DIGITAL MARKETING ASSIGNMENT

Submitted to: Prof. Sam Thomas

Submitted by:
VATSALA MISHRA
21020841048
Marketing Section A

FOREWORD
Groww is India’s growing financial services platform where users can find their investment solutions
to mutual funds, stocks, US Stocks, ETFs, IPOs, and F&Os, to invest their money without hassle.
Groww aims to provide the necessary information, resources and user experience for people to start
investing in the simplest way possible.

Target market and buyer persona for the brand

Target Market: Groww appeals to millennials who are first-time and regular investors and the urban &
semi-urban crowd looking for easy, on-the-go and hassle-free investing.
Buyer Personas: High and middle-income groups, working professionals, students, and millennials
who are interested in investing money in stocks, mutual funds, bonds etc.

Buyer Readiness Stage – Knowledge

The customers lack knowledge, and the podcast is intended to educate them and increase awareness
about the offerings.

Marketing Objective
People can be sceptical when using a new app or platform for money and investment purposes. The
objective of the podcast is to counter this, build trust and educate the customers. The company is
looking at building the brand and acquiring customers by providing knowledge about the offerings.

KPIs & Measurements

 Increase in Reach of the content
 Increase in the number of likes and follows
 Number of saves and shares
 Response to CTA (feedback emails and questions for further episodes)

Digital Channels/ Platforms that will host the piece of content

Spotify, Google Podcast, Youtube, Instagram, Blog