SRI KRISHNA COLLEGE OF TECHNOLOGY

Event management
It is the application of project management to the creation and development of
small and/or large-scale personal or corporate events such as festivals,
conferences, ceremonies, weddings, formal parties, concerts, or conventions. It
involves studying the brand, identifying its target audience, devising the event
concept, and coordinating the technical aspects before actually launching the
event.
The events industry now includes events of all sizes from the Olympics down to
business breakfast meetings. Many industries, celebrities, charitable
organizations, and interest groups hold events in order to market their label,
build business relationships, raise money, or celebrate achievement.
The process of planning and coordinating the event is usually referred to
as event planning and which can include budgeting, scheduling, site selection,
acquiring necessary permits, coordinating transportation and parking, arranging
for speakers or entertainers, arranging decor, event security, catering,
coordinating with third-party vendors, and emergency plans. Each event is
different in its nature so process of planning and execution of each event differs
on basis of the type of event.
The event manager is the person who plans and executes the event, taking
responsibility for the creative, technical, and logistical elements. This includes
overall event design, brand building, marketing and communication
strategy, audio-visual production, script writing, logistics, budgeting,
negotiation, and client service.

Whether you're planning a small intimate gathering at home, or a grand blow-

out at a fancy location, birthday parties require some thoughtful planning. You'll
want to make the guest or guests of honor feel special through all the details, big
and small.

If you're not an event planning pro, we've put together a helpful to-do list for
you. You may find it easiest to break down your party-prep list into smaller
steps.

9 steps to planning a meaningful birthday party

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1. CHOOSE A DATE FOR THE PARTY

Choosing a date for the celebration is the foundational step which helps
you build out all the other details. You'll first want to make sure the
person you're planning the party for is available on the date you have in
mind. Also think through which day of the week makes the most sense
for the invitees.

2. CHOOSE A START TIME FOR THE PARTY

Party time! Choosing a time of day for the event depends on the kind of
party you're thinking about and the age of the person you're celebrating.
Kids parties are often planned for mid-day so that you don't interfere
with naptimes or bedtimes. Adult parties may be a nighttime affair,
though you may decide on a Sunday morning brunch, or an afternoon
sporting event. Either way, nail down a start time early in the process to
help guide your other decisions.

3. DECIDE ON A BIRTHDAY PARTY BUDGET

Deciding on a budget is another key step in planning a successful party.
If you have an idea of how much you're able to spend in advance, you
can allow that to drive a lot of your decisions and not feel stressed when
the bills come. A big part of budget planning is knowing your priorities.
For example, is it more important to spend the majority of your budget
on themed decorations, live entertainment, or is food and drink your
focus? What would the birthday girl or guy prefer? Are there ways to cut
costs by borrowing décor from friends or previous parties? Once you nail
down your priorities, you can set a reasonable budget.
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4. CREATE A GUEST LIST

Curating a guest list accomplishes a few important things. The number of
people on the list will help you determine the location of the party. If you
have a small group, you could have the party at someone's home, at a
restaurant, or even make it a destination party. If you have a large group,
you'll want to consider event spaces, outdoor spaces or get creative and
choose an unusual location. The guest list will also help you figure out
how much food and drink you'll need. Be sure to find out which guests
the birthday girl or guy will definitely want to be there.

5. DECIDE THE LOCATION

Once the guest list is settled, it's time to nail down a location for the
party. Decide if you want something casual or formal, intimate or
spacious. What setting best reflects the birthday girl or guy? If necessary,
consider parking or other accommodations. Most importantly, reserve
the space on the date you want. This may require a deposit to reserve the
space so plan to include that in your budget.

6. CHOOSE A THEME
A fun part of party planning is choosing a theme. Again, it's important to
personalize this to what the birthday boy/girl loves. You'll probably also
want to consider what season it is and which activities are available at
the time. It's hard to have a pool party in the middle of winter –
although it's possible with some creativity! Do you want an organized
activity that goes with the theme or is it more about mingling? What
décor is needed to bring your vision to life? With some strategic
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googling, you'll find plenty of inspiration for the theme you have in
mind, including food, drinks, décor, activities and even clothing.

7. CHOOSE THE FOOD AND CAKE

Let's face it – guests love party food and a birthday cake. If you're
working with a caterer, be sure to communicate the theme, location and
number of guests so they can offer options that make sense. If you're
going with informal snacks and finger foods, there are so many creative
options to serve guests. Depending on the age of your guests, you may
want to have a bartender on hand to prepare a signature drink in honor of
the birthday girl or boy. Unless your guests will be seated at a restaurant
or dining room table, choose finger foods that are easy to eat while
mingling or standing.

8. DECIDE ON ENTERTAINMENT
Entertainment is another element you can personalize based on the
birthday person's favorite music or activity. You can hire a live band, a
DJ, or even use a portable speaker system with a pre-made playlist.
Entertainment doesn't just have to mean music though. The
entertainment could be in the form of a guided outdoor adventure, a wine
tour or so much more. If you're working with an entertainer or tour
guide, be sure to book them far in advance. For an extra special touch,
hire a photographer to capture all the fun details.

9. SEND OUT INVITATIONS FOR THE BIRTHDAY

The last step is to send out the invitations! This can be done via email,
snail mail or for a personal touch – hand delivered. Invitations should
reflect the theme and include all important details. Ask for an RSVP and
a deadline to respond so you can have an accurate headcount.

IDEAS FOR A BIRTHDAY PARTY FOR ADULTS

You may think themed parties are just for kids, but that's certainly not the case!
If you're looking to plan birthday party specifically for adults, there are endless
possibilities. Popular party themes include a casino night,
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speakeasy/prohibition, Game of Thrones (or other TV shows), choose a decade

as the theme (such as the 80's), black tie, or even host guests at an exotic
destination.

COCNCLUTION:

The events industry will increase due to key factors such as:

 Increase in job opportunities in the UK which increases disposable

income
 Increase of tourism
 Improvement of technology to publicises events
 Increase of public transport to events

these factors benefit the events industry due to profit going in to the economy
therefor more individuals will have disposable income justifying an increase in
individuals participating in events, Duncann (2000) suggests that disposable
income is money left over from household’s taxes and is there to buy on
enjoyment and leisure. The more individuals partaking in events the more profit
an event makes therefor increasing overall profit for each classification of
events although if these factors decrease the events industry will also be
affected with a decrease in worth Harris (2012) states that certain factors affect
profit to any organisation.