Data analysis

1. About our survey (Personal Data)

2. Dùng hay chưa dùng

a. Used
- Gender & Age & Occupation

- Reason why using P/S

 b. Unused
- Gender & Age & Occupation - Tất cả đều trong độ tuổi từ 18 đến 25

The ratio between men and women who do not use toothpaste is equal and are between the
ages of 18 and 25, showing that P/S products are not really popular among young people.
Therefore P/S needs to do a good job of propagating to younger people.
- Reason why not using P/S
+ Why don’t you choose P/S products? ( unsuitable flavor,
unreasonable price, unattractive design, low quality, not good
for sensitive teeth, whitening effect is unclear, other )
+ Which toothpaste are you using? ( colgate, close-up,
sensodyne, aquafresh, crest, other )
+ Why did you choose another brand? ( cheap, effective, get
used to, attractive design, easy to buy, other)
+ If you know about the benefits that P / S toothpaste brings, do
you want to use it? ( yes, no )
 1. 4Ps
a. Product
- Which flavor do you use (activated carbon, green tea, aloe, baking soda, sensitive,
other)
- design
+ How do you feel about the current model of P/S toothpaste?
(1)Strongly disagree (2)Disagree (3)Disagree (4)Agree
(5)Strongly agree ( attractive, diverse, easy to use,
informative )
+ The table below compares P/S toothpaste with other products
on the market.( colgate, close-up, P/S, aquafresh, sensodyne,
crest ). Please indicate your rating on a scale of 1 - 5 (by
numbering in the blank) with the following scale: ( very bad,
bad, normal, good, excellent )
+
b. Price (Fake số liệu) - Quân Nguyễn
c. Promotion
- By what means do you know P/S? (TV/newspaper/advertisement,
social media, friend/family, other )
- If P/S's company organizes a promotion, what kind of promotion do
you want? (more than one option can be selected) (lucky draw,
additional gift, voucher, discount, buy 3 get 1 more )
d. Place (Xem thêm)
-

Phân tích là phân tích trên người đã sử dụng

Nhóm kh sử dụng thì mình chỉ cần thống kê là được