SMEAT’s Organic

Native Chicken
and Egg Production

Target Market

Our target customers are organic food

consumers/health conscious, chicken and egg
retailers, and households of Tibiao, Antique. All
sexes, all religions, all age brackets, and all
customers with poor or high income classes are
eligible to purchase our products since it is a basic
need of a person.
Product Description
Our Organic Native Chicken and Egg Product is
100% organically raised and farm fresh. It’s the
healthiest chicken that you can consume since its
meat and egg has less cholesterol compared to
other chicken variants which is necessary for our
health. We only used organic feeds such as cracked
corn and cracked rice grains, and organic
supplements to strengthen the chicken’s immune
system to fight against disease.

Health Benefits that we could get from our Organic

Native Chicken and Egg Product:
1.Protein- It has a great source of protein which is
contributing in muscle development and weight
loss.
2.Vitamin B- It is rich in Niacin, a B-vitamin that
prevents cancer and other genetic damage on DNA.
3.Vitamin B6- B-complex is the main vitamin that
native chicken supports. It will maintain your blood
vessels health and it also improves metabolism to
prevent getting fats.

4.Vitamin A- It has a great source of vitamin A that

promotes good eye health. It compose of retinol,
alpha and beta-carotene that is very necessary for
eye health.

5.Anti-stress- Eating Native Chicken can increase

amino acid like serotonin that enhances good
mood if you are suffering from stress.

Suitable Name for the Product/ Brand Name

 By picking the right product/brand name can
have a huge impact on our business. We consider
to represent our brand in a way that comes easy to
the audience we're targeting. This will make us
findable, sharable and most importantly,
memorable.

>For our Brand Name, we chose to combine our

initials of our surnames to make "SMEAT" brand.
Which S stands for SANTIAGO, M stands for
MALIMBAG, E stands for ESPANOLA, A stands for
AGUSTIN, and T stands TAMAYO. By choosing this
to name our product, is to imprint in the minds of
our consumers how it was formed and also to show
that we value our partnerships as business
partners. So that, whenever there are certain
challenges that we’ll encounter in our business,
our brand name will remind us to not give up
because we value our strong partnership.
>For our Product Name, we chose “Whole
Chicken” and “Brown Egg” to make it simple and
easy to distinguish by our customers. We doesn’t
want to make it complicated in order for them not
to get confused of the product they’re buying.

Suitable Color for the Packaging

For the packaging color of our products, we
use meaningful and fresh colors that could attract
the customers. We decided to chose red, green and
white which has its own distinct meaning. The
WHITE stands for purity which means that out
products are 100% purely organic. The color RED
stands for the health since we care for our
customers health, that’s why came up with the
idea of organic native chicken and egg production.
Lastly, the GREEN color stands for the environment
since we care for our environment.
In fact, we use sugarcane bagasse as our eco-
friendly packaging for our products. For us, the
combination of colors Red, Green, and White
symbolizes unity which refers to our partnership
that we are united as one.

Suitable Shape for the Packaging

 Packaging shape can affect the customer’s
decision to buy especially when it has its own
unique shape. So we decided to pick the best
packaging shape to satisfy our customers.

>EGG
For our Organic Brown Egg Product we use a
triangular shaped sugarcane bagasse for our
packaging since this shape is captivating because of
its uniqueness.

>CHICKEN
For our Organic Whole Chicken Meat Product, we
use an eco-friendly packaging which is the
sugarcane bagasse. It can handle hot and cold food.
It is also a freezer safe which is suitable for our
Organic Native Chicken and Egg Products.
We chose this material for our product packaging
because it normally biodegrade within 90days. This
is considered safe for our environment and for our
health since it is legally approved by the FDA and
DOA.

Sketch of the Product\

Sketch of the Logo
BUSINESS PLAN
in ENTREPRENEURSHIP
 SMEAT
(Organic Native Chicken and Egg
Production)

Made By:
Andrea Marie S. Malimbag
Dianne Grace A. Espanola
Saira Pearl M. Santiago
Harvey Agustin
Mary Leshiel A. Tamayo