Sau 1 thời gian dài thực chiến kinh doanh, các anh em trong team chúng tôi đã tổng

hợp được rất

nhiều tài liệu hữu ích cho các bạn nào đang muốn tối ưu hoạt động kinh doanh online của mình (từ
marketing, bán hàng cho tới nhân sự, tài chính..) Các tài liệu do team chia sẻ có thể do chúng tôi tự
mình biên soạn, đúc rút từ kinh nghiệm thực tế, cũng có thể là những thứ hay ho mà anh em sưu tầm
được.

Lần này chúng tôi chia sẻ với mọi người tài liệu: ‘’ HOW TO GENERATE LEADS WITH MOBILE MARKETING’’
do Hubspot biên soạn

Đăng kí nhận Trọn bộ tài liệu kinh doanh online: http://bit.ly/toiuukinhdoanhonline

Nếu bạn thực sự muốn nhận thêm nhiều tài liệu khác về kinh doanh online thì hãy Đăng Kí tại
đường link trên. Sau khi bấm vào link trên và chọn Bắt Đầu (Get Started). Hệ thống sẽ tự động
gửi cho bạn khi có những tài liệu mới nhất!

Group trao đổi – tự học Marketing Online: http://bit.ly/tuhocmarketing

Tại đây, bạn không chỉ nhận được các tài liệu về Marketing mà còn cùng nhau trao đổi, đặt
bất kì câu hỏi nào bạn mong muốn. Hãy chỉ tham gia khi thực sự có nhu cầu. Chất lượng cần
hơn số lượng
1 GENERATE LEADS WITH MOBILE MARKETING

A publication of
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2 GENERATE LEADS WITH MOBILE MARKETING

CONTENTS.
05 WHY A MOBILE STRATEGY IS
BETTER THAN BUILDING AN APP.
15 GENERATING LEADS THROUGH
MOBILE MARKETING.
23 BEST PRACTICES IN ACTION:
UNLOCKING MOBILE ROI.

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INTRODUCTION:
What is mobile marketing?

W hat do you think about when you hear mobile marketing? Do

you think about the pop-up ads that, well, pop up when you are playing

Either way, whether you know it or not, you have been immersed in
mobile marketing.

Mobile marketing is as simple as optimizing your marketing strategies

to a Google report, 90% of online users utilize multiple screens

sequentially to accomplish a task over time.

design, lead generation, and mobile ROI. When you have a responsive

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your marketing.

ABOUT THE AUTHOR:

RACHEL SPRUNG
@RSPRUNG

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5 GENERATE LEADS WITH MOBILE MARKETING

CHAPTER

WHY A MOBILE
STRATEGY IS
MORE THAN
BUILDING AN
APP.

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Why a Mobile Strategy is More Than

Building an App

If so, stop it.

to ,
mobile devices

mobile optimization easier on your end as the marketer.

15% of internet

Source: KPBC

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New Breed
Marketing has a
responsive design

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Benefit #1: Responsive design results in higher conversions

Google report, 67% of users are more likely to

purchase a product or service from a mobile-friendly site. That

).

and zoom in. Then you move

the browser to the left and right

page and start all over again

moving the browser to the left

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mobile site. The buttons

are large and, therefore,

out how to get more

information or make a

Google,
.

the way by making your website mobile-friendly.

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Benefit #2: Responsive design is easier to maintain than apps

means you only have to update one version of your website, and it will

website on mobile, tablet, and deskptop.

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11 GENERATE LEADS WITH MOBILE MARKETING

Benefit #3: Responsive design improves SEO

First, it is essential to optimize your webpages for keywords you are

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responsive design. In its

“
Using a single URL for a piece of content makes it easier for your users to
interact with, share, and link to your content, and a single URL for the
content helps Google’s algorithms assign the indexing properties for the
content.

-Google

Google has also said that it will rank sites optimized for mobile higher

your website is found.

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Benefit #4: Responsive design calls for better usability

One of the best parts of having a website that is optimized for mobile is

•
their smartphone better.

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but the responsive design positions

take in the same information in an easy-

had to zoom in and out, left and right,

information.

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02
15 GENERATE LEADS WITH MOBILE MARKETING

CHAPTER

GENERATING
LEADS
THROUGH
MOBILE
MARKETING.

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Through Mobile Marketing

Try a Simple Text Campaign

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Tactic 1: Employ Progressive Profiling Forms

right information from your leads at the right times.

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Tactic 2: Create Simple Calls-to-Action

words.

In both examples,

and easy to read.

The text is short
but to the point.

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Tactic 3: Provide Discounts & Customer Loyalty

and like the Kings page.

Now that Kings has

text them additional

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Tactic 4: Optimize Content for a Mobile Screen

have a few minutes and are trying to kill time. You may be waiting for the

start.

short and tweetable. Do not write for the purpose of writing, but write

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Tactic 5: Make Your Phone Number Clickable

on your

the number on their

website. The option to

up making it easier for

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Tatic 6: Try a Simple Text Campaign

Stranger Lead Customer

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23 GENERATE LEADS WITH MOBILE MARKETING

CHAPTER

BEST
PRACTICES
IN ACTION:
UNLOCK
MOBILE ROI.

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The Real Problem With Mobile

simple, straightforward, and easy to measure.

and online.

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using the mobile website or a mobile app, users

1

Website Mobile
on optimized
mobile site on
mobile

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2
Online - Mobile Apps

alternatives to mobile websites.

hotel reservations were booked less than a day before their arrival. They
took this information made their mobile app easy for booking rooms on
the go.

mobile
optimized

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3
providing its phone number on its mobile site

your mobile users by providing them with

the information that you want them to have
and know they are looking for. Guiding them

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4
your mobile strategies.

5
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T U DY GENERATE LEADS WITH MOBILE MARKETING

CAS ES
Assigning Value to Mobile

into the store.

started on the mobile app.

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What this means for your business

It is easy to see other businesses adopting mobile strategies, but where

strategy.

Finally, work with your team to assign values to these new kinds of

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CONCLUSION:

marketing.

Y our business may be having trouble measuring the value of your

this blog post

with mobile from the Google blog.

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33 GENERATE LEADS WITH MOBILE MARKETING

DELIVER THE MOST PERSONAL

WEB EXPERIENCE POSSIBLE.
NO MATTER THE DEVICE.
Part content system, part personalization engine. HubSpot’s COS

CLICK HERE TO LEARN MORE

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 … Hi vọng những kiến thức lần này hữu ích với bạn …

Đừng quên các đường link quan trọng sau đây nhé:

Group tự học Digital Marketing: http://bit.ly/tuhocmarketing

Nếu bạn thực sự muốn nhận thêm nhiều tài liệu và kiến thức khác về Marketing thì hãy tham gia
group trên để cùng trao đổi nhé

Đăng kí nhận Trọn bộ tài liệu kinh doanh online: http://bit.ly/toiuukinhdoanhonline

Nếu bạn thực sự muốn nhận thêm nhiều tài liệu khác về kinh doanh online thì hãy Đăng Kí tại
đường link trên. Sau khi bấm vào link trên hãy chọn Bắt Đầu (Get Started). Hệ thống sẽ tự động
gửi cho bạn khi có những tài liệu mới nhất!