Improving data center efficiency through digital transformation

DCIM Optimization Tools

EcoStruxure for Data Centers matthew.farnell@schneider-electric.com

Confidential | Page 1

Data Centre Software Solutions & Digital Services

Ranked in Gartner as global leading supplier of DCIM software

•Software consultants
•Software developer team
•Software implementation & integration experts

•Our objective:
•Helping you to improve your data centre operations and lower costs through
digital transformation

Professional Services

Confidential | Page 2
 Key Operational challenges
Source: Uptime Institute global survey 2017 of 1000 data centre operators

ƒ Many organisations operate hybrid IT

operations, mixture of on premise, colo and In summary…many
cloud organisations are looking to:
ƒ Cloud adoption continues to increase
ƒ Complex process to asses which 1.Make informed decisions
applications to migrate about which IT services to
ƒ Many organisations operating older data migrate to colo or cloud
centres, which require upgrading
ƒ Typical load is >4kW per rack 2.Maintain and improve existing
ƒ The cost of downtime is significant and facilities
measurable
ƒ 25% of organisations suffered downtime 3.Reduce costs but without risk
of downtime

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DCIM maturity model

Multiple IT and infrastructure subsystems integrated; data

Level 5: Self optimizing,
autonomic
models used for prediction, service management, multiple 0%
views, optimizing in near real time.

Multiple IT and infrastructure subsystems integrated; data

Level 4: Optimizing models used for prediction, service management, multiple 5%
views, optimizing in near real time.

Datacenter equipment characteristics, location and

Level 3: Proactive operational status tracked. Energy and environmental data 30%
used to reduce risks, waste.

Software installed to monitor environment and equipment

Level 2: Reactive
power use. Ability to adjust cooling to demand. 80%

No integration; basic monitoring supplied with equipment.

Level 1: Basic
Health and safety. 95%

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 Schneider Electric online survey to establish your current DCIM maturity level

Confidential | Page 5

DCIM Optimization Tools

EcoStruxure for Data Centers

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 Data Center Energy Consumption

On average, IT load accounts for

around 51% of the total electrical
demand, mechanical systems
(fans, cooling, other mechanical)
account for 37% and electrical
loads (lighting, UPS and distribution
losses) for the remaining 12%.
Source: NEA - Data Centre Energy Efficiency Benchmarking

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DCIM Optimization Tools

IT Optimize & Objective

IT Power Control •Reduce the power consumption of IT equipment
How?
•DCO base software +
•IT Optimize & Power Capping apps
Customer Benefit
•20% saving in IT cost without any loss of compute
performance

Objective
Cooling Optimize
•Reduce the power consumption cooling system
How?
•DCO base software +
•Cooling Optimize (HW + SW + Services)
Customer Benefit
•40% saving in cooling cost
 IT Optimize & IT Power Control
Intel Data Center Manager

Intel Data Center Manager

Innovation at Server HW platform level
Intel® Data Center Manager (Intel® DCM) SDK provides accurate, real time power and thermal monitoring
and management for individual servers, group of servers, racks and IT equipment such as PDUs in the data
centers.

Real Time Monitor New New New New Standard IPMI,

& Control Inlet Outlet
Compute
DCMI, API
CPU, Memory Utilization Per
Power Temperatu Temperature Air Flow & I/O Second
re (No sensor req’d)
(CUPS)

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Intel Confidential | Q1 2015 | Information and plans subject to change without notice.
Copyright © 2015 , Intel Corporation. All rights reserved.
 Intel® DCM
A middleware technology with web service APIs for data center power and
thermal management – easy to integrate in the Management Console
ISV
ISV Management
Management Console
Console
Energy Director Middleware (Web Service API)
MONITOR
MONITOR CONTROL
CONTROL TREND
TREND

SCALABILITY
SCALABILITY STANDARDS
STANDARDS

Hardware Protocols
Node
NodeManager
Manager iDRAC
iDRAC iLO/DCMI
iLO/DCMI IMM
IMM CMC
CMC OA
OA IMM
IMM SNMP
SNMP
IPMI
IPMI IPMI
IPMI IPMI
IPMI IPMI
IPMI HTTPS/WS-MAN
HTTPS/WS-MAN SSH/CLI
SSH/CLI SSH/CLI
SSH/CLI

Rack
Rack Servers
Servers Blade
Blade Servers
Servers PDU
PDU and
and UPS
UPS

Software and Services Group

IPMI = Intelligent Platform Management Interface iDRAC = Integrated Dell Remote Access Controller iLO = Integrated Lights-out
IMM = Integrated Management Module CMC = chassis
Intelmanagement
Intel Confidential
Confidential controller OA = Onboard Administrator
SNMP = Simple Network Management Protocol CLI = command line interface SSH = Secure Shell
Copyright © 2011, Intel Corporation. All rights reserved.
WS-MAN = Web Services-Management DCMI = Data Center Manageability Interface
*Other brands and names are the property of their respective owners

IT Optimize
Server Level Asset Utilisation

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 The Nameplate Challenge

What is nameplate?
• Worst case power draw across the entire
IT system family
• Not considering the actual configuration of
Nameplate
the server
• Typically linked to the capabilities of the

Power Draw
server’s power supply Real max

Actual power draw

Æ Nameplate value is too high for

planning purposes
CPU Utilization

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Utilization and Power Model www.spec.org

The Standard Performance Evaluation  Dell PowerEdge R720
Corporation (SPEC) is a non‐profit  Intel Xeon E5‐2670, 2.6 GHz
corporation formed to establish, maintain  16 cores, 2 chips, 8 
and endorse a standardized set of relevant  cores/chip
benchmarks that can be applied to the  6 x 4096 MB
newest generation of high‐performance  1 x 100GB SATA SSD
computers.  496W PSU

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 IT Optimize > Auto Discovery Process
Setup network range Run discovery on Map discovery result
and protocols traditional network to DC model

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IT Optimize > Understanding server performance

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 IT Optimize > user friendly interface

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Business relevant reporting capabilities

highlight which services to move to cloud

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 “Capacity costs money,” Riccardo said. “The
most efficient data center is the one you don’t
have to build. At Sky, we want to be able to
measure what capacity we have as a resource,
and understand how long it will be before we
need additional infrastructure. We want to know
which of our servers are working efficiently and
which ones are not and therefore are candidates
for decommissioning or further virtualisation. In a
sense, power usage effectiveness (PUE) is not
that useful to us – our key metrics are CPU-
utilisation and power consumption.”

Confidential Property of Schneider Electric | Page 19

IT Power Control
Rack Level Power Capping Policy

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 Introducing Power Capping
- The capability to limit the power consumption of a server, to some threshold that is less
than or equal to the system’s maximum rated power

Provision rack with 4KW available power

Traditional method: Real-time monitoring with

Static provisioning power budget enforcement

•650 watt power supply rating •Actual measurements indicates

power/server rarely exceeds 250
•Use 400 watts as safe bet from lab watts
measurements for expected
configuration •Use 250 watts as aggressive
power/server budget
•Install 4,000 W/400 watt per server
= 10 servers •Enforce 4,000 watts global cap for
Before After rare cases where demand would
exceed 4,000 watts

•Install 4,000 watt/250 watt per

server = 16 servers

•Payoff: increase rack loading by

60 percent

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Power Capping Results

ƒ Test conducted in Intel lab

ƒ Moderate compute applications
ƒ Ability to monitor and cap server power consumption
ƒ Up to 20% reduction in server power use with no
impact on runtime
ƒ Potential for increased compute capacity, power
savings, business continuity

Confidential | Page 22
Download the whitepaper at intel.com
 Power Capping ROI
Energy cost calculation based on a 4kW IT load rack

20% reduction in IT load

is a saving of
€700 per annum
Per Rack

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Cooling Optimize
Dynamic Self Learning Cooling Control System

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 Cooling Optimize

Partnership

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Cooling Optimize

Typical Facility

Design

Uniform rack layout

Uniform rack densities

Airflow is zoned

Every AHU operates the same

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 Cooling Optimize

Typical Facility

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Traditional approaches to
cooling leave money on the
table.

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 Cooling Optimize

Cooling is Difficult to Manage

Standard 100 kW CRAH on a

raised floor

Has a cooling influence on

some IT racks

And a heating influence on

other IT racks

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Cooling Optimize

Impact of Cooling Complexity

Too Much Pressure

Complex airflow dynamics cause wasted
fan energy

Hot Spots
Excessive airflow causes turbulence and
hot spots

Short Cycling
Low return air temperatures reduce
efficiency, stability and capacity

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 Cooling Optimize

Typical Control

Manual or Basic Control

Zone-level fan control, optimized infrequently

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Cooling Optimize

Dynamic Airflow Balancing

Dynamic Control Reduces Risk*

Every fan speed optimized in real time 98% reduction in hot spots

98% hot spot reduction achieved

with Cooling Optimize Dynamic
Control.
Remaining hot spot addressed with
purpose-built airflow containment.

Cooling Optimize
*Results from an actual Cooling Optimize technology deployment.

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 Cooling Optimize

Dynamic Airflow Balancing

Dynamic Control Saves Cooling Energy*

Every fan speed optimized in real time 40% reduction in cooling power

Dynamic Control Go-Live

Cooling Optimize Baseline

*Results from an actual Cooling Optimize technology deployment.

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Cooling Optimize

Dynamic Airflow Balancing

Dynamic Control Increases Efficiency*

Every fan speed optimized in real time 13% reduction in PUE

PUE reductions persist as

IT load changes

Cooling Optimize
*Results from an actual Cooling Optimize technology deployment.

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 Cooling Optimize

Predictive Control Algorithm

Measure heat load and cooling

equipment efficiency

Learn effects of Model cooling airflow

control actions influence

Control cooling Predict how to

equipment optimize cooling

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Cooling Optimize

Architecture

Rack Sensors
Collect temperature
every 3 to 4 racks StruxureWare for DC:
Gateways AI Engine Data Center Operation
Manage wireless Analyzes data. Issues Provides operational insight.
communication control commands. Allows for system configuration.

Wireless architecture allows for installation

in ~ 4 weeks
CRAC Modules
Collect AHU power Flexible hardware accommodates most
and temperature data cooling systems
and provide control
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 Cooling Optimize

Target Application Profile - Facility

Most datacenters deliver positive ROI and cooling energy savings

Size > 500 m2

Number of Racks >150 racks
Medium-Low Efficiency PUE > 1.5
CRAC, CRAH, AHU, RTU, Custom Built *not only APC In-
Cooling Equipment
Row
Fan Type VFD, EC Fan, Start/Stop, Mix of Types
Method of Cooling DX, Chilled Water *Evaporative/Economizer-fan control only
Airflow Layout Underfloor, Overhead, Ducted, Unducted, Containment

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Cooling Optimize

Benefits/ROI can be Estimated with Basic Site Data

• 1. Floor plan
• 2. Utility rate (best to get from a few utility bills)
• 3. For each room:
- Rack count
- IT load
- Cooling equipment (# of each Model, # operating, fan speeds, average return air temp.)
- Sample cold aisle temperatures
- Chilled water supply temperature

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 Cooling Energy Savings
Benefits/ROI can be Estimated with Basic Site Data

Facility Cooling Optimize Results

• Telco data center (Southern Europe)
• 560kW IT Load
• 266 IT racks across 2 server rooms
• 13 CRAC units (mix of CW and DX)
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• 349,349 kWh Annual energy savings
• 16% Reduction cooling energy savings
• 5% projected improvement in PUE
• €42,776 in Annual cooling cost savings

Cooling Optimize

Example Report
¾ Provides clear energy savings reporting vs.
original baseline operating conditions

¾ Drill down by site and then individual server

rooms

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 Cooling Optimize

Additional Benefits
Operational benefits as well as energy savings
9 Improved thermal management
Temperatures will be directly and automatically managed to preset limits, delivering increased reliability.

9 Visual guide to further efficiency

Airflow visibility creates the opportunity for additional savings through simple physical changes to improve
airflow (e.g. using blanking panels, or moving floor tiles). Cooling Optimize provides the insight to guide the
application of these modifications, eliminating the trial and error methods typically used, and providing
immediate quantifiable feedback on the effectiveness of any changes.

9 Management visibility and reporting

Real-time and trend-based insight into facility conditions eases operator workload and can reveal root causes of
potential issues. You will be able to make more-informed, data-driven decisions, for example, when to retire
equipment, removing low-efficiency units first.

9 Reduced carbon footprint

As a direct result of reduced energy consumption, there will be a corresponding reduction in your carbon
footprint. This may deliver benefits for your marketing campaigns to customers, prospects, the government,
employees and the general public.

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StruxureWare for Data Centers

Monitor and manage electrical, mechanical, environmental & physical security systems + IT equipment & network
to improve efficiency across multiple Data Centers
Key Stakeholders

• Data Center Operations

Operational Efficiency • IT Management
• Visibility – Single pane •
•
Facilities, NOC
CIO, CFO, xCOM
• Vendor Agnostic
• Open APIs

Electrical / UPS Dashboards and Reports

Chillers & CRAC Energy Efficiency PUE

& Cost

Physical space
Mobile Security

Network Management End Customers

• Tenant Portal
Capacity Management Dynamic Cooling • Multi Tenant Information
Control • Key KPIs
Change Management IT Asset • Mobile Reporting 42
Confidential Property of Schneider Electric Asset Management
Utilisation • Billing
 Call to action
Professional services provided by Data Center Software Solutions

DCIM maturity assessment survey

DCO 8.1 inc ITO + Power Capping online demo

Cooling Optimise energy saving assessment

Releases potential
for energy savings

Confidential | Page 43

Web Blogs DCIM Support

http://apc.com/struxureware http://blog.schneider- http://dcimsupport.apc.com

electric.com/datacenter

Thank you
matthew.farnell@schneider-electric.com
uk.linkedin.com/in/matthewfarnell
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Make the most of your energy SM

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