JASPEE’s FASHION BOUTIQUE : A BUSINESS PLAN

Presented to the
Faculty of College School
St. Vincent’s College Incorporated
Dipolog City, Philippines

in partial fulfillment of the requirements

of ENTREPRENEURSHIP
in the Office Administration and Tourism Management (OATM) Strand
COLLEGE SCHOOL

by

ELAINE MARIE O. PAELDIN

EMMALYN B. TERCIO
SU CHEN MAE T. BACANGGA
JHANNAREY A. RELUYA
APRIL DAWN C. TABELON
PROMIL B. ORDINARIA

2022
 JASPEE’S FASHION BOUTIQUE

Business Plan
2022

Sheena J. Mendoza, Owner/Manager

Sunset Boulevard, Dipolog City
Zamboanga del Norte 7100

Tel/Contact no. : 09381159187

Email: smendoza@jaspeesboutique.com
Website: www.jaspeesboutique.com

Prepared by:

Elaine Marie O. Paeldin

Emmalyn B. Tercio
Su Chen Mae T. Bacangga
Jhannarey A. Reluya
April Dawn C. Tabelon
Promil B. Ordinaria
VISION AND MISSION STATEMENT

Vision Statement

“JASPEE’s Fashion Boutique will provide excellence, efficiency and technology that
will provide good quality and fashionable clothes at affordable prices for women,
teenagers and those who wear women’s clothing, while growing from a small starting
business.”

Mission Statement

“JASPEE’s Fashion Boutique is a store targeted towards women. We offer trendy

clothing that are appropriate for young women to adult. It encourages the effort to be
honest in service and promotion of individualism through style and fashion at
affordable prices.”
“Furthermore, our employees are responsive and knowledgeable of variety of brands
carried at JASPEE’s Fashion Boutique and are willing to assist and serve our loyal
customers from the store to online.”

Values

⚫ Lovely designs and prints

⚫ Eye-catching colors and style

⚫ Available in all sizes

⚫ Quality guaranteed product

⚫ 100% Brand new and Branded

⚫ Free and with well-timed delivery

⚫ Easy payment modes of Cash

⚫ Providing excellent customer service

 CHAPTER I

EXECUTIVE SUMMARY

1. JASPEE’s Fashion Boutique is a store that deals in branded fashionable clothing

for women’s with good quality and latest trends, owned by Sheena J. Mendoza.

2. Ownership: Sole Proprietorship

3. Project Investment Cost: P661, 413.00

4. This business will open to all women and of all ages. Whether you are a teenage

girl or an adult, or even are a man who wants to give a presents to their loved ones

and whoever wants to dress feminine.

5. JASPEE’s Fashion Boutique, located in Sunset Boulevard, Dipolog City

Zamboanga del Norte 7100.

The target audiences of the business are women’s age 15 above in the area.

6. Tagline of the business is:

“Find your best outfit”

BACKGROUND OF THE BUSINESS

JASPEE’s Fashion Boutique, located in Sunset Boulevard, Dipolog City, is a

new boutique store that focuses on trendy fashion women s clothing. We offer and sell

branded women’s clothing to customers, especially to teenage girls showcasing the

latest trends. The brand we will be selling is from the well-known and famous brands

of Shein and Zara. We make sure that what we sell is fashionable and desired by

womens, who want to be dressed well or fashionista and keeping up with today's trends

at affordable prices for everyone and with good quality of items. We have researched

and found a legit direct suppliers, where there we intend to buy bundles of branded

clothes, who can source good quality that provides the satisfaction to the customers.

JASPEE’s Fashion Boutique is led by Sheena J. Mendoza a sole proprietorship,

she has been an online seller for 10 years. She graduated with a bachelor’s degree in

Business Administration.While she has never run a retail boutique herself, she was

assistant manager at another boutique previously. As such, she has an in-depth

knowledge of the retail clothing business including the operations side. She decided to

invest her savings to establish her own store and start a new business boutique, because

of her hard work and perseverance back then she had already saved a lot of money. The

business would have a start-up capital of P661, 413 which she is willing to invest for

establishing the business.

 It is difficult to remain competitive in today’s market without an online

business transaction, especially now that there is still a COVID-19 pandemic. We

necessarily have to sell items through online, because there are as many buyers online

today, especially those who don't want to go out or don't have time to shopping outside

and we have also a well-timed delivery. Everyone is welcome in the store, because our

boutique is a strong and trustworthy, which aims to provide customers with good

quality at reasonable and just price, that will distinct our competitors.
 CHAPTER II

MARKETING PLAN

This boutique focuses on women’s clothing, offering the latest fashion trends

such as dresses, crop tops, women’s t-shirts or blouses, womens pants, skirts and shorts

from the well-known brands Shein and Zara with original quality at affordable prices

to its customers, because we buy our products from direct suppliers through bundles for

we have a discount in Manila, Philippines. In any different design, size, color, and style.

Services

For different age groups, our various women’s clothing is offered in different

sizes and is very comfortable to wear with sense of confidence and beauty. The types

of women’s clothing we sell are:

Trendy Crop-Tops

Crop-tops are one of the trendiest and there is no age limit to owning a crop top. As
long as you are comfortable. Cropped pieces are perfect for easy summer dressing.

Women’s T-shirt/blouses

The quality of fabric is good, even half or full sleeve for women’s T-shirt and even fit
or loose.

Dresses

We have elegant styles and design of dresses. In any sizes and even long dresses.

Pants or Trousers

We have any sizes of pants. That well suit to every women, especially to the young
professionals.

Women’s Shorts

Explore our latest collection of shorts for women, including everything from high-
waisted styles, stylish and comfy denim shorts that fit perfectly
Skirts
Skirts for young and adult women of any types of style and design such as mini, maxi,
pencil skirts, high-waisted denim and more from the top brands of Shein and Zara.

Benefits and Features

Highlighted features:

- Lovely designs, styles and print

- Eye-catching colors
- Comfortable to wear with sense of confidence and beauty.
- Available in various sizes

Why people need this service?

A number of the factors that have made us the ideal choice of our costumers are:

⚫ Good quality guaranteed items.

⚫ 100% Legit of Branded products
⚫ Elegant trendy fashions style
⚫ Free and with well-timed delivery
⚫ Active and willing to deal with and serve customers in store and in online
⚫ Easy payment modes of Cash

⚫ Design a basic website with information about our boutique.

- We planning to sell any products online, a website is a good way for
people to learn about our boutique. We register our domain as
www.jaspeesboutique.com.

⚫ Start social media accounts for our boutique to gain new followers.
- We creates a Facebook page to sell its products online and for the clients
to access the items without visiting the store. Because it also helps to
grow our sales and revenue faster, so we will also sell through online.

⚫ Spread the news of our boutique opening through word of mouth.

- Family and friends make for the best free advertising.
⚫ Advertise our boutique through giving flyers to people, flyers posted around the
neighborhood or signs on the side of the highway or anywhere.

Competition

The following boutique are located near Sunset Boulevard, Dipolog City also

JASPEE’s Fashion Boutique location, thus providing either direct or indirect

competition for customers.

Queen’s Boutique

Products:
- Women’s Bodysuits and Tops
- Women’s Shorts and Pants
- Women’s Dresses
- Men’s Shorts and Pants
- Men’s and Women’s T-shirt

Tomas Claudio, Miputak St., Dipolog City

Silver Kingdom Boutique

Products:
- Women’s Tops
- Dresses
- Women’s wear
- Men’s wear
- Accessories

Rizal Avenue, Dipolog City

Stylish Chica

Products:
- Women’s Shorts and Pants
- Long and Short Skirts
- Trendy Tops
- Women’s Jackets and Blazers
- Men’s Polo and Jackets
- Dresses
 - Accessories

Arcade, Central Barangay, Dipolog City.

Goals and Objectives

Table 1
Goal Objective

Stock a brand new and elegant clothes
for women that cannot easy be found
elsewhere.
Give the right price and reasonable
Product/Service
Source from direct supplier, so our items are
brand new at affordable price.
Hire a associates that are enthusiastic, love

affordable price to the costumers, until you
also earn big little by little.
Deliver exceptional service to customers
at the right time and the right items they
receive.
Be active in service and free at all times to
entertain customers with online selling and
in store.
fashion and have great interpersonal skills.
Ensure that all employees are well versed in
the latest trends and styles through ongoing
training.
Keeping an employee assigned focused on
store and online selling.

Demographic Profile of Target Market

JASPEE’s Fashion Boutique will serve the residents of Dipolog City and the

immediately surrounding areas.

Residents in the area we serve are mostly women who love to wear

presentable, fashion-loving and in any trendy clothing, so we expect them to spend

more on women’s clothing for their likes and passions.

The precise demographics of the town in which our store location resides is
as follows:
Dipolog City

Population Male 41,498

Target Population Female(age 15 above) 43,370
Women Population size: 43,370

Confidence level: 95%

Sample size: 381

Sample size was calculated as shown above using Raosoft sample size

calculator. The total respondents of the study have been identified which was 381, the

survey would be conducted within Dipolog City.

Question I:
 Do you like trendy clothes today, specifically the Shein and Zara

brands?

Figure 1

YES NO

22%

78%

This Figure 1 shows that 78% answered Yes, that they like trendy clothes,

specifically the Shein and Zara brands, while 22% answered No. Respondents to this

question were 381 women live in the Dipolog City area where the boutique store is

located.
Question II:

Where do you prefer to shop for clothes in -store or online?

Figure 2

STORE ONLINE

46%

54%

This Figure 2 shows that 54% responded to the Store, that they prefer to shop

clothes in the store, while 46% prefer Online. Those who responded to this question

were 381 women living in the Dipolog City area where the JASPEE’s Fashion boutique

store is located.
Customers Segmentation

We will primarily target the following six customer segments:

1. Professional women
- they need to have the right attire, based on their job or
position. Because if you wear a proper attire it presents a visual
image and sends a message that you are a professional employees.

2. Parents
- the boutique will attract parents who want to dress their young girls
fashionably. And what their mother wants to wear is also what they
will wear to their daughter.

3. Young women
- it is very common for young women today to follow the trend
of wearing fashionable clothes and to be beautiful in the eyes of those
around them.

4. Trans-woman or Transgender
- because what women wear today is also what Trans-woman will wear.

5. Men close to them (boyfriend, father, husband, son or friend)

- there you will find in our boutique that elegant clothes you want to give
to your loved one or friend.

6. Grandparent
- grandparents will look for high fashion for their grandchildren at
JASPEE’s Fashion Boutique.

Marketing Controls

Controls are necessary for the evaluation phase. Our start-up costs will be close
to P661, 413 . Our monthly budget is P208,087.00. Total of sales is P803,050.
Marketing Mix

a. Product:
We present a wide range of women’s clothing that we buy at low price from
direct suppliers and direct importer, through bundle purchase in different colors, sizes,
design and styles in the brands of Shein and Zara, because their products are most up
to date fashion trends and preferred today by all women or anyone who wants to dress
ladies.

b. Price:
Penetration pricing will be pricing strategy for our business, just like our
business new and in the high human entertainment of Dipolog City, where there is a lot
of competition, but must be different from those of the competition, because we try to
give good quality at low prices to penetrate the market and try to achieve higher sales
volume set reasonable price and better quality strategy.

c. Place:
At one of the high human entertainment of Dipolog City, Sunset Boulevard,
Zamboanga del Norte 7100.

d. Promotion:
Advertising:
1. Above The Line:
- Internet like Facebook page, Website.

2. Below The Line:

- Flyers (through giving flyers to anyone, flyers posted around the
neighborhood or signs on the side of the highway.)
 Flyer

Promotions Strategy

The promotional measures will be used to sell our products and to everyone
to recognize our boutique store. First we should have plan to discuss how we intend to
show our target market that we’ve got something they’re looking for. We could mail or
give flyres to the residences where our store is located and put there what attracts
everyone.

Pricing Strategy

JASPEE’s Fashion Boutique Company will be appropriate for the high

quality and level of service associated with the boutique. Pricing will be consistent with
Stylish Chica, and lower (though better quality) than Silver Kingdom Boutique and
Queen’s Boutique. In our pricing method we add PhP75 profit on each item. And to
determine each price of items we indicated a code number on each image of the items.
 SHEIN BRAND

Table 2

Types of Clothes in Name of Items Prices Available

Sizes
SHEIN
- Trendy Crop-Tops #S01 SHEIN Square Knitted Long sleeves P170.00 S-M
#S02 SHEIN Korean Fashion Crisscross Top P140.00 XS-M
#S03 SHEIN Cut Out Front Drawstring P140.00 S-M
#S04 SHEIN Plus size Crop-top Drawstring P165.00 S-XXL
#S05 SHEIN Corset Crop-top with Chain P200.00 S-M
#S06 SHEIN Los Angeles Statement Ringer P220.00 S-L
#S07 SHEIN Long Sleeves Crop-Tops P240.00 S-M
#S08 SHEIN Pearl Cami Knitted Tops P180.00 XS-M
- Women’s T-shirt/blouses #S09 SHEIN Plus size Slanting Shoulder P380.00 S-XXL
#S010 SHEIN Slim-Fit Short Sleeve T-shirt P300.00 XS-M
#S011 SHEIN Plus-size Off Shoulder T-shirt P360.00 S-XXL
#S012 SHEIN Statement Korean Tees T-shirt P200.00 S-L
#S013 SHEIN Chiffon T-shirt Embroidery P320.00 S-L
#S014 SHEIN Butterfly Graphic Long line P200.00 S-L
#S015 SHEIN Silk T-shirt Loose Casual P265.00 S-L
#S016 SHEIN Slim Fit Square Collar T-shirt P250.00 S-M
- Women’s Pants/Trousers #S017 SHEIN High Rise Piped Dress Pants P270.00 S-L
#S018 SHEIN Zipper Fly Fold Pleated Pants P325.00 S-L
#S019 SHEIN Betro High-waist Straight Pant P235.00 S-M
#S020 SHEIN Baggy Pants P200.00 Freesize
#S021 SHEIN Tie Dye Baggy Pants P220.00 Freesize
#S022 SHEIN High waist Ruched Cut-out P270.00 S-M
#S023 SHEIN Waist Plaid Pants Belted P270.00 Freesize
#S024 SHEIN Wide Leg Pleated Pants P275.00 Freesize
- Women’s Shorts #S025 SHEIN Striped Short P190.00 XS-M
#S026 SHEIN Plus Size Korean Mom Short P270.00 XS-L
#S027 SHEIN Bermuda Tattered Denim P245.00 S-XXL
#S028 SHEIN Inspired String Short P150.00 S-L
#S029 SHEIN Booty Short P160.00 XS-L
#S030 SHEIN Booty Silk Short P145.00 XS-L
#S031 SHEIN Paperbag Waist Tropical Print P225.00 S-M
#S032 SHEIN Casual Raffle Trim Shorts P245.00 XS-M
- Dresses #S033 SHEIN Authentic Green Sexy Dress P325.00 XS-M
#S034 SHEIN Authentic Yellow Dress P375.00 XS-M
#S035 SHEIN Frilled Dress P200.00 XS-L
#S036 SHEIN Cold Shoulder Ruched Slit P375.00 S-M
#S037 SHEIN Split Thigh Ruffle Trim P325.00 S-M
#S038 SHEIN Mini Dress P180.00 XS-M
#S039 SHEIN Jennifer Floral Dress P220.00 XS-M
#S040 SHEIN Tie Dye Dress P200.00 S-L
#S041 SHEIN Split Dress One Shoulder P380.00 S-M
- Skirts #S042 SHEIN RH Repro Summer Skirt P225.00 S-M
#S043 SHEIN Lace-Up Strap Plaid Mini P195.00 XS-M
#S044 SHEIN Casual Slit-Wrap Skirt P240.00 S-L
#S045 SHEIN Plaid Mini Skirt with Slit P240.00 XS-M
#S046 SHEIN Crisscross Sexy Skirt P150.00 XS-M
#S047 SHEIN Women’s Boho Disty Floral P180.00 S-L
#S048 SHEIN Denim Sexy Skirt P300.00 S-M
#S049 SHEIN Printed with Slit Skirt P160.00 XS-M

ZARA BRAND

Table 3

Types of Clothes in Name of Items Price Available

Sizes
ZARA
- Trendy Crop-Tops #Z01 ZARA Corset Crop-Tops P150.00 XS-M
#Z02 ZARA Button down Tops P150.00 S-M
#Z03 ZARA Korean Ruched Long Sleeves P225.00 S-M
#Z04 ZARA Square Neck Crop-Top P165.00 XS-M
#Z05 ZARA Stylish Tie Dye Printed P160.00 S-L
#Z06 ZARA Puff Crop-Top P170.00 XS-M
#Z07 ZARA Stripes Crop-Tops P165.00 S-L
#Z08 ZARA Duo Puff Top P215.00 XS-M
- Women’s T-shirt/blouses #Z09 ZARA Women’s T-shirt Printed P370.00 S-L
#Z010 ZARA Graphic T-shirt P350.00 XS-XL
#Z011 ZARA V-neck Cotton T-shirt P320.00 S-XL
#Z012 ZARA Fully Printed T-shirt P380.00 S-L
#Z013 ZARA Authentic Women’s T-shirt P280.00 XS-M
 #Z014 ZARA Puff sleeve Off Shoulder P250.00 S-M
#Z015 ZARA Long Sleeved Blouse P230.00 S-XL
#Z016 ZARA Oversize Knitted Turtle Neck P200.00 S-L
- Women’s Pants/Trousers #Z017 ZARA Inspired Trouser P245.00 S-M
#Z018 ZARA Flare Pants Wide Leg P240.00 Freesize
#Z019 ZARA High waist Wide Leg Pants P380.00 XS-M
#Z020 ZARA High waist Mom Pants P350.00 S-M
#Z021 ZARA High Waist Skinny Pants P330.00 XS-M
#Z022 ZARA Tattered Style Pants P325.00 S-M
#Z023 ZARA Elephant Trouser P300.00 S-M
#Z024 ZARA Jogger Pants Two Dual Color P230.00 S-L
- Women’s Shorts #Z025 ZARA Boyfriend High waist Short P245.00 S-L
#Z026 ZARA High waist Frayed Denim P270.00 S-M
#Z027 ZARA Authentic Mom Fit Short P280.00 S-XL
#Z028 ZARA Mom Short Bermuda P280.00 S-L
#Z029 ZARA Trouser Short P180.00 XS-M
#Z030 ZARA Lounge High waist Knitted P150.00 XS-L
#Z031 ZARA High waist Ribbon Short P270.00 XS-M
#Z032 ZARA Jogger Sweat Short Side Slit P140.00 Freesize
- Dresses #Z033 ZARA Puff sleeve w/ side Slit Dress P245.00 XS-XL
#Z034 ZARA String Body-con Dress P180.00 XS-L
#Z035 ZARA Racer Mini Inspired Dress P200.00 XS-M
#Z036 ZARA Puff Dress Backless P295.00 XS-M
#Z037 ZARA Ivy Dress P250.00 XS-M
#Z038 ZARA Ruched Ribbed Dress P230.00 XS-M
#Z039 ZARA Long Sleeves Ruffle Dress P280.00 S-M
#Z040 ZARA Victorian Era Dress P290.00 S-M
- Skirts #Z041 ZARA Women’s Long Skirt P350.00 XS-L
#Z042 ZARA Tennis Preppy Pleats Skirt P160.00 XS-M
#Z043 ZARA Fashion Knitted Ruched Skirt P180.00 S-M
#Z044 ZARA Black Pencil Skirt P380.00 S-L
#Z045 ZARA High waist Hem Skirt P250.00 XS-M
#Z045 ZARA Ruched Leather Skirt P230.00 XS-M
#Z047 ZARA Long Floral Skirt with Slit P320.00 S-L
#Z048 ZARA Semi Wrap Skorts Front Skirt P200.00 XS-M

SHEIN BRAND
Trendy Crop-Tops

Women’s T-shirt/blouses
Women’s Pants/Trousers
Women’s Shorts
Dresses
Skirts
ZARA BRAND
Trendy Crop-Tops

Women’s T-shirt/blouses
Women’s Pants/Trousers
Women’s Shorts
Dresses
Skirts
 CHAPTER III
PRODUCTION PLAN

Market Analysis

The first process of our boutique store is in the new building located near

Sunset Boulevard, Dipolog City where the Fitness Center was also previously located.

First and foremost is the arrangement, organizing and beautification inside and out, to

attract people walking and roaming the most popular human pastime in the entire

province of Zamboanga del Norte. The outside has the boutique’s name, logo and

tagline, and there are important signage such as close and open, exit and entrance. The

cost of beautification and renovation of the boutique store will amount to including the

payment of salaries to the Interior designer and Renovation Constructor or for

improvement is P45,000.00

The second step, is to finish all the renovations in the boutique store. There

we will start buying the necessary equipment for the store, such as hangers, clothing

racks, mannequins, shelves, signage, furniture, pricing gun, packaging supplies, mirrors,

adequate cleaning supplies and more. The cost of our purchase of complete

supplies,equipment and furniture and fixtures for the store will amount to P90,923.00

After all that we will immediately complete all the processes for registering business

permits and licenses, in the amount of P2,190.00

The amount of investment we spent in buying Shein and Zara brand clothing

products or the cost of goods sold, to be able also to start displaying and selling in store

or online, this is from direct suppliers and the amount of all we spent was P511,300.00.

The total amount of all our production cost was P651,413.00

 CHAPTER IV

OPERATIONAL PLAN

I. Service Execution Model

JASPEE’s Fashion Boutique will sell products by the following methods:

a. Boutique Store: They will open a boutique store in Dipolog City, Sunset

Boulevard area, which is where they will display the clothes for

sale as well as the main location for their storage of items.

b. Online Selling: They will offer their main products on the website and Facebook

page, which will provide convenience to customers online in

purchasing women's clothes and related items.

JASPEE’s Fashion Boutique Corner

2022 Launch Objectives

Table 4

ACTIVITIES March April May June

Feasibility Study/Brainstorming/Select Location

Develop Store/Purchasing equipment ,furniture

Purchase clothes from direct suppliers.

Registration of permits and Licenses.

Hire and train initial staff

Start Operation/Products available for Selling

Start Online Selling

Full services (deliveries to exact area and with

shipping to far areas)

Location:
JASPEE’s Fashion Boutique is located in the City of Dipolog, Sunset
Boulevard, Zamboanga del Norte with exact location presented below:

Sketch Map
Outside:

Inside:

Operating Schedule
 JASPEE’s Fashion Boutique will conduct business seven days a week from

10 a.m to 8 p.m Monday through Thursday, while Friday to Sunday at 10 a.m to 8 p.m.

During the holiday seasons and during special events, we will extend store hours. At

this point, the boutique store will take require approximately 2/3 of the buildings

available space. We will use the remaining space for stock and administrative purposes.

Our business will ensure that there are brand new with good quality items from Shein

and Zara brands. We will also have legit direct suppliers which is the largest wholesale

merchandise warehouse in the Philippines. Before the grand opening begins, we will

distribute, give away and posting flyers to let people know that there’s a new boutique

has been establish, with affordable prices of items.

To control costs, tract inventory and manage stock levels, we will put an

inventory control system in place. This will include the standards bar code with its

related equipment's and software. Staff will conduct annual inventory audits. We will

keep all accounting and finances using Quickbook online and record book.

Legal Environment
⚫ JASPEE’s Fashion Boutique has no legal obligations with their customers except
to mimic the name and tagline of our boutique business.

⚫ The company faces no major legal constraints other than the restriction of
marketing directly to children under age 13 under the child protection laws.

Organization and Management Plan

Personnel

JASPEE’s Fashion Boutique operates with six people staff. It helps them
controlling budget and decreasing overhead expenses as well.

"Personnels of the JASPEE's Fashion Boutique Store"

Sheena J. Mendoza
(Owner/Manager/Accountant)

Jennifer S. Torres
(Assistant Manager)

Melisa B. Suarez
(Supervisor/Inventory)

(Cashier) (Sales Person)

(Sales Person)

Management Strength
Management’s Credentials and Expertise

Academic:
Ms. Sheena J. Mendoza is a business graduate from Saint Vincent’s College Inc.
having good academic knowledge of managing boutique and online business.

Professional:
Ms. Sheena J. Mendoza has vast experience of clothing business at top boutique
in Philippines for 5 years.

Experience in Management Position:

⚫ Ms. Sheena J. Mendoza has worked as a assistant manager for clothing section for
inner cycle for almost 3 years.

⚫ She has also worked as manager at Pink Bunny Adult Shop for 2 years.

⚫ She has also been continuously involved in strategic planning and decision making
in the companies.

Hiring Plan and Description of each staff

Ms. Sheena will serve as the boutique manager. In order to launch the boutique

well we need to hire the following personnel.

⚫ Assistant Manager - will handle much of boutique operations and manage

boutique on Sheena’s day’s off.
- will completes all needed licenses and permits to start
operations legally.
- interviewing and hiring employees to increase the number
of the workforce.
- job specification must be a college graduate of a business
 related course with working experience.

⚫ Supervisor/Inventory - handle the inventory to the store and online selling.

- training new employees, as well as planning assigning and
Directing their team’s work.
- job specification must be college graduate or under-
graduate and have experience in inventory.

⚫ Cashier - process sales transactions

- maintain an accurate cash drawer
- answer customer inquiries
- maintain a workplace clean.
- job specification must be trustworthy, Senior or High School graduate,
must be computer literate and must be 18 above.

⚫ Sales Person - greeting customers as they enter the store

- check out and floor staff
- assisting customers in locating products by going through the
inventory and response the customers that inquire by online.
- monitor the customers in online.
- maintain a clean work environment
- job specification must be polite and trustworthy. High school level.

⚫ Delivery Boy - complete driver licenses

- must be 20 to 50 years old.
- job specification must be polite and trustworthy. High school level.

Table 5
Action Assisted to: Purpose Deadline
Completes all needed Jennifer S. Torres To start operations March 30,2022
Assistant Manager
licenses and permits. legally.
Hires employees Melisa B. Suarez To increase the number April 15,2022
Supervisor
of the
workplace.
Develops a serve strategy, Melisa B. Suarez To maintain quality May 30,2022
Supervisor
whether in-store or online. in all corporate services.

Profile of the Personnel

 Sheena J. Mendoza
Owner/Manger/Accountant

Jennifer S. Torres
Assistant Manager

Melisa B. Suarez
Supervisor/Inventory

ADMINISTRATIVE POLICIES
 The best time to establish policies and procedures for your boutique store is in

the planning stages. By anticipating problems before you open your doors, you can

strategy how will you deal with special situations as well as normal day to day

operations. This help to avoid mistakes when you are already facing real customers and

especially with good store running order.

⚫ Dress code and grooming standards. Each of employees have the same uniform

during their working hours, because they must wear proper dress. Ensure its

consistent with both your company culture and client’s expectations.

⚫ During work hours, avoid being late to avoid salaries deduction.

⚫ Taking disciplinary actions.

- Greet every person as they enter the store.

- Say, “Thanks for coming in!”.

- Offer your expert advice

- Provide services beyond the customer’s expectations

- Thanks every shopper as they exit the store

⚫ To keep the workplace safe, the assistant manager will monitor the CCTV daily.

⚫ Honesty is the best policy. Employees must be trustworthy and loyal.

⚫ The employee should not forget to log book their name for attendance on each day

of their work at the time of their arrival and departure.

⚫ Maintain the cleanliness of the store during day by day operations until closing

hours.

⚫ About the lunch break of employees, they have 30minutes lunch break, but the

store is still open for operations and receiving customers, because our method at

lunch time, there are some employees who have lunch first so that after that they

will be left in the store next.

⚫ Absences, be sure to notify the assistant manager immediately before their working

hours, to avoid the difficulty of finding a replacement for them, except in case of

unexpected illness and have an emergency, they can still call or message to let

someone know.

⚫ Employee’s dating policy, because workplace romance are discouraged. The

purpose of policy is to avoid misunderstandings, conflicts of interest, complaints

of favoritism, negative employee morale and potential claims of sexual harassment.

And so that they can focus well on their duties and responsibilities.

Compensation and Benefits

 This detail shows the specific number of salaries and benefits, that each

employee will receive from their work. Their salary varies according to their position

and hours of working in the business.

Table 6

EMPLOYEE WAGE MONTHLY ANNUAL

RATE SALARY SALARY
OWNER/MANAGER/ACCOUNTANT P500.00 P13,000 P156.000

ASSISTANT MANAGER P400.00 P10,400 P124,800

SUPERVISOR/INVENTORY P350.00 P9,100 P109,200

CASHIER P250.00 P6,500 P78,000

1st SALES PERSON P200.00 P5,200 P62,400

2nd SALES PERSON P200.00 P5,200 P62,400

1st DELIVERY BOY P200.00 P5,200 P62,400

2nd DELIVERY BOY P200.00 P5,200 P62,400

TOTAL P2,300.00 P59,800 P717,600

Deduction
Table 7

Annual Employee Share

POSITION GROSS SSS PHILHEALTH PAG-IBIG NET

SALARY PAY

Owner/Manager P156.000.00 P8,100.00 P4,500.00 P4,500.00 P138,900.00

Assistant P124,800.00 P6,480.00 P3,600.00 P3,600.00 P111,120.00

Manager

Supervisor/ P109,200.00 P5,670.00 P3,000.00 P3,000.00 P97.530.00

Inventory

Cashier P78,000.00 P4,050.00 P2,400.00 P2,400.00 P69,150.00

1st Sales P62,400.00 P3,240.00 P2,400.00 P2,400.00 P54,360.00

Person
2nd Sales P62,400.00 P3,240.00 P2,400.00 P2,400.00 P54,360.00
Person
Delivery Boy P62,400.00 P3,240.00 P2,400.00 P2,400.00 P54,360.00

Delivery Boy P62,400.00 P3,240.00 P2,400.00 P2,400.00 P54,360.00

Supplies, Equipment, Furniture and Fixture

SUPPLIES
- HANGERS
Supplier: Saver’s Smart
Quantity: 50 dozen (500pcs)
Price per dozen: 65.00
Total: 3,250

- HANGERS with CLIP

Supplier: Saver’s Smart
Quantity: 30 dozen (300pcs)
Price per dozen: 75.00
Total: 2,250

- CLOTHES RACK
Supplier: Novo
Quantity: 15pcs.
Price per unit: 183.00
Total: 2,745.00

- CLOTHES POLE FORK

Supplier: Saver’s Smart
Quantity: 2pcs.
Price per unit: 88.00
Total: 176.00
- MANNEQUIN’S
Supplier: Shoppe
Quantity: 10pcs.
Price per unit: 170.00
Total: 1,700.00

- MANNEQUIN’S with STAND

Supplier: Shoppe
Quantity: 6pcs.
Price per unit: 398.00
Total: 2,388.00

- PRICING GUN
Supplier: Amigo
Quantity: 2pcs.
Price per unit: 99.00
Total: 198.00

- PACKING SUPPLIES
= Thank you Packing
Supplier: Shoppe
Quantity: 2 pack (200pcs.)
Price per unit: 85.00
Total: 170.00

= Shein Packing
Supplier: Shoppe
Quantity: 100pcs.
Price per unit: 6.00
Total: 600.00

= Paper Bags
Supplier: Shoppe
Size: Small
Quantity: 100pcs.
Price per unit: 9.00
Total: 900.00
Size: Large
Quantity: 100pcs.
Price per unit: 14.00
Total: 1,400.00
- SHOPPING BASKETS
Supplier: Shoppe
Quantity: 5pcs.
Price per unit: 149.00
Total: 745.00

= WELCOME DOORMAT
Supplier: Novo
Quality: 1pc.
Price per unit: 90.00
Total: 90.00

- BULB
Supplier: Amigo
Quantity: 10pcs.
Price per unit: 56.00
Total: 560.00

- RING LIGHT
Supplier: Shoppe
Quantity: 1pc.
Price per unit: 199.00
Total: 199.00

- CLOCK
Supplier: Amigo
Quantity: 1pc.
Price per unit: 239.00
Total: 239.00

- LAMP
Supplier: Novo
Quantity: 1pc.
Price per unit: 145.00
Total: 145.00
- FIRE EXTINGUISHER
Supplier: Amigo
Quantity: 1pc.
Price per unit: 780.00
Total: 780.00

- MEDICAL KIT
Supplier: Shoppe
Quantity: 1set
Price per unit: 319.00
Total: 319.00

- CLEANING SUPPLIES
Supplier: Shoppe
Quantity: 1set
Price per set: 4,642.00
Total: 4,642.00

- STORE TIMING DECALS

Supplier: ARC Printing and Signages
Quantity: 1set
Price per unit: 299.00
Total: 299.00
- SIGNAGE
= Close and Open
Supplier: ARC Printing and Signages
Quantity: 1set
Price per unit: 140.00
Total: 140.00
= Warning CCTV
Supplier: ARC Printing and Signages
Quantity: 1pc.
Price per unit: 65.00
Total: 65.00

= Warning Signage
Supplier: ARC Printing and Signages
Quality: 3set
Price per unit: 60.00
Total: 180.00

= Fitting Room Signage

Supplier: ARC Printing and Signages
Quality: 1pc.
Price per unit: 75.00
Total: 75.00

= Caution Wet Floor

Supplier: Amigo
Quality: 1pc.
Price per unit: 249.00
Total: 249.00

= Comfort Room Warnings

Supplier: ARC Printing and Signages
Quality: 2set
Price per unit: 70.00
Total: 140.00

= Comfort Room Signage

Supplier: ARC Printing and Signages
Quality: 1pc.
Price per unit: 46.00
Total: 46.00
- PLDT HOME WIFI
Supplier: PLDT, Dipolog City Branch
Quantity: 1pc.
Price installation: 1,299.00
Total: 1,299.00
FURNITURE and FIXTURES
- SHELVES
Supplier: Novo
Quantity: 5pcs.
Price per unit: 1,079.00
Total: 5,395.00

- DISPLAY HOOKS
Supplier: Saver’s Smart
Quantity: 100pcs.
Price per unit: 35.00
Total: 3,500.00

- FITTING ROOM CURTAIN

Supplier: Shoppe
Quantity: 1set
Price per set: 1,023.00
Total: 1,023.00

- MIRROR
Supplier: Novo
Quantity: 2pcs.
Price per unit: 799.00
Total: 1,598.00
- CASHIER DESK
Supplier: Novo
Quantity: 1pc.
Price per unit: 1,940.00
Total: 1,940.00

- MINIMALIST SOFA CHAIR

Supplier: Mall
Quantity: 1set
Price per unit: 3,389.00
Total: 3,389.00

- FOLDABLE DESK
Supplier: Shoppe
Quantity: 2pcs.
Price per unit: 698.00
Total: 1,396.00

- FOLDABLE CHAIR
Supplier: Amigo
Quantity: 2pcs.
Price per unit: 394.00
Total: 788.00
- OFFICE DESK
Supplier: Novo
Quantity: 1pc.
Price per unit: 1,237.00
Total: 1,237.00

- OFFICE CHAIR
Supplier: Novo
Quantity: 1ps.
Price per unit: 439.00
Total: 439.00

EQUIPMENT
- POS SYSTEM
Supplier: Shoppe
Quantity: 1set
Price per set: 8,500.00
Total: 8,500.00

- TELEPHONE
Supplier: Shoppe
Quantity: 1pc.
Price per unit: 670.00
Total: 670,00
- CELLPHONE
Supplier: Mall
Quantity: 1pc.
Price per unit: 2,550.00
Total: 2,550.00

- CAMERA
Supplier: Shoppe
Quantity: 1pc.
Price per unit: 1,399.00
Total: 1,399.00

- ELECTRIC FAN
Supplier: Amigo
Quantity: 1pc.
Price per unit: 680.00
Total: 680.00

- CEILING FAN
Supplier: Amigo
Quantity: 1pc.
Price per unit: 460.00
Total: 460.00

- AIRCONDITIONER
Supplier: Shoppe
Quantity: 1pc.
Price per unit: 7,190.00
Total: 7,190.00
- GENERATOR
Supplier: Shoppe
Quantity: 1pc.
Price per unit: 4,000.00
Total: 4,000.00

- COMPUTER
Supplier: Shoppe
Quantity: 1set
Price per unit: .13,500.00
Total: 13,500.00

- CCTV CAMERA
Supplier: Shoppe
Quantity: 3pcs.
Price per unit: 530.00
Installation price: 1,000
Total: 2,590.00
 CHAPTER V
FINANCIAL PLAN

Revenue and Cost Drivers

JASPEE’s Fashion Boutique revenues will come from the sale of women’s

clothing to customers.

The major costs for the company will be cost of goods sold (supplier costs),

salaries of the staff, and rent for a prime location. In the initial month, the company’s

marketing expenses will be high.

Capital Requirements

The owner of JASPEE's Fashion Boutique Ms. Sheena will release its own

investment of a total fund of P661, 413 to launch its boutique. The capital will be used

for funding capital expenditures, marketing expenses and working capital. Specifically,

these funds will be used including the design of the entire boutique and working capital

to pay for marketing, salaries, and lease costs until JASPEE’s Fashion Boutique reaches

breaks-even.

Start-up Capital

The start-up capital for JASPEE’s Fashion Boutique are summarized below:

Start-up Expenses Summary

JASPEE’s Fashion Boutique

Source of Capital

Savings P661, 413

-
Total Investment P661,413
Startup Expenses
Business Permits P 2,190
Merchandise Inventory 511,300
Supplies Inventories 27,280
Equipment 42,938
Furniture and fixtures 20,705
Improvement/Renovation Cost 45,000
Promotion 2,000
Total Start-up Expenses P 651,413
APPENDIX

NOTE: All statistics data for population demographic were taken from official websites
of Dipolog City, Zamboanga del Norte, Philippines census.

https://www.philatlas.com/mindanao/r09/zamboanga-del-norte/dipolog.html

https://www.businessplantemplate.com/boutique-business-plan-template/

https://smallbusiness.chron.com/write-clothing-boutique-business-plan-11086.html

https://www.examples.com/business/plans/boutique-business-plan.html

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