smells like bird poop to hide
from predators and attract prey. “Even a cat crouch-
ing to approach a mouse is deception,” Smith says.
And among we humans, “Certain clothing can serve
as a lie, by disguising an unflattering body.”
Given their ubiquity, one might think that we
would be pretty good at detecting lies. But Timothy
Levine has found in a series of experiments that
SAVVY LIARS
people are only slightly better than chance at dis- In business, lying is
tinguishing a lie from the truth. Even then, the only not only appropriate
reason for that slight edge is because some people but expected, says
are simply terrible at lying and so are easily seen Maurice Schweitzer
(above) of the Wharton
through.
School of Business. “If
What makes us so bad at detecting lies? “Part we negotiate, I expect
of the reason is that people go on demeanor,” says you to lie about
Levine. “They judge people based on how they your bottom line.”

MARCH 10, 2023 NE WSWEEK .COM 29

 “SINCE THE SANTOS
STORY CAME OUT, I’VE BEEN
RECEIVING EMAILS FROM
PATHOLOGICAL LIARS.
“IT’S A COMPULSION THAT
DESTROYS THEIR LIVES.
THAT’S WHY THIS
IS NOT GOING TO
END WELL FOR HIM.”

CLOCK WI SE FROM LE F T: JA BIN BOTSFORD/ THE WA SHIN GTON POST/GE T T Y; HOLLY HAY WOOD; ART IMAGE S /GE T T Y; GE T T Y

30 NE WSWEEK .COM MARCH 10, 2023

 SCIENCE

come off. People who are the confident, friendly

extroverts of the world tend to be believed. People
who have a little social anxiety or are a little social-
ly awkward tend not to be believed. So the more
you ignore your impressions of the people and the
more you listen carefully to what they’re saying, the
better able you will be at ferreting out deception.”
Another way to be a better lie detector, Levine says,
is to do some research up-front before a meeting, and
then go in with questions that you already know the
answer to. “It’s called strategic use of evidence,” he
says. “If you know the truth, you can tell if someone
is telling you a lie.” When you can’t prepare before-
hand, he says, “Ask questions that you know you can
fact-check later. Or ask questions to get a lot of con-
textual information, so you can assess plausibility.”
Although a small weekly newspaper, The North
Shore Leader, did raise questions about George
Santos before he was elected, unfortunately the
big media outlets muffed it. One question, however,
remains unanswered to this day: why? Why would
anyone lie about so many things that could so eas-
ily be disproved, right down to being a star on the
volleyball team at Baruch University, which in fact
he never attended? Seemingly unable to control his
lying, he even once told a New York radio station
that his team beat Harvard and Yale.
“We slayed them,” he said. “Every school that
came up against us, they were shaking at the time.”
What leads a person to make up crazy stuff like
that? Gaining an advantage—in Santos’s case, win-
ning a seat in Congress—is not enough to explain
it. Instead, Santos would seem to fit the bill for a
pathological liar, one whose lies flood out of con-
trol, even when there is little to gain. Nearly one- for instance, says the condition can be as devastating
third of pathological liars grew up in a troubled as alcoholism or compulsive gambling.
home where lying was a commonplace. “Since the Santos story came out, I’ve been receiv-
“There are still people in my family who patho- ing emails from pathological liars,” Levine says. “It’s
logically lie,” Vironika Wilde says. “After I started a compulsion that destroys their lives. They don’t
working on it and saying I’ve got to stop doing it, I want to do it, but they can’t stop. They get fired
WHY NOT DECEIVE?
began to see them for what they are.” from their jobs. Their romantic partners dump
Left: George Santos
Psychologists call it pseudologia fantastica, and takes his place in the
them. It’s hugely dysfunctional. That’s why this is
have found that up to 40 percent of sufferers have 118th Congress. Above: not going to end well for Santos.”
neurological abnormalities. Currently, however, the Sir Isaac Newton, in For his part, Santos now says he regrets all his lies.
Diagnostic and Statistical Manual of Mental Disorders, the late 1600s, proved “I’m embarrassed and sorry for having embel-
the guilt of a swindler
considered psychiatry’s “Bible,” lists the condition lished my resume,” he told The New York Post. “I
of the Bank of England.
only as a symptom of other disorders, such as antiso- Top: David Livingston
own up to that .... We do stupid things in life.”
cial or narcissistic personality disorder. Many in the Smith says people lie That might be the one truthful thing Santos
field say it deserves its own listing. Timothy Levine, because it usually works. has ever said.

NE WSWEEK .COM 31
 A M E R I C A’ S
BEST

CLINICS

2023
32 NE WSWEEK .COM March 10, 2023
CR EDITLETK
FROM F T: R A IMUN D KOCH/G E T T Y; K ATHRIN ZIEG LER /GE T T Y
 s demand for in vitro fertilization
(ivf) and other forms of assisted repro-
ductive technology (art) in the United
States continue to grow among people of all ages, so does the de-
mand for high quality fertility care. According to the Centers for
Disease Control and Prevention (CdC), while the use of art has
more than doubled in the last decade, it still lags far behind po-
tential demand. In 2019, the CDC says, 2 percent of the 3.7 million
infants born in the U.S. were conceived with the use of art.
While there is abundant public information available about the
average success rates of different forms of art, there are few
sources for the assessments and recommendations of medical
experts on the quality of the services provided at particular fer-
tility clinics alongside objective metrics. To fill that need, News-
week and global research firm Statista are proud to introduce our
ranking of America’s Best Fertility Clinics 2023.
We surveyed over 3,000 physicians and other fertility medi-
cine professionals and combined the results of that survey with
key performance indicators and accreditation data to produce
our list of the top 100 fertility clinics in the country. We’ve
ranked the top 50 in descending order and have listed numbers
51 through 100 alphabetically by name. We hope you find Amer-
ica’s Best Fertility Clinics 2023 helpful as you look for the clinics
that are right for you. ▸ Nancy Cooper, Global Editor in Chief

Methodology

FOR AMERICA’S BEST FERTILITY
Clinics 2023 only facilities
defined as fertility clinics and
arT providers by the centers for
Disease control and Preven-
tion (cDc) were considered.
The list is based on
three data sources:
1 _ A nationwide online survey:
healthcare personnel working in
and referring to fertility clinics
were asked to recommend the
leading fertility clinics in the U.S.
2 _ Key performance indicators:
arT metrics with a focus on
indicators relevant to fertility
clinics published by the cDc.
3 _ Accreditations: By the
college of american Pathol-
ogists reproductive Labora-
tory accreditation Program
and The Joint commission.
During the survey period
from November to December
2022, Newsweek and Statista
invited over 3,000 reproductive
endocrinologists, infertility
specialists, obstetricians/gyne-
cologists working in and refer-
ring patients to fertility clinics,
other medical professionals (for
example, registered nurses, lab-
oratory assistants) and fertility
clinic administrators/managers
working in fertility clinics to
participate in the survey. Par-
ticipants were asked to assess
the quality in five categories
for each recommended facility
and to assign a ranking position
to a set of fertility clinics.
For the complete methodology,
see newsweek.com/bfc-2023.
The rankings are composed
exclusively of clinics that are
eligible regarding the scope de-
scribed here. The ranking is the
result of an elaborate process
which, due to the interval of
data-collection and analysis, is
a reflection of the last calendar
year. Furthermore, events pre-
ceding or following the period
January 11, 2022 to January
10, 2023 and/or pertaining to
individual persons affiliated/as-
sociated with the facilities were
not included in the metrics. as
such, the results of this ranking
should not be used as the sole
source of information for future
deliberations. Moreover, due to
the current legal uncertainty
pertaining to abortion laws in
the U.S., metrics were ana-
lyzed solely for states in which
abortion restrictions do not
explicitly apply to IVF or other
reproductive medicine services,
personhood status is not explic-
itly given to embryos within the
context of IVF or reproductive
medicine services and/or where
the discarding of embryos is not
considered an abortion by law.
reference to specific commer-
cial products, manufacturers,
companies, or trademarks does
not constitute its endorsement
or recommendation by the U.S.
government, Department of
health and human Services
or the cDc. The information
provided in this ranking should
be considered in conjunction
with other available information
about fertility clinics or, if pos-
sible, accompanied by a visit to
a facility. The quality of fertility
clinics that are not included in
the rankings is not disputed.

34 NE WSWEEK .COM March 10, 2023

 32 Fertility Center of Miami
MIAMI

TOP 50
The clinics at the top of this
year’s list of 100, ranked in 33 South Florida Institute
descending numerical order For Reproductive Medicine
SOUTH MIAMI, FL

1 Weill Cornell Medicine–Center 16 San Diego Fertility Center 34 The Reproductive

For Reproductive Medicine SAN DIEGO Medicine Group
NEW YORK CITY TAMPA, FL
17 RMA Basking Ridge
2 UCSF Center For Reproductive BASKING RIDGE, NJ 35 Atlanta Center for
Health at Mission Bay Reproductive Medicine
SAN FRANCISCO 18 UHealth Center for ATLANTA
Reproductive Medicine
3 Brigham and Women’s Hospital MIAMI 36 Northwestern Medicine–
Center for Infertility and Center for Fertility &
Reproductive Surgery 19 Pacific NW Fertility Reproductive Medicine
BOSTON SEATTLE CHICAGO

4 Columbia University 20 Pacific Fertility 37 HRC Fertility

Fertility Center Center Los Angeles PASADENA, CA
NEW YORK CITY LOS ANGELES
38 Boca Fertility
5 Duke Fertility Center 21 Advanced Fertility BOCA RATON, FL
MORRISVILLE, NC Center of Chicago
GURNEE, IL 39 Pacific Fertility Center
6 Advanced Fertility SAN FRANCISCO
Center of Texas 22 Aspire Houston
HOUSTON Fertility Institute 40 CCRM Minneapolis
HOUSTON Fertility Clinic
7 Cleveland Clinic Fertility Center EDINA, MN
BEACHWOOD, OH 23 Spring Fertility
SAN FRANCISCO
8 NYU Langone Fertility Center
NEW YORK CITY 24 Shady Grove Fertility-Rockville
ROCKVILLE, MD
9 Mayo Clinic Assisted
Reproductive Technologies 25 UCLA Fertility and
ROCHESTER, MN Reproductive Health Center
LOS ANGELES
10 Massachusetts General
Hospital Fertility Center 26 University of Pennsylvania–
BOSTON Penn Fertility Care
PHILADELPHIA
11 Carolinas Fertility Institute
WINSTON-SALEM, NC 27 Seattle Reproductive Medicine
FROM LE F T: GE T T Y; SCIE NCE PHOTO LIBR A RY/G E T T Y

SEATTLE
12 Washington University
Fertility and Reproductive 28 CCRM Colorado Fertility Clinic
Medicine Center LONE TREE, CO
ST. LOUIS
29 Reproductive Partners
13 Nashville Fertility Center Medical Group–Los Angeles
NASHVILLE, TN REDONDO BEACH, CA

14 Boston IVF–The Waltham 30 California IVF Fertility Center

Fertility Center SACRAMENTO, CA
WALTHAM, MA
31 Dallas-Fort Worth
15 Emory Reproductive Center Fertility Associates
ATLANTA DALLAS

▸ V I E W T H E L I S T O N L I N E AT Newsweek.com/bfc-2023
41 Center for Reproductive Medicine
and Robotic Surgery (CRMRS)

A-Z
ST. LOUIS The second 50 clinics in our list
of the 100 best across the nation
42 Fertility Center of in alphabetical order by name
Southern California
IrVINE, ca
Advanced Fertility Associates Boston IVF–The Portland
43 IVF Michigan Fertility Centers– SaNTa rOSa, ca Fertility Center
Bloomfield Hills Fertility Center SOUTh POrTLaND, ME
BLOOMFIELD hILLS, MI Advanced Fertility Care
ScOTTSDaLE, aZ Boston IVF at
44 CCRM New York City The Women’s Hospital
Fertility Clinic Arizona Associates For Reproductive NEWBUrGh, IN
NEW YOrK cITY Health–ACFS Fertility
ScOTTSDaLE, aZ Brown Fertility
45 University Of Michigan–Center Jacksonville IVF Center
For Reproductive Medicine Arizona Reproductive Medicine JacKSONVILLE, FL
aNN arBOr, MI Specialists (ARMS)
PHOENIX California Center for
46 Fertility Centers of Illinois– Reproductive Health
Chicago–River North Clinic ART Institute of Washington WEST hOLLYWOOD, ca
& IVF Center BEThESDa, MD
chIcaGO California Fertility Partners
Atrium Health CMC LOS aNGELES
47 The Fertility Center of Las Vegas Women’s Institute
LaS VEGaS charLOTTE, Nc Carolina Conceptions
raLEIGh, Nc
48 Fertility Associates of Memphis Atrium Health Wake Forest Baptist
MEMPhIS, TN Health Center for Fertility, Endocrine CCRM Boston &
and Menopause (CFEM) NH Fertility Clinics
49 Fertility Specialists WINSTON-SaLEM, Nc NEWTON, Ma
Medical Group
SaN DIEGO Austin Fertility and Reproductive CCRM Houston Fertility Clinic
Medicine–Westlake IVF HOUSTON
50 Center for Reproductive aUSTIN, TX
Medicine & Advanced CNY Fertility Center
Reproductive Technologies Boston IVF–Albany SYracUSE, NY
MINNEAPOLIS LOUDONVILLE, NY
Coastal Fertility Specialists
MOUNT PLEaSaNT, Sc

Columbia Fertility Associates

WaShINGTON, D.c.

Dallas IVF–Frisco Fertility Clinic

FrOM LE F T: a NTON IO Ma rQU E Z L aN Za /GE T T Y; G E T T Y

FrIScO, TX

Fertility Centers of
Illinois–Highland Park IVF Center
hIGhLaND ParK, IL

Fertility Partnership–St.
Louis Fertility IVF
SaINT PETErS, MO

Florida Fertility Institute

cLEarWaTEr, FL

Florida Institute for

Reproductive Medicine
JacKSONVILLE, FL

March 10, 2023


Fort Worth Fertility
FORTH WORTH, TX
George Washington
University–Fertility & IVF
WASHINGTON, D.C.
IVF Florida Reproductive
Associates
MARGATE, FL
Johns Hopkins Medicine–
Fertility Center
LUTHERVILLE, MD
MCRM Fertility–St. Louis
Fertility Clinic
CHESTERFIELD, MO
Michigan Reproductive Medicine
BLOOMFIELD HILLS, MI
Pacific Reproductive Center
TORRANCE, CA
Palm Beach Fertility Center
BOCA RATON, FL
Poma Fertility
KIRKLAND, WA
Prisma Health Fertility
Center of the Carolinas–Faris Rd.
GREENVILLE, SC
Reproductive Endocrinology
Associates of Charlotte
CHARLOTTE, NC
Reproductive Medicine
Associates of Philadelphia
KING OF PRUSSIA, PA
Reproductive Partners
Fertility Center–San Diego
LA JOLLA, CA
RMA Long Island IVF
MELVILLE, NY
Shady Grove Fertility–
Pennsylvania
WAYNE, PA
Southern California Center
For Reproductive Medicine
NEWPORT BEACH, CA
Southwest Fertility Center
PHOENIX
Stanford Medicine Fertility
Midwest Women’s & Reproductive Health
Healthcare Specialists SUNNYVALE, CA
KANSAS CITY, MO
Virginia Center for
New Direction Fertility Centers Reproductive Medicine
GILBERT, AZ RESTON, VA
Ohio Reproductive Medicine Western Fertility Institute
COLUMBUS, OH ENCINO, CA
ORM Fertility–Downtown Wisconsin Fertility Institute
PORTLAND, OR MIDDLETON, WI
STATISTA publishes worldwide established rankings and company listings with
high-profile media partners. This research and analysis service is based on the
success of statista.com. The leading data and business intelligence portal provides
statistics, business relevant data and various market and consumer studies/surveys.
▸ V I E W T H E L I S T O N L I N E AT Newsweek.com/bfc-2023
Smart building: Japan embraces DX
Japan’s labor shortages due to its aging popu-
lation, the need to refurbish and maintain
aging infrastructure, the post-pandemic New
Normal, increasing natural disasters, climate
change and the shift towards carbon neutral-
ity due to environmental concerns. These are
just some of the main challenges facing the
construction and related industries in Japan
today. And in order to tackle these challenges,
companies and stakeholders are turning to
DX (digital transformation) and the power of
new technologies such as IoT and automation.
Meanwhile, in the field of building manage-
ment, as the concept of smart cities continues
to take hold, DX is helping companies to
advance ‘smart’ facility management.
“Carbon neutrality is a big theme and we’re
taking active steps towards achieving it. We
have aging infrastructure, reconstruction,
redevelopment, and also the fortification of
national land to protect it from disasters,
together with regional revitalization and
carbon neutrality. There are so many things
that we need to tackle,” says Hidenori Nozaki,
President of Oriental Consultants Group,
giving his view on the current landscape of
the construction sector.
“The Ministry of Land and Infrastructure,
which oversees the construction industry, is
actively promoting the introduction of DX, in-
cluding BIM (building information modeling),
and next fiscal year many of the consulting
firms seem to be introducing BIM in their
businesses. In Japan’s construction sector,
each step of the building process (studies,
design, and construction) is conducted by
a separate entity (for example, consulting
firms, research companies and construction
companies). For this reason, it is vital to
introduce BIM in order to have a means of
comprehensively managing data.”
DX and renewable energy are top consider-
ations now for facility construction specialist
Sumitomo Densetsu, which has reoriented its
business model in order to better focus on
both of these fields. “With the introduction of
the New Normal and measures such as non-
contact offices and medical facilities, a new
type of construction business has emerged
and this business is booming,” says president
Makoto Tani. “Demand for energy-saving
measures and energy-efficient renovations
is increasing as we move toward a carbon-
neutral society. At the same time, the need
for data centers and telecommunication
infrastructure such as AI, IoT, and 5G is
increasing as we enter an era of digital
transformation. We have spent a lot of time
discussing business opportunities related to
DX and carbon neutrality.”
Predictions have it that due to Japan’s
demographic issues, the number of workers
in the construction industry will decline by
1.2 million by 2030. “As a result, our biggest
goal is to increase the productivity and ef-
ficiency of our workers. Smart construction
has become one of our major solutions to
enhance productivity,” says Hiroyuki Ogawa,
President and CEO of Komatsu. “The smart
construction program is a hybrid business
model that incorporates the hard OEM in-
frastructure devices and the soft ICT and
software. We have solutions and machinery
that can contribute to the goal of carbon
neutrality. This layout and plan are designed
to provide support to our customers in their
manufacturing processes from conventional
machinery all the way to digital transforma-
tion and carbon neutrality.”
When it comes to building management
and building controls, companies must think
long-term, and provide consistent solutions
and services throughout the years, highlights
Kiyohiro Yamamoto, President and Group CEO
of Azbil Corporation, a leader in automation
solutions. “Our company has the system, solu-
tions and technologies to do so. For example,
we have solutions that take into account the
deterioration of a building over the span of
many years as well as the external environ-
ment, such as changes in temperature and
weather conditions. We connect buildings in
Japan across our extensive network in order
to ensure and provide stable and consistent
quality of service for a long period of time.
There are some 4,000 buildings that are all
connected this way. This network allows us to
gather data to ensure our quality of service.”
Another leader in automation solutions,
SoftBank Robotics is leading the charge in
IoT-enabled robots for smart facility man-
agement, with adoption of such technol-
ogy increasing among SMEs, which have
been slower to turn to AI solutions. “With
our company, products like AI commercial
cleaning robots, such as the Whiz series and
Scrubber 50 Pro, and tray delivery robots,
such as Servi and Keenbot, are already pen-
etrating into SMEs, and this kind of robotics
is something that is incorporated into their
business operations and has contributed to
both customer and employee satisfaction,
as well as improving efficiency,” explains
president and CEO, Fumihide Tomizawa, who
also highlights Softbank’s Robot Integrator
strategy. “As a Robot Integrator, we not only
provide robotics products themselves but
consulting services for businesses seeking
to introduce robotic solutions.”
A leading provider of industrial automa-
tion and control solutions and testing and
measurement equipment, Yokogawa is also
championing DX for smart facility manage-
ment while bringing industrial automation
to new heights. “One of our core approaches
is the provision of industrial autonomy solu-
tions that assist our clients in incorporating
higher-level AI, robotics and blockchain tech-
nology to increase their level of autonomy to
maturation,” says president and CEO, Hitoshi
Nara. “In doing so, safety is enhanced and
workers are given more time and room for
creativity. Our clients are moving at an ac-
celerated pace in this direction.”
Returning to construction: renovation and
refurbishment of old buildings and aging
infrastructure is an important field in Japan.
A company known for high-quality fasteners
for multiple applications, Unytite is supplying
fasteners and connecting devices to protect
and reinforce world heritage buildings. “And
that is ongoing in parallel with our new busi-
ness to support wind power generation and
generate clean energy. These are the two axes
that we would like to go for in the future,”
says Jun Hashimoto, President of Unytite.
“On the construction side, we have gained
more business by providing not just the bolts
and nuts, but components and other types
of items. We have been involved in more of
these jobs concerning the reinforcement
of old castles and such buildings. This type
of work is important for the construction
market. It is a subsector that interests us
when it comes to growth.”
Indeed when it comes to growth, Japanese
companies have had to look overseas to ex-
panding opportunities due to the shrinking
domestic market – another byproduct of the
country’s aging population.
“What we’re doing right now is trying to
expand our portfolio to cater to mass mar-
kets as well as the premium zone on a global
scale. For example, in Japan, we have AXIEZ-
LINKs, and those are standardized products,”
says Tadashi Matsumoto, President and CEO
of elevator manufacturer Mitsubishi Electric
Building Solutions Corporation. “Also, what
we do is we change the supply chain manage-
ment system. By doing so, we provide these
AXIEZ-LINKs, and also for local or regional
markets, we are producing standardized
products whilst suppressing the cost. That’s
how we want to expand our portfolio.
“Altogether globally, we have 900,000
elevators. In Japan we have 240,000 eleva-
tors and we have been providing, and will
continue to provide, maintenance services,
operational services and renewals. That is
going to be where we see our business value.”
Meanwhile, niche leader Oshika, which sup-
plies wood adhesives and general construction
materials, also aims to spread its wings world-
wide. “We are looking to expand in the housing
industries of countries that utilize wood as
a central material. We want to promote our
adhesives in these overseas housing markets
which have such government policies,” explains
Kazuhide Horiguchi, President of Oshika.
“We have a very steady track record in ex-
panding products and technologies related to
adhesives in both the housing and non-housing
industry. Now, the industry is experiencing a
turning point. Oshika is willing to spread our
products and technologies more and more.”

SoftBank Robotics launches
new Robot Integrator strategy
The initiative will help the company to achieve its stated aim of designing and
developing robots that connect people and technology to change the way we live.
Founded in 2014, SoftBank Robot-
ics Group Corp. (SBRG) has, in a
short space of time, become an in-
dustry leader in the field of service
robotics, a sector whose global
market is expected to double be-
tween now and 2030, reaching
approximately $44 billion.
Drawing a distinction between
SBRG and other companies, presi-
dent and CEO Fumihide Tomizawa
notes that though people “tend to
regard the installation of robots
as a solution to improve work ef-
ficiency,” it also has the potential to
improve the level of service provided
to customers, “to create synergies
between humans and robots.”
“Our aim,” he states, “is to cre-
ate a society where humans and
robots can co-exist.”
AI Cleaning robot “Whiz”
And this, in a nutshell, is why the
company has been developing its
business as a Robot Integrator (RI),
ushering in a new era that goes be-
yond simply making robots, to offer-
ing a suite of customized solutions.
Mr. Tomizawa takes up the
thread: “As a Robot Integrator,
we not only provide robotics
products themselves but con-
sulting services for businesses
seeking to introduce robotic
solutions. In addition, we offer
business support for robot mak-
ers which encompasses robot
development, mass production,
quality management and mainte-
nance support. Finally, we man-
age a proprietary data platform
to facilitate the optimization of
the global robotics business.”
In order to consolidate its po-
sition as a Robot Integrator, the
group also operates a diverse
network of affiliates including
firms such as Smart BX which
propose and provide cleaning
services with DX solutions to its
customers in Japan.
“Smart BX is the company that
proposes and provides facility
cleaning services with total DX
solutions to its customers in Ja-
pan. Utilizing the experiences with
Smart BX, we also provides simi-
lar services in other countries,”
Mr. Tomizawa explains, “while Iris
Robotics, a joint venture with Iris
Ohyama, supports robot operation
and maintenance by utilizing Iris’s
network and knowledge.”
Looking to the future, Mr. To-
mizawa is targeting small and
medium-sized enterprises (SMEs,)
which, unlike larger corporations,
have traditionally been slow to in-
corporate robotics solutions into
their day-to-day business practices.
“With our company,” he says,
“products like AI commercial
cleaning robots, such as the Whiz
series and Scrubber 50 Pro, have
CONTENT BY THE WORLDFOLIO
“The next decade will see
exponential changes in
the field of robotics.”
Fumihide Tomizawa,
President & CEO, SoftBank
Robotics Group Corp.
started being used more widely
in SMEs, and the same is true for
tray delivery robots like Servi,
Keenbot and Delivery X1.”
Tray delivery robot “Keenbot”
The market in China, the U.S.
and Europe, appears particular-
ly fertile, with DX progressing
quickly in business areas such as
food services and cleaning, offer-
ing potential for future growth.
And if no one can quite say
where the next ten years will
lead, it is clear that the field
of robotics is developing at an
exponential rate.
www.softbankrobotics.com
MEBS: Premium elevators that push the right buttons
“To this day, in the
premium elevator
category, our products
are very highly praised
around the world.”
Tadashi Matsumoto,
President & CEO,
Mitsubishi Electric Building
Solutions Corporation
Mitsubishi Electric Building Solu-
tions Corporation, or MEBS, was
formed in April 2022 through the
merger of Mitsubishi Electric Cor-
poration’s building systems busi-
ness (started 1931), responsible
for elevator manufacturing and
installation, and Mitsubishi Elec-
tric Building Techno-Service Co.,
Ltd. (est. 1954), which dealt pri-
marily with elevator maintenance
services and elevator renewal.
Mitsubishi’s proprietary
“Poki-Poki Motor” technology:
High-performance motor with
highly efficient windings
A global presence in 96 coun-
tries, with 13 manufacturing facili-
ties and more than 900,000 indi-
vidual units, MEBS’ industry share
in the countries where it operates
currently stands at around 10%.
MEBS supplies comfortable,
high-efficiency and high-per-
formance elevators by utilizing
unique technological capabilities
such as the “Poki-Poki Motor”.
The company has developed
and delivered some of the world’s
fastest elevators, for example in
the Shanghai Tower, where it
installed an elevator capable of
traveling at speeds of up to 1,230
meters per minute in 2016.
The elevator business may have experienced its ups and downs, but MEBS has
remained a stalwart in the market and can trace its roots back to 1931.
Inazawa Building Systems Works:
Mother factory of elevators and
escalators
And it’s not just about speed
either. Its elevator operates with
such precision that a coin can
remain on its side as the shaft
moves up and down. The com-
pany’s technological expertise
is applied in creating the group’s
so-called “comfortable elevator”.
So, why depart from such a
successful model? It is a ques-
tion company president, Tadashi
Matsumoto, is only too happy
to field. “I believe that when
we have so many competitors
that are offering products at
a much cheaper cost, it’s re-
ally important that we focus on
providing goods and services at
the same time.”
The product, in other words,
is no longer necessarily the be-
all and end-all. “What’s more
important for the customers,”
Mr. Matsumoto continues, “is that
this elevator technology should
be used for 20 or 30 years; that
it will operate in a safe manner
and be maintained well.”
AXIEZ-LINKs: Standard elevators
for the Japanese market
The merger, therefore, en-
ables an integrated business
operation system from new
installation to maintenance
and renewal, and includes the
development and manufactur-
ing of elevators, escalators and
building systems.
What’s more, all the quali-
ties that make MEBS a first-
rate component manufacturer
– field knowledge, experience of
the domestic market, advanced
technologies, the strength of the
components themselves – pro-
vide an invaluable insight into
the field of maintenance.
Inspection in elevator shaft
The relationship between
these two fields is evolving be-
yond mere symbiosis. By com-
bining component technologies
and knowledge gained in the
maintenance field with new in-
formation technologies such as
cloud computing and AI, it is
possible to provide integrated
solutions. For instance, a cloud
service called Ville-feuille can be
linked to elevators, robots, and
access control security systems.
Cooperation between OKI
robots and Mitsubishi elevators
Indeed, the company’s com-
ponent know-how, along with
its knowledge in the field, has
recently enabled it to establish
a new system where robotics is
combined with building security
entrance systems.
Looking to the future, sustain-
ability is of course a primary con-
cern. MEBS has already started
collaborating with a division
within Mitsubishi Electric with
a view to enhancing the value
of buildings by catering more to
energy and expanding the possi-
bilities of building management.
Information center that
monitors your building facilities
24 hours a day, 365 days a year
Growth is on the agenda too.
“Our vision for 2025,” Mr. Mat-
sumoto confirms, “is to become
a top-level building solutions
provider.” With an established
presence in Southeast Asia, East
Asia, South America and the
Middle East, MEBS is now look-
ing to expand its business in the
US and European markets.
To this end, the group has re-
cently acquired Motum AB, a
Swedish elevator and escalator
business company that engages
mainly in maintenance and re-
newal. By utilizing not only their
maintenance stock but also their
know-how and network, it is hoped
the acquisition will strengthen the
company’s business management
base both in Sweden and the rest
of Europe and beyond.
If all comes to fruition, the
company aims to achieve its
growth target of more than 650
billion yen in net sales, and an
operating margin of more than
10% in the fiscal year 2025.
The key, as Mr. Matsumoto
states, will be to “view all stake-
holders related to buildings as
our customers and focus on the
best ways of generating value
for them.”
www.mitsubishielectric.com/en
Facility construction specialist
eyes global expansion
As Sumitomo Densetsu strengthens its international presence, the company has shifted
more of its focus to renewable energy projects and the construction of data centers.
“We are now taking
the lead in proposing
energy conservation
and renewable energy
installations to our
clients.”
Makoto Tani, President,
Sumitomo Densetsu Co., Ltd.
As the world’s industries shift to
renewable energy, new digital
transformation (DX) technologies
such as big data and the IoT are
transforming business and society.
From a construction perspective,
Sumitomo Densetsu is taking initia-
tive in both fields, with renewable
energy and DX set to be major
pillars of the company’s expansion
strategy over the coming decades.
Oita solar power, Japan
The new focus on renewable ener-
gy and DX has prompted a reorienta-
tion of the Japanese company’s busi-
ness model, as explained by president
Makoto Tani. “Our business model
has always been to work as a sub-
contractor for general contractors on
construction projects, However, we
are now taking the lead in proposing
energy conservation and renewable
energy installations to our clients.”
Sumitomo Densetsu’s portfo-
lio can be divided into four main
segments: electric power, general
electrical, information and commu-
nication, and plant HVAC (heating,
ventilation, and air conditioning).
Moreover, the company has provid-
ed services in environmental fields
such as solar power generation and
energy conservation systems, and in
IT-related fields such as information
networks and data centers.
Sumitomo Densetsu’s electric
power construction division is de-
veloping the power infrastructure
and renewable energy businesses
by teaming up the wire and cable
technology of its parent company,
Sumitomo Electric Industries, Ltd.
(SEI), and its own engineering
capabilities. “We have particularly
high expectations for the grow-
ing renewable energy market and
hope to capture significant busi-
ness in this field through the syn-
ergetic force of SEI and Sumitomo
Densetsu,” adds Mr. Tani.
Bangkok international airport
“In general electrical work, our
strength lies in our commitment to
provide consistent good quality and
services, from design and construc-
tion to maintenance. We believe that
our costs may not be that much
different to other competitors, how-
ever, we strive to provide the highest
quality to our customers.
“As we are not a manufacturer
of telecommunications equipment,
we choose the best types of equip-
ment and systems available on
the market and then perform the
information and telecommunica-
tions-related installation. We have
received high appreciation from
many universities and hospitals.
“The plant HVAC division is
still in its growth phase, so we
do not yet have a strong posi-
tion in this area. However, we
are cooperating with leading
HVAC manufacturers and have
established joint ventures with
them in order to design, sell and
install HVAC equipment.”
Turning to DX, Sumitomo Densetsu
has developed its SEM Cloud system
to facilitate integrated construction
and its related services to its custom-
ers. Services currently provided to
customers through the SEM Cloud
include facility management and in-
ventory management systems that
utilize IoT and sensors to monitor
the status of facilities and equipment.
Furthermore, the company is also
promoting the digitalization of its
internal business operations.
THAI SEMCON technical center
“Currently, we are in the first
phase of our mid-term strategy
and it will continue until 2024,” Mr.
Tani explains. “The second phase will
focus on leveraging the collected
data and applying it to enhance our
business operations. We want to
find overlooked needs and connect
them to our business.”
Sumitomo Densetsu has expand-
ed with overseas branches earlier
than other companies in its field, and
currently has bases in seven South-
east Asian countries (Indonesia,
Global network
www.sem.co.jp/english
Senayan apartment tower C&D,
Indonesia
Thailand, Cambodia, Myanmar, the
Philippines, Malaysia, and Vietnam)
and China. “Our main business is elec-
trical and HVAC work for factories
and offices, and our overseas sub-
sidiaries provide high-quality work
that cannot be replicated easily by
local competitors.” states Mr. Tani.
“These days many companies
have been focusing on data center-
related construction, especially in
Southeast Asian countries. Since
the electrical work for data centers
is more complicated and requires
higher-spec than other electrical
work for ordinary buildings, we are
planning to dispatch experts with
extensive experience in data center
construction from Japan to the lo-
cal subsidiaries in order to provide
adequate technical training.”
As the company expands its inter-
national operations, Mr. Tani says his
goal is to place Sumitomo Densetsu
among the top five companies in its
field within the next three years. “We
would like to lay the foundation for
the next generation to be able to aim
for the No. 1 position in this field.”
Azbil: ‘Human-centered automation’
for the next generation
Azbil supplies automation so-
lutions which ensure worker
safety and reduce environ-
mental impact for its clients.
New laboratory building at Azbil’s
main R&D base in Fujisawa
Industrial production is undergoing
an automation revolution, but this
change must be human-centered
if it is to benefit both businesses
and the environment.
One of the companies at the fore-
front of this revolution is Japan’s
Azbil. Founded in 1906, the com-
pany is made up of three business
divisions: building automation and
Noble Electronic Industry: Control panel specialists
with international expansion in their sights
“I’m very interested
in seeing how we can
expand internationally,
not only in Southeast
Asia but also in the
U.S., Europe, Africa,
and even Australia.”
Koichi Dobashi, President,
Noble Electronic Industry
Founded in 1967, Noble Electronic
Industry is a specialist supplier of
control panels for complex heat-
ing, ventilation and air-condition-
ing systems in large buildings. The
firm’s technology is also used in
factory automation.
“Through the pursuit
of ‘human-centered
automation’, we aim
to become a corporate
group that contributes
to the sustainable
development of society.”
Kiyohiro Yamamoto,
President and Group CEO,
Azbil Corporation
management, industrial automation
of production sites, and life automa-
tion based around medical produc-
tion bases and laboratories.
The common thread between
these three divisions is a focus
on human-centered automation,
which company president Kiyohiro
Yamamoto says is designed to “pro-
vide people with safety, comfort,
and fulfillment.” An example of
this is Azbil’s “early warning sys-
tem” for production plants which
Having widened its range of services to become a one-stop shop, the 56-year-old
Japanese company is now eyeing global growth.
Manufacturing factory of control panels for building HVAC
Noble initially focused only
on the manufacture of control
panels, but has since expanded
its scope of expertise to of-
fer a fully integrated service:
from software and hardware
development, to installation
and maintenance.
“When we branched out from
manufacturing, we were just
predicts anomalies in advance, en-
suring worker safety while reduc-
ing downtime and wasted energy.
Azbil’s use of operational data al-
lows it to create optimal working
environments for plant operators,
accounting for temperature, hu-
midity, and other factors.
Its building automation solu-
tions focus on the long-term, ac-
counting for the building’s life cycle
over the span of many years as well
as the external environment. The
thinking about what was best
for the clients,” Noble President
Koichi Dobashi says.
“It’s so much easier for them
if they have to provide just one
order sheet. If we can take all
those little details off the client’s
hands, that’s to their benefit.”
M r. D o ba s h i a d d s : “ I t ’s
through this sort of integrated
Azbil control valves, as
well as other products
and solutions, help
customers solve
problems at their sites
buildings Azbil manages are con-
nected in a 4,000-strong network
which produces data to ensure
quality and to provide a balance of
comfort and energy saving.
The company has a presence
across Asia, North America and
Europe and is always looking for
new partners especially in markets
which require the energy-saving
technology it provides. This expan-
sion has been driven by Azbil’s
dedication to combining human
ingenuity with technology, and as
Mr. Yamamoto says, “The objective
of human-centered automation is to
reveal the potential inherent within
each employee.”
www.azbil.com
service that we’ve been able
to sustain ourselves in recent
decades, despite various eco-
nomic crashes and cataclysmic
world events. We haven’t felt
a hit in our sales.”
Having established an over-
seas subsidiary in Vietnam in
2014, Noble is targeting global
growth in the years to come.
“I believe our company is in
the stage of warming up to
become more international,”
Mr. Dobashi says.
“In order to really expand,
we chose Vietnam as an initial
jumping-off point – a place where
we can begin to flex our muscles
and become a global firm.”
www.noble-ele.co.jp
Oriental Consultants Group targets infrastructure
development in emerging nations
Oriental Consultants Group has brought the strengths of Japanese infrastructure to
the developing world since its establishment in 1957.
An internationally renowned con-
sulting firm which specializes in
public infrastructure, Oriental
Consultants Group has recently
celebrated its 65th anniversary.
According to company presi-
dent, Hidenori Nozaki, Oriental
Consultants Group has retained
its advantage over competitors
through its “long-standing his-
tory in overseas business” and
its “accumulation of high-end
technologies that provide opti-
mal services to each and every
region of the world.”
That starts, of course, with the
group’s home country of Japan,
where low fertility rates and labor
shortages pose challenges in a
number of different sectors.
Take construction, for instance.
Mostly dating from the early
1960s, Japanese infrastructure is
aging. Refurbishment, reconstruc-
tion and protecting the land from
the onset of natural disasters will
all have a crucial role to play in the
years to come.
“With the country’s decreas-
ing population,” Mr. Nozaki ex-
plains, “there’s a need to revital-
ize rural areas, and in order to do
so, connecting cities has become
critical. Connecting those cities
to a network is important, which
means that there’s a growing
need for transportation, which,
in turn, means more transporta-
tion construction.”
Not easy, perhaps, in the face
of the country’s well-documented
demographic issues. But here
the group has a three-pronged
strategy to ensure its work force
continues to operate at the highest
level possible.
“First,” Mr. Nozaki confirms,
“we are focusing on women.
Even after having children they
can come back and work, so
we’re trying to create a system
to let women work longer and
more comfortably. The second
strategy addresses the work-
ing environment for senior gen-
erations. We have increased the
retirement age to 70 years old
now. The third strategy is to try
and diversify working styles so
“We will continue
to make further
contributions to society
in order to realize our
mission of ‘creating
dreams and enriching
lives’ for people around
Jakarta’s MRT (winner of 2021 FIDIC Project Award) the world.”
people can do teleworking or Outside of the group structure,
have more flexible hours.” meanwhile, a recent collaboration Hidenori Nozaki, President,
Digital Transformation and with Intelligence Design Corpora- Oriental Consultants
other IT initiatives such as the tion has allowed Oriental Consul- Holdings Co., Ltd.
introduction of Building Infor- tants Group to use object analysis the Philippines, Indonesia, India,
mation Modeling (BIM) will also and AI to manage the flow of Thailand and Vietnam.
prove vital in a sector that, his- people on a construction site. “After Asia,” Mr. Nozaki says,
torically speaking, hasn’t always The ability to forge strong “it will probably be Africa. At the
willingly embraced change. With domestic partnerships, natu- same time, South America is an
each step of the building process rally enough, also feeds into attractive market for us, so we
in Japan conducted by a separate the group’s activities overseas. want to enlarge our overseas busi-
entity, BIM, in particular, offers “When we join an overseas proj- ness slowly but surely by providing
a comprehensive solution to the ect,” Mr. Nozaki states, “it tends bases in new regions.”
management of data. to be a big project, and we of- Looking further into the future,
Staying with construction, it ten collaborate with overseas Oriental Consultants Group is
is clear that Oriental Consul- consulting firms to provide the turning its attention to social
tants Group’s structure offers optimal solution together.” issues with the launch of its slo-
it a unique platform to provide He cites the group’s recent col- gan “Establishing and Creating
high-quality services. laboration with SoftBank as evi- New Social Values”, a move that
Mr. Nozaki takes up the thread: dence of its ability to work with promises to cement the group’s
“Regarding public construction both domestic and international status as a responsible corporate
work, in Japan there’s the national companies and enter new fields. citizen embracing integrity and
level, prefectural level and the city, promoting openness, honesty
or municipal, level. Recently there’s and respect for all laws, and
been a growing need to combine community standards.
different sectors, such as mitigating First, however, is the mid-term
the effects of natural disasters in plan, and, by way of conclusion,
combination with carbon neutral- Mr. Nozaki is keen to emphasize
ity, regional revitalization and the three of the group’s core strate-
implementation of digital transfor- gies. “First there is innovation. We
mation. By having multiple group are actively engaging in high-end
companies which work together Seto Shuzo (a historic sake brew- research and development with
in different fields, we can create ery acquired and successfully re- regards to the latest technology.
an optimal solution and provide branded by Oriental Consultants Second is digital transformation
optimal services to our clients.” Group) – introducing DX. And last but
Highlighting a 2021 incident in Having already brought its in- not least is investing in our group
Atami which led to mudslides, he fluence to bear in a number of companies to take on the challenge
explains that Oriental Consultants countries seeking to mitigate the of tackling social issues.”
Group presented a proposal to effects of natural disasters, Ori-
the local municipality regarding ental Consultants Group is now
countermeasures and mitigation. focusing on the Asian market in www.oriconhd.jp/english
C.E. Management Laboratory looking to develop
unique technologies to contribute to society
Building upon its already existing technologies and techniques, C.E. Management
Laboratory is looking to collaborative efforts to contribute to society.

“We’re interested
in developing new
technology with
various institutes.” An airport measurement

Yuji Shimodaira, President, amount of time available for in-

Our test site
C.E. Management Integrated
Laboratory was established in
1985 as a company for test-
ing construction soils, and has
since expanded its business to
include concrete, steel, and en-
vironmental fields with the aim
of contributing to society.
We have been developing tech-
nology for efficient subsurface
inspection using GPR (Ground
Penetrating Radar). To validate
and enhance the technology, we
have constructed a test site that
simulates subsurface damage
for data acquisition and analysis.
spections. Therefore, we believe
C.E. Management Integrated
Laboratory Co. Ltd that our technology allows in-
spections to be performed in less
time and at lower cost than con-
We have continued to vali- cessing, rather than AI-based ventional manual inspections.
date and improve this algorithm, damage detection. It can also locate the damage
mainly for bridge slabs due to In addition, we are currently on the pavement and its depth,
high demand for non-destructive studying its application for air- helping to determine the appro-
measurement of damage which port pavements since they are priate approach to the damage.
is not visible more suscep- Our goal is to help the man-
because of the tible to dam- agement of social infrastruc-
pavement. Our age due to the tures by providing an efficient
technology is impact of an and accurate algorithm.
unique in that airplane taking
it detects the off and landing.
damage based Fu r t h e r m o r e ,
on signal pro- GPR scan data of bridge slab there is a limited http://dkweb.dksiken.co.jp

Building a new sustainable foundation

More than just a trading company, Ishihara has established a total support system
to reduce construction time, cost and environmental burden.
“All gypsum board cut
in our factory is 100%
recycled. This is one of
our strengths.”
Noriyuki Ishihara, President,
Ishihara Co., Ltd.
Trading company Ishihara contin-
ues to support the construction
industry with efficient practices
and sustainability in mind. Com-
pany president Noriyuki Ishihara
is clear about the growing scar-
city of resources, both in nature
and the local population, where
he believes optimization, sustain-
ability and automation are going
to be key.
“As an environmentally friend-
ly company, we make a point of
using all of the materials when
we produce plywood, and not
only do we avoid the use of by-
products, we also recycle every-
thing 100%,” he says.
Headquarter office
“Due to the labor shortage these
days, it is difficult to secure human
resources, and it is difficult to im-
prove work efficiency, so we have
to introduce new technologies such
as robots. All companies now have
to come up with new technolo-
gies such as robotics, while CAD
and CAM software continue to aid
customer satisfaction. If you are
a company that embeds multiple
sources of data accurately then the
whole process can be simplified.”
The company’s new housing
Showroom Ishihara Living Square
brand, Fularika, is seen as an im-
portant aspect of keeping pace including the manufacturing capa-
with the industry. bilities, to create a concept house.”
“The idea behind this came be- In terms of the future, Mr. Ishi-
cause we have so many divisions hara is determined to revitalize
related to construction,” the presi- the region between Shizuoka and
dent explains. “There was always a Aichi prefectures.
thought of ‘how can we combine all “We want to treasure them
and provide them with the best
services possible. When the time
comes we would like to take that
strength of ours and introduce our
business overseas as well.”
Precut machine
of the products into one service,’ and
from that we made the decision to
go with this idea. Fularika combines
all the best features of our company, www.ishihara-group.co.jp

Oshika: Japan’s wood solutions
leader looks to expand globally
With its expertise in wood adhesives and joinery, Oshika offers sustainable building
material solutions for the needs of our climate-conscious world.
R&D center in Tokyo
A manufacturer and a vendor of
over 1,000 types of wood adhe-
sives and general construction
materials, Oshika Corporation is
a company of international stand-
ing that can draw on over 100
years of industry experience since
its foundation.
Certainly, president Kazuhide
Horiguchi is in no doubt that the
group provides something unique
to its customer base: “Oshikaism”.
This, he explains, not only concerns
the selling or supplying of products
to clients, but also involves both
parties working together during
the manufacturing and develop-
ment process to provide the way
on how to best utilize the products.
It is an attitude that has helped
the company overcome some re-
cent challenges, including, but not
limited to, Japan’s well-document-
ed demographic issues, which have
dealt a significant blow to everyone
involved in the housing industry.
While such challenges have
forced Oshika to expand their
business into non-housing indus-
tries, they have also provided a
clear incentive to focus on wood
and wood-based technologies.
Mr. Horiguchi explains: “We
believe in the regeneration of
wood itself and using more and
more wooden materials is a very
eco-friendly step. Wood naturally
has a carbon storage effect. In-
corporating wood into building
materials such as plywood and
engineered wood contributes to
a sustainable society.”
He is also keen to emphasize
that engineered wood such as
Cross Laminated Timber (CLT),
which is “currently attracting a
lot of attention in Japan”, can be
manufactured using non-formal-
dehyde adhesives.
Wooden storehouse at Oshika’s Osaka office which features a
pillarless space and has an open feel
And if the move towards a
more sustainable world is a goal
that cannot be achieved in isola-
tion, then Oshika’s unique busi-
ness model gives the company im-
pressive scope for collaboration.
Mr. Horiguchi again: “We have
both a chemical division, which
produces our adhesives and other
such materials, and a building ma-
terials department. Among other
things, our model allows for an
accelerated roll-out of different
products to the market.”
R&D of adhesives
Citing the example of lignin
phenol resin, he explains how Os-
hika was able first to manufacture
the resin adhesive and then apply
it to its plywood manufacturing
(which is handled by a company
within the Oshika Group), thus en-
abling a streamlined process that
allows products to be introduced
to the market at greater speed.
The ability to carry out inspec-
tions and testing in-house, mean-
while, has proved advantageous
when it comes to adapting to the
differing policies and standards in
place within the industry at large.
As for staying on top of the
latest developments, open lines of
communication between Oshika’s
construction materials depart-
ment and other professionals
within the housing materials in-
dustry help ensure the company is
“always aware of the latest trends
within the market and capable of
making quick decisions”.
An established presence in In-
donesia since 1995 with much of
its business centered in the east
of the country, Oshika has suc-
cessfully maintained a top share
in the domestic market there,
especially in the field of emul-
sion polymer isocyanate, where
the quality of its adhesives is en-
sured to be on a par with those
produced in Japan. The company
doubled production capacity in
2022 to meet local and global
demand. “Not only in Indonesia,”
Mr. Horiguchi states, “we would
like to expand into other countries
that utilize wood as a central
material and the countries which
have government policies that
actively promote using wood.”
Looking to the future, the goal
is for Oshika to consolidate its po-
sition within the Japanese market
while taking proactive steps to
expand overseas.
Here, Mr. Horiguchi is care-
ful to highlight the need for the
company to change its procure-
ment strategy: “When it comes
CONTENT BY THE WORLDFOLIO
“We are looking
at ways to expand
sustainable social
contribution globally
through collaboration
with overseas
partners.”
Kazuhide Horiguchi,
President, Oshika Corp.
to business continuity planning,
it is vitally important that we ex-
pand our procurement channels.
Current global circumstances in
China and Ukraine pose a risk to
the supply chain, and for some
raw materials, we need to miti-
gate this risk by finding alterna-
tive channels.”
Emulsion polymer isocyanate
adhesive for export
With Japan “attracting more
attention than ever before” in
incorporating wood and wood-
based technologies into the
construction process, moreover,
it is time for a new era of col-
laboration. “It is my goal,” Mr.
Horiguchi concludes, “to expand
our network globally, and devel-
op partnerships, especially with
those who feel empathy towards
Oshikaism. I want us to have a
broad network of people whom
we consider to be friends.”
www.oshika.co.jp/eng
Opening the windows to a greener future
supported by energy efficient buildings
A pioneer in aluminum-based window sashes, Fujisash is playing a clear role in making
buildings more energy efficient.
Having provided the curtain walls
on Japan’s first-ever skyscraper,
the New Otani Hotel in 1964,
Fujisash has grown to become a
leading manufacturer of window
sashes and curtain walls found in
high-rise buildings across Japan
and Southeast Asia.
Committed to providing its clients
with high-quality and high-perform-
ing solutions, the Japanese firm
today has leveraged its more than
65-year experience in the industry
to ensure its products are top-of-
class when it comes to insulation
technology – a key consideration for
buildings in our climate-conscious
world. As such, Fujisash – a go-
to partner for some of Japan and
Asia’s leading construction compa-
nies – is playing a clear and decisive
role in making buildings ever-more
energy efficient.
With major projects like the
Grand Front Osaka and Kuala Lum-
pur’s new international airport
making up its extensive portfolio,
the Tokyo-headquartered enter-
prise is “a pioneer of aluminum-
based sashes in the industry”, pres-
ident Tsutomu Yoshida proudly
declares. Although the company
has branched out to offer hybrid
solutions combining aluminum and
plastic resins in recent years.
“We are catering more to high-
rise buildings rather than indi-
vidual homes and private housing.
These buildings have really high
standards, and we need to meet
really high specifications in terms
of environmental regulations, en-
ergy consumption savings and so
on,” Mr. Yoshida explains.
“Aluminum is certainly good for
insulation, but what’s even better
are plastic resin-based materials, so
what we’ve been doing is creating
a combination of aluminum with
resin by fusing them together to
create a material that is very high
performing when it comes to insula-
tion. We’ve actually been rolling out
this aluminum resin infusion-based
product for Sekisui House [one of
Japan’s largest homebuilders].”
Fujisash’s pioneering spirit has
seen the company develop innova-
tions like Winbreath. “One of our
flagship products when it comes
“I truly believe that partnerships will become even
more crucial in order to expand and be able to provide
the type of products and services that our company
may not be strong in, or that we might be lacking.”
Tsutomu Yoshida, President, FUJISASH CO., LTD.
In the daytime (LED) Night time (LED)
Winbreath opened state
to environmental considerations
is our Winbreath window sash.
Without electricity or power to
support ventilation, it moves in
accordance with natural wind
power, so just using natural pres-
sure, it opens and closes when
required,” says the company presi-
dent. “I think the motivation be-
hind Winbreath was the idea that
there could be windows that don’t
require power to be opened, and
that could support good ventila-
tion, especially in Japan with the
difference in the four seasons.”
Night (LED)
Design of the Aurora
Winbreath closed state
Another of Fujisashi’s pioneer-
ing steps was its move into the
LED lighting business, with the
company adding thin LED chips
to its window sashes, marrying
haute interior design aesthetics
with high technology.
Giving his vision on the future of
lighting, Mr. Yoshida says: “I think
the kind of light fixtures you see
today will slowly be phased out as
the years progress. I believe that
in future, lighting will be installed
and integrated in such a way that
it wouldn’t be obvious that there
Fujisash Philippines (FPI)
was a light in the room. We thought
maybe that we could replicate the
way billboards work, but in interior
settings. The interior designers that
we approached with this subject
thought it was very interesting, and
we started to create lighting that
doesn’t feel like lighting.”
Having initially established an
overseas presence back in Ma-
laysia in 1990, followed by The
Philippines in 1994, the ‘Glo-
cally’-minded firm continues to
strengthen its presence in fast-
growing Southeast Asia, where it
relies on local staff and production
sites in line with its sustainable
business practices.
“We’re putting our focus on
ensuring that the local company
offices are able to work to their
highest capacity, not needing to
rely on any support from Japan
per se, but able to run everything
locally,” Mr. Yoshida reveals.
“For example, we have a factory
in The Philippines which manu-
factures various products. We’re
looking to have the Philippines
plant manufacture curtain walls
that can then be supplied to Tai-
wan, where there is high demand
for these curtain walls in high-rise
buildings, so creating that integra-
tion and collaboration between
the different overseas points will
be the next step in our strategy.
“Currently, our largest manufac-
turing plant for curtain walls out-
side of Japan is operated through
a partnership that we have with
a Chinese company called Endai,
and we’re looking to see how we
can expand our supply chain by
increasing the functionality of the
factory in The Philippines.”
Indeed partnership and collabo-
ration such as that with Endai
are crucial to Fujisash’s interna-
tional growth ambitions, and Mr.
Yoshida stresses the company is
always seeking new partners who
share its goals, values, and vision
for a greener future supported by
energy efficient buildings.
www.fujisash.co.jp/hp/english

Automotive products
Unytite looking to contribute to the
longevity of world heritage sites
With its high-quality fasteners for multiple applications, Unytite is supporting the reinforcement of historical
buildings and driving construction forward.
Manufacturing and construc-
tion often involve the bringing
together of huge amounts of
individual parts designed and
created by thousands of differ-
ent companies. When it comes to
fastening solutions it is vital that
these parts are perfectly in-sync,
and this leads to the desirability
of holistic solutions.
Japanese manufacturer Un-
ytite has built its reputation on
its ability to provide not just the
nuts and bolts needed by its cus-
tomers, but entire fastening solu-
tions to fit specific situations. The
company’s products include nuts,
bolts, and washers, and it prides
itself on also providing services
for fastening problems across
a range of industries including
automobiles and construction.
Structural products
Unytite manages to provide
these holistic solutions thanks
to its wide-ranging production
methods that include hot forging,
cold forging, machining, grinding,
and heat treatment. These prod-
ucts, all assembled to ISO 9001
and ISO 14001 registered stan-
dards, include high-strength bolts
utilized for structures, hexagonal
bolts for friction joining, and its
UNY Torisia tension control (TC)
bolts. These TC bolts are especial-
ly useful for construction as they
can fasten themselves automati-
cally and feature a pintail that
shears off when proper torque
is achieved, ensuring dependable
and repeatable tension levels.
As company president Jun
Hashimoto explains, Unytite
can not only offer the part of
a drive shaft that a customer
orders, but also the peripheral
components and joints. “From
the customer’s perspective, it is
easier if they can perceive the
total solution rather than only a
part of the component.”
The ability to produce these ho-
listic solutions under one roof also
has the advantage of allowing Un-
ytite to quickly find and resolve any
assembly or quality control issues
for its products, rather than the
testing of individual components
from different suppliers.
Applications where Unytite’s products are used
The company’s products are now
being used to reinforce and pro-
tect world heritage sites, such as
Japan’s Nijo Castle, while also driv-
ing forward the industries of the
future through its support of wind
power generation. With regards
to working on the reinforcement
of older buildings and bridges, Mr.
Hashimoto says: “We are trying
to get involved in more of these
types of old building reinforcement
projects. It is still in construction,
but more of a niche sector. It is a
subsector that interests us.”
Parallel to this growth into new
sectors, Unytite has also expanded
its international presence through
mergers and acquisitions, not least
in the U.S.A., where it has acquired
a distribution company in Houston.
The company is also open-minded
to more international partnerships,
especially in Southeast Asia where
it can help in construction projects
and in Europe where its products
“We have been
involved in more
jobs concerning the
reinforcement of
old castles and such
buildings.”
Jun Hashimoto, President,
Unytite Corporation
can serve in the remodeling and
protection of aging buildings.
Structural heavy hex bolt
Unytite’s customer-centricity is
behind its holistic solutions, and
Mr. Hashimoto says it will continue
to drive the company forward: “We
focus on our customers’ problems
– what they want, what they are
suffering, what they need – and
address those not only with our
products, but also with the addi-
tional value of our services.”
http://unytite.com
Progress through the power of people
“We don’t limit
ourselves to design, but
also handle the staffing
required to implement
those designs.”
Hideki Hayasaka,
President, EMAR Co., Ltd.
The fundamental premise for
any company is to find a need
in the market and provide for it.
Japanese firm EMAR is a prime
example, being able to provide
both manufacturing capabilities
and temping staff on an OEM and
ODM basis for its clients.
Koyo Sangyo looking to support
new fields with unique technology
Taking advantage of its core technology in gas valves, Koyo Sangyo is looking to
expand its horizons.
“Our company is very
strong in the high-mix,
low-volume market
and the demands of
that market match a
company like ours.”
Kenjiro Oyama, President,
Koyo Sangyo Co., Ltd.
Japan’s domestic market has
presented major challenges for
Japanese companies, and for Koyo
Sangyo – which specializes in the
Japanese firm EMAR harnesses the knowledge and expertise of its employees to provide
high-quality construction manufacturing and high-performance staffing for its clients.
One of EMAR’s vast network of
companies
Founded in 1999, the company
has diversified its portfolio from
supplying windows to providing
temporary staff in light of Japan’s
aging population and demographic
challenges. With its windows, EMAR
focuses on the Japanese principle of
monozukuri to ensure the sealing
material and the glass are of the
highest quality. Indeed, the com-
pany’s commitment to performance
has allowed it to grow to become the
producer of one-third of all of Japan’s
double-layered glass windows.
EMAR’s dedication to the
kaizen philosophy sees it hold
monthly meetings with all its em-
ployees to improve the business
manufacture of gas valves and fit-
tings – this is no different.
“We are fully aware of the chal-
lenges, including market shrinkage
and the difficulty in obtaining and
retaining talent, and for this we are
taking two approaches,” explains
Kenjiro Oyama, the company presi-
dent. “Firstly, we’re expanding our
business areas, and secondly, we’re
adding value to our products so
they are further improved.”
Equipment connection gas valves
In terms of business expansion,
Koyo Sangyo is applying its tech-
nology and expertise acquired from
decades operating as a gas fittings
and encourage new ideas to reach
fruition. As company president
Hideki Hayasaka explains: “It’s
an opportunity to connect your
ideas with those of a colleague
while brainstorming, allowing
employees to reach new heights.”
This dedication to employee
improvement applies to EMAR’s
temp staffing work as well. The
company provides workers, often
from outside of Japan, on an OEM
EMAR front desk
and ODM basis. EMAR dispatches
experts to act as an intermedi-
ary between foreign workers and
clients to mediate any cultural
differences and ensure as smooth
Unwelded joints
for refrigerant piping
manufacturer to multiple differ-
ent fields, adapting its products to
customer needs in sectors such as
the medical, air conditioning and
rail infrastructure industries.
“The second social challenge is the
aging population and difficulty with
the workforce. Of course, we are
short on workers, but our custom-
ers are similarly short of workers.
So, we are developing products to
resolve this issue,” says Mr. Oyama.
“Construction workers have to install
our products, so our product needs
workers, but with the industry aging,
it’s difficult to get those resources.
a transition as possible. Mr. Haya-
saka reveals EMAR’s main clients
are in the construction material
The working environment
sector, where it can provide both
temp staffing as well as produc-
tion capability, and that the com-
pany is always looking for new
clients to work with in the field.
www.emar.co.jp/en
Luer lock
connector for medical (patented)
We have therefore developed a prod-
uct for efficient installation with the
limited resources available.”
Based on both ideas of busi-
ness expansion and added value
improvement, Koyo Sangyo has
developed and commercialized
products in new fields such as the
Luer lock connector for medical and
joints for refrigerant piping.
“We heard about some of the
challenges these sectors faced, and
we thought our products might
solve their issues and problems, so
we started development to resolve
their issues. Usually, common sense
in our field is not necessarily the
same as in other industries, so we
are not providing something direct,
but we can help our customers by
supplying joints, valves and that
type of equipment.”
www.koyosangyo.co.jp
Roadside stores’ comprehensive
construction partner www.etic.co.jp

With a wide network of locations and seven decades of experience, Asahi Etic covers clients’ every need,
including construction, signage, electrical and painting services.
A company that turns 70 in 2024,
Asahi Etic specializes in the pro-
duction, installation and upkeep of
signage for roadside stores – in ad-
dition to providing a range of other
Osaka factory
services that make it a one-stop
shop. The Osaka-based firm, which
boasts locations across Japan and
abroad, also offers store construc-
tion, electrical and painting solu-
tions, and more.
“We’re focused on large road-
side stores like car showrooms,
restaurant chains and fueling sta- ensures that the materials it uses, company is now strengthening its
tions,” president Tomoyuki Higuchi and the products it creates, adhere online sales platform as it seeks
says. “Currently, there’s a need for to strict quality standards. business growth beyond Asia. “By
more of these stores, and for the Such is Asahi Etic’s commitment doing so, we can better respond to
reconstruction and renovation of to excellence, indeed, that the com- requests that may come, for exam-
older ones. Construction needs to pany has earned industry prizes. ple, from American and European
be finished quickly – and thanks to For example, its state-of-the-art IT car companies,” Mr. Higuchi notes.
our integrated business model and system for sign maintenance, Signit,
extensive network of offices, we can was the first prize winner at the 2022
meet this demand.” Mobile Computing Promotion Con-
In Asahi Etic’s manufacturing sortium Awards. “Signit uses sensors
division, whose comprehensive and an IoT network to remotely and
output includes not only signs, but constantly monitor the condition
also LED light of outdoor ad-
fixtures, par- vertisements,”
titions and Mr. Higuchi
construction explains. Large sign production
components Having When it comes to global clients,
such as iron expanded to Asahi Etic is also targeting firms
and steel Vietnam in that are looking to establish them-
metalwork, 2010 to bol- selves in Japan. “If you’re an over-
the ISO ster its posi- seas company and are thinking of
9001-certi- tion in South- expanding into this country, please
fied company Signit east Asia, the contact us,” Mr. Higuchi says.

Towards a century of comprehensive communications solutions

From cinema projection screens to integrated AV x IoE systems, OS Group has been
quickly developing technologies that meet demands in various communication fields.

“We would like to work

with local partners to
enter local markets, and
we would like to open up
our know-how to them.”
Masayuki Okumura,
President, OS CO., LTD.
Closing in on its 70th anniver-
sary, OS Group is plugging tech-
nological gaps across communi-
cation activities, and president
Masayuki Okumura is acutely
aware of the need to have a
global vision and one that is
focused on advancement.
“A Japanese solution previ-
ously revolved uniquely around
the Japanese market,” he says.
“But we cannot be competi-
tive just by pushing our values
onto others.
“We have developed an origi-
nal system called TerraSerde for
remote monitoring and main-
tenance and we’re also looking
to provide a new intelligence
operating system to other SMEs
trying to bring about digital
transformation. This can connect
the supply chain, save costs and
standardize the know-how, all
of which raises the bottom line.”
The company has been sup-
porting amusement parks and
Team Lab’s art museums through
virtual reality, a technology that
can also aid schools and hospi-
tals with remote teaching and
global interpreters.
“Education is going to make
the world peaceful,” says Mr.
Okumura. “Our events, held by
the Monozukuri Dr. KidsKey
Academy, help provide content
to youngsters in both advanced
and developing countries.”
Going forward, as well as
increasing overseas transac-
tions, the president has clear
Off-grid self-powered pole with
network connection
objectives in mind linked to
sustainability.
“We would like to increase the
number of students in our acad-
emy, allowing us to contribute
to children’s education at home
and abroad. This, along with the
introduction of our TerraSerde
solutions, can see us achieve
our SDGs.”
www.os-worldwide.com/eng
 Culture

FrOM LE F T: cL aU DIa a NDUJar ; a DaM rE Ich/ ThE ShED; TOP r IGhT: charLE S SYKE S /NBc U Ph OTO Ba NK /GE T T Y
UNCHARTED

Through the Lens of Art

What happens when artists reckon with climate change? They visualize the air, sculpt the fluid, recreate a preserved
underwater zone and process climate anxiety for us to ponder. Artists creatively grapple with environmental issues
in an intimate and poetic way, contemplating the relationship between humans and nature. From colorful
murals in Dublin to plastic waste installations in Frankfurt to dew-shaped stainless steel pins in Seoul, here are
impactful exhibitions that may offer fresh perspective, some reflections, an alarm—or even some relief. —Fan Chen

50 NE WSWEEK .COM March 10, 2023

The Most ‘Reluctant Traveler’ of All
Eugene Levy doesn’t have “a great sense of adventure” and would
rather relax poolside with a piña colada than host a travel show. ▸ P.56

“The Yanomami Struggle”

The Shed
NEW YORK CITY

Artists of the Yanomami, one of the largest

Indigenous groups living in Amazonia
today, are telling their stories of the fight
for preserving rainforest and Indigenous
rights over the past five decades. A look
into more than 80 drawings, alongside
Brazilian photographer Claudia Andujar’s
documentation of the Yanomami struggle,
will offer a new perspective on climate justice
and thoughts on how art can connect with
environmental activism. Through April 16.
(See #02 on following spread)

NE WSWEEK .COM 51
Culture

04

“Kind Words Can Never Die”

Irish Museum of Modern Art
DUBLIN
Color becomes the new language
to address climate change through
this museum’s courtyard murals
created by artist Navine G. Dossos.
She collected climate data charts
and diagrams, stripped numbers
and words and transformed
the simple lines and columns
4
into new visual representations
of the intimate, psychological
effects of ecological change. The 5
installation is a collective effort of
48 participants. Through July 30.
1 2

02

“The Yanomami Struggle”

The Shed
NEW YORK CITY
(See previous spread)
05
01

“Art Spot” “Healing: Life in Balance”

Weltkulturen Museum
Various Locations
FRANKFURT, GERMANY
COLUMBUS, OHIO
Artists like Marina Abramović
Red paper cutouts, a hand-

0 1: IA N A LE X AN DEr ; 0 3: BUDA ME NDE S /GE T T Y; 0 4: YIA NNI S hADJI A SL ANI S; 05: WOLFG ANG GÜNZEL
and Alejandro Durán offer their
embroidered couture gown,
climate solutions by restoring
walls of flowers or magnolia
balance with nature through
leaves, lamps made of
various art forms. Their poetic
translucent paper—these are
answers for future global
some of the varied, vivid, visual
coexistence lie in an installation
interpretations of climate change
made of 464 blue plastic waste
issues on display in storefront
objects collected along Mexico’s
windows throughout downtown
coast and a film portraying
Columbus. This weekend, stroll
relations between human
around the art district and take a 3
flesh, stone and wind, among
few minutes to contemplate the
others. Through September 3.
themes being explored—from
deforestation to extreme weather 03
to coral bleaching to insects
“Tomorrows”
decline. Through June 2023.
Museu do Amanhã
RIO DE JANEIRO, BRAZIL
“We will live longer, but how?” asks The Museum
of Tomorrow, also known as the museum of
questions. The answer may lie in the interactive
section where visitors play the Civilizations game;
here, the fate of a virtual civilization is in the
hands of four players. Structured in five parts—
Cosmos, Earth, Anthropocene, Tomorrows and
Us—the exhibition projects possible scenarios in
the next 50 years as a result of climate change
and human activities. On permanent display.

52 NE WSWEEK .COM MArCh 10, 2023

 07

“Maya Lin: Nature Knows

No Boundaries”
06 Pace Gallery
6 “Navigating North” SEOUL, SOUTH KOREA

Museum of Contemporary In the eyes of celebrated artist

Art Kiasma Maya Lin, the texture of water can
HELSINKI be stainless steel pins, green glass
marbles, stacks of wood or recycled
Cool winds blow from the north to
silver. At her first solo show in
feature works by 48 artists from and
Korea, which features her works
working in northern Finland in this
since 2007, Lin investigates and
exhibition exploring the relationship
0 6: WIHURI FOUN DATION COLLE C TION; 07 : SAN GTAE KIM; 0 8: JOE RUC KLI/QAGOMA ; 09: JOHN MCGR AIL / LE SLIE TONKONOW ART WORK S + PROJEC TS, NE W YORK

visualizes water in various forms.

between humans and nature. It
The environmental activist used
depicts how nature serves as both
this eternal symbol of time and
“a source of life and strength,
contemplation to question resource 09
but also an object of control and
scarcity and climate precarity in
exploitation.” Through April 2.
our times. Through March 11.
7 “Our Ecology”
Mori Art Museum
9 TOKYO
In the summer 1982, artist
Agnes Denes planted and
harvested two acres of wheat
on a billion-dollar-plot of land in
Manhattan as a protest against
global warming and economic
disparity. Four decades later
across the globe, her work
becomes a centerpiece in an
upcoming exhibit that examines
severe environmental issues
neglected during Japan’s
booming era from the 1950s to
’70s. It poses the fundamental
questions of who are we,
and to whom does Earth’s
environment belong? October
18, 2023–March 31, 2024.
08

“Air” 8
Queensland Gallery of Modern Art
SOUTH BRISBANE, AUSTRALIA
The air itself becomes visible in this
exhibit of more than 30 Australian and
international artists when presented as a
wall of 30,000 hand-folded paper butterflies,
a painting of volcanic ash, a column of
smoke and more. Raising questions about
air pollution and global warming, the show
explores the form and meaning of air—
something which suddenly became a focus
for many during the pandemic and the
concern about the potential for airborne
transmission of the virus. Through April 23.

NE WSWEEK .COM 53
 N E WS M A K E R S

Talking Points
“WHEN YOU KICK
“I TOLD HIM TO BACK, IT HURTS THEM
GET RID OF THE GUN. MORE IF YOU’RE
HE KEPT LYING TO WEARING HEELS.”
ME ABOUT IT.” —GOP presidential
candidate Nikki haley

“Let’s
—Michael McRae, father
of the Michigan State

remove
University shooter

‘anti-aging’
and talk
“The right-wing about what NIKKI HALEY

movement is not dead you can put

and will live on.” into your
—FOrMEr BraZILIaN PrESIDENT
JaIr BOLSONarO body to
preserve “Christians have
recognised since ancient
your quality times that God is
of life.”

FrOM LE F T: aN DrE SSa a NhOLE TE/GE T T Y; Jc OLIVEr a /GE T T Y; Th EO WarGO/GE T T Y

neither male nor female.”
—The Church of England
—ACTRESS NIA LONG ON AGING

JAIR BOLSONARO

“I try to make sure that “I VALUE THE

my lab and the people I OPPORTUNIT Y TO
hire come from diverse MAKE IT POSSIBLE
backgrounds so that our FOR ALL DEAF
thoughts and the way that PEOPLE TO ENJOY
we do our science shakes THESE SONGS.”
the table a little bit.”
—Justina Miles, aSL performer
—Viral immunologist for rhianna's Super
KizzmeKia Corbet t Bowl half-time show

NIA LONG

54 NE WSWEEK .COM March 10, 2023

Airline
technology
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shipping.
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Enabling e-commerce. Delivered.

Culture

PA RT I N G S H OT

Eugene Levy
Never has a title fit a show’s subject more thaN eugeNe levy’s I’m the type of person who loves
new Apple TV+ travel show The Reluctant Traveler (February 24). When travel shows but hates to travel.
the idea was pitched to him, he thought, “That’s so not me. What am I going You’re the guy we’re trying hit. We’re
to do? I don’t care to travel that much.” But he came around when he realized hoping [seasoned travelers] get a
that’s the show. For example, how does someone like Levy approach a night chuckle out of it and find it enjoyable.
hike in the Costa Rican rainforest? “I didn’t get any enjoyment out of it. ‘Watch But [it’s for] the people that don’t like
out for that spider.’ Okay, you know what? We don’t need that. I get it, but I to travel, maybe thought they never
would really rather be back at the hotel bar.” What about the food in Finland? had it in them, didn’t really care and
“I wasn’t quite sure what the diet would be. I’m not a big fish eater. What’s left? would much rather stay at home.
Reindeer?” But Levy soon realized “you can’t say you don’t want to go to a place
if you haven’t been to the place” and that “this show has gotten me through That’s me! Where did the idea
some things. I absolutely surprised myself.” He adds, “I think it’s really been for the show come from?
good for me. At this age, 76, to have had the opportunity to do this, to say yes I got a call from my agent...Apple
to do it.... Now I kind of see the other side.” wants to talk to you. We get on
the phone, and I go through all
my reasons for not wanting to
do the show. I’m not a chatty
person, don’t have a bubbly
personality, I’m not really curious, I
“This show don’t really have a great sense of

has gotten adventure. The producer, David

me through
Brinley, said that’s the show. It’s
a travel show, but it’s the guy
some things. who really doesn’t like to travel.

I absolutely
surprised
What are some of the experiences
that you were surprised by?
myself.” South Africa, because I had never
ever wanted to go. As the week went
on, I was finding myself growing
very fond of the whole environment,
the landscape and all these wild
creatures that I had no desire to see.

Your idea of a perfect vacation?

Beach. Piña colada. Golf. A good
MA ARTE N D E BOE R /GE T T Y

steak. Every single day. Here’s the

idea, just go and do something where
you don’t have to think. Just chilling
by a pool and occasionally somebody
comes by and says, “Would you
like a cool drink?” —H. Alan Scott

56 ▸ Visit Newsweek.com for the full interview

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