PRICIPLES OF SPEECH WRITING

SPEECH WRITING

*Conducting an audience analysis

*Determining the purpose of the speech

* selecting a topic

*Narrowing down a topic

*Gathering data

AUDIENCE ANALYSIS

*Demography *Psychology

-age range -Values

-male-female ratio -Beliefs

-educatinal background -Attitude

-nationality -Preferences

-economic status -Cutural and racial ideologies

-academic or corporate designation -Needs

*Situation

-time

-venue

-occasion

-size

PURPOSE

-Informative speech

-Entertainment speech

-Persuasive speech
SELECTING A TOPIC

*Selecting a Topic

-choose a topic you’re interested

*Narrowing down a topic

-Making your main idea more specific

*Data gathering

-collecting ideas, information, sources, and references relevant and related to the topic

WRITING PATTERNS

*Chronological

-presents the idea in time order

*Comparison/Contrast

-presents comparison/contrast of two or three points

*Problem –solution

-presents an identified problem, its causes, and recommended solutions

PREPARING AN OUTLINE

*Outline-an hierarchical list that shows the relationship of your ideas

Introduction-Foundation of the speech

-Here, the goal is to get the attention of the audience and present the subject or main idea of
your speech

Body of speech- Provides explanations,examples,or any details that can help you deliver your
purpose and explain the main idea of your speech

Conclusion-Reatates the main idea of the speech.

-Provides a summary, emphasizes the message, and calls for action.

-Aims to leave the audience with a memorable statement.

EDITING/ REVISING

-Involves correcting errors in mechanics, such as grammar,

punctuation,capitalization,unity,coherence,and others.

SIX POWER PRINCIPES FOR SPEECH EDITING

*Edit for Focus

*Edit for Clarity

*Edit for Conclusion

*Edit for Continuity

*Edit for Varity

*Edit for Impact and Beauty

EDIT FOR FOCUS

-Ensure that everything you have written,from introduction to conclusion ,is related to your
central message.

EDIT FOR CLARITY

-Make all ideas in your speech clear by arranging them in logical (e.g.,main idea first then main
idea).

EDIT FOR CONCLUSION

-Keep your speech short, simple,and clear by eliminating unrelated stories and sentences and
by using simple words.

EDIT FOR CONTINUITY

-Keep the flow of your presentation smooth by adding transition words and phrases.

EDIT FOR VARIETY

-Add spice to your speech by shifting tone and style from formal to conversational vice-versa,
moving around the stage,or adding humor.

EDIT FOR THE IMPACT ANDBEAUTY

*Make your speech memorable by using these strategies

-surprise of the audience

-use vivid descriptive images

-write well-crafted and memorable lines

-use figures of speech