Elevator Pitch

Short description of an idea, product, or company which explains the

concept in a way such that any listener can understand it in a short
period of time.

The name 'elevator pitch' reflects the idea that it should be possible
to deliver the summary in the time span of an elevator ride, or
approximately thirty seconds to two minutes.
KEEP IT SHORT AND SWEET
Your elevator speech is a sales pitch. Be sure you can
deliver your message in 60 seconds or less.

FOCUS ON THE ESSENTIALS

Say who you are, what you do, and what you want to
achieve.

BE POSITIVE AND PERSUASIVE

Your time is limited. Focus on what you want to do, not
what you don't want to do. Be upbeat and flexible.

PRACTICE, PRACTICE, PRACTICE

Deliver your speech to a friend or record it so that you
can be sure your message is clear.
DON'T SPEAK TOO FAST
This will only make it hard for listeners to absorb your message.
AVOID RAMBLING.
Therefore, it’s very important to practice your elevator speech.
Give the person you're talking to an opportunity to interject or
respond.
DON'T FROWN OR SPEAK IN A MONOTONE WAY.
Keep your energy level high, confident and enthusiastic. Modulate
your voice to keep listeners interested, keep your facial expression
friendly, and smile.
DON'T RESTRICT YOURSELF TO A SINGLE ELEVATOR PITCH.
Maybe you're interested in pursuing two fields — public relations
and content strategy, but you'll want to tailor your pitch depending
on who you are speaking to.
1 Define who you are/what you are selling in one sentence

Describe what you do, use your mission statement and product/service listing as a guide and write 1-2
2 sentences about what you do every day in your business.

Identify your ideal clients/customers. Use your target audience description as a guide and write 1-2
3 sentences about who your ideal clients or customers are.

Explain what's unique and different about you and your business Use your unique selling proposition
4 (USP) as a guide, and write 1-2 sentences about what sets you apart from every other business owner
who does what you do.

5 State what you want to happen next Write 1-2 sentences that identify what you want your audience to
do next.

6 Create an attention-grabbing hook Write 1-2 sentences that pull in your audience and get them
engaged in what you're about to say.

7 Put it all together. Combine the statements you drafted in the previous steps, putting 'Step 6' first.
Then, add transitions and edit it until it sounds fluent and captures the most important informations.
https://www.youtube.com/watch?v=3xn88q
Yx0OQ

1. Who is she/What product is she selling?

2. How is she engaging with her audience? What strategy/phrase does
she use?
3. What is the product´s mission?
4. Who is the pitch directed to?
5. What is unique about her product?
6. What is she asking her audience for?
1. Show who the product is directed to
2. (data: numbers, statistics, etc)
3. Introduce product (explain the essential)
4. Why is it important/different
5. What are you asking your audience for?
6. Wrap up
 How to sell oneself
One's skills and goals, and why they would be
a productive and beneficial person to have on
a team or within a company or project.
Ethos, Pathos, Logos
Ethos
Using character, credibility and ethics to persuade

Pathos
Using emotions and passion to persuade

Logos
Using logical reasoning and evidence to persuade
 Activity:

Using the interview basic vocabulary and the 7

steps write down an elevator pitch about yourself.
Keep in mind the ethos, pathos, logos while
presenting it.