CONTENTS

TABLES

I. Introduction…………………………………………………………………………………………………………………….1
II. About the Product……………………………………………………………………………………………………………2

2.1 Product Description………………………………………………………………………………………………………….3

III. Value Proposition………………………………………………………………………………………………………………4

3.1 Value Proposition Mopping……………………………………………………………………………………………….5

3.2 Value Proposition Statement…………………………………………………………………………………………….6

IV. Marketing Aspect………………………………………………………………………………………………………………7

4.1 Generic Strategies………………………………………………………………………………………………………………8

4.2 Marketing Mix Strategies……………………………………………………………………………………………………9

V. Technical Strategies……………………………………………………………………………………………………………10

5.1 Product Development Flow…………………………………………………………………………………………………11

5.2 List Materials………………………………………………………………………………………………………………………12

VI. Financial Aspect……………………………………………………………………………………………………………………13

6.1 Projected Demand Schedule………………………………………………………………………………………………….14

6.2 Projected Sales Schedule……………………………………………………………………………………………………….15

6.3 Projected 1st Year Income Statement………………………………………………………………………………………16

6.4 Projected 3rd Year Income Statement…………………………………………………………………………………….17

VII. Capsule Resume…………………………………………………………………………………………………………………….18