CHAPTER II

THE INDUSTRY

The chapter include the quality services being offered, the market major

players, Key success factor and the government policies.

Quality Product and Service

The product and services offered were classified of quality of the

materials, according to needed request of customers to the owners of tailoring

shop.

A lot of tailors have perfected their tailoring skills and now own

their clothing lines. Their success stories have endeared many stakeholders to the

tailoring business as a viable income-generating through repairing cloths and

remaking cloths referred of customers.

Market

The market is divided into two consumers that is actual consumers 25%

and 20% potential consumers of who were needed the services of stitchers at

tailoring shop. The proposal business target 50% of the costumers who buy and
make clothes, everything at the identified different material of making clothes in

tailor shop there was no guaranty that all of the actual and potential will purchase

the clothes and Dress, the desire for the design of clothing is important. Having

the right set of skills and experience to achieve your goals is more vital. Being

creative also plays a major role in the tailoring business. Creativity without the

right technical skills and knowledge to transform these skills into a money-

spinner could be wasteful.

Capacity of the Industry

The capacity to provide the needed clothes and dress, tailoring shop

entities helps to promote better quality of making clothes preferred by customers.

The proposed business not only focused on profits also but to help them to give a

suggest or explain to the consumers of tailoring shop.

The major players.

The competitors of the business are collegial business owners of tailor

shop located in side of the market of Poblacion, this proposed business is

imposed the individual stitcher for the sources of their everyday income to their

shop. With services at discounted rates which may be relatively lower than the

proposed making clothes for their consumers.

Key Success factors / industry

As a major players of tailor shop business industry, we need to maintain

the quality our making clothes and dress. The clothes and dress should be sold in

reasonably prices for the costumers and to mate up their satisfaction of their

preferred making clothes.

Quality of Management

Whether you sell a tangible good or a service, if you do not keep up with

the changes in your market place as dictated by your costumers, you cannot

survive being first to the market and staying ahead with the competitions is

always rewarding and maintaining your market share is satisfying. At minimum,

you need to make sure you are keeping up with the demands of your industry

consistently.

Integrity

It has been revealed that as a major aspect of a business success, being honest to

a fault, tell the truth at every turn but to also not hold back information that could

be considered, meet every commitment, treat everyone of your client and a good
 way also show respect for them. On the other hand, dishonesty can undo the

trustworthy image of the establishment.

Affordability

The quality of their making clothes and dress for their customers is

affordable and good services can the customers are satisfying to making clothes

and dress of the stitchers also t keeping affordable price and a good human

relation between the costumers and the owners of tailor shop, lead to the

establishing success.

Government Policies

The prosed business must secure the following legal requirement to put
up a better environment on the business, fire clearance, Certificate of occupancy,
and environment clearance, mayors’ business permit from the office of the
mayor of Poblacion, Buluan, Maguindanao.