BRANDING PILLARS

Brand Name: <insert brand name here>

Industry: <insert industry>

I. Purpose

Why did you start your company?

…2020, in the middle of the pandemic, insert reasons

What do you want to accomplish?

… to be the number 1 financial resource page

How do you want to serve your customers?

… provide helpful and practical financial tips

II. Perception

How do you want your customers to see your brand?

… thought leader, authority, funny

What role do you play in your customers’ mind?

… educator

What do they perceive your value to be? (see list of values here)
… honest, straight-to-the-point

BRANDING PILLARS DOCUMENT

 III. Identity

What is your brand’s personality? (see list of personalities here)

… casual yet authoritative

What kind of tone of voice do you use in communication? (see list of tones here)
… conversational

IV. Values

What’s important to you as a brand?

… clarity, fights fake news, etc.

How do you want to make a difference?

… by being the only resource that teaches practical financial advice

V. Brand Experience

How do customers interact with you?

… social media thru Facebook, Tiktok, Instagram, etc.

What kind of experience do you want your customers to have?

… like a friend, or transactional, or business to consumer

What makes your customer experience better than competitors?

… competitors don’t reply to comments personally

BRANDING PILLARS DOCUMENT

BRANDING PILLARS DOCUMENT