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E-commerce is growing rapidly in Romania: The e-commerce market in Romania has been

growing at a rapid pace in recent years, with more and more consumers choosing to
shop online. According to a report by Ecommerce Europe, the Romanian e-commerce
market grew by 35% in 2020.

Mobile commerce is popular in Romania: In Romania, mobile commerce is becoming


increasingly popular, with more and more consumers using their smartphones to shop
online. A study by GPeC found that in 2020, mobile devices accounted for 72% of all
online transactions in Romania.

Fashion and electronics are popular categories: Fashion and electronics are the
most popular categories for online shoppers in Romania. According to a report by
eMAG, the largest online retailer in Romania, the most popular products sold online
in Romania are smartphones, laptops, and clothing.

Cash on delivery is still a popular payment method: Cash on delivery is still a


popular payment method in Romania, with many consumers preferring to pay for their
online purchases in cash when they receive their order. However, online payment
methods such as credit cards and online banking are becoming more popular.

Marketplaces are popular in Romania: Online marketplaces like eMAG, OLX, and Okazii
are popular in Romania, with many consumers using these platforms to buy and sell
goods online. According to a report by eMAG, the marketplace model accounts for
around 70% of all online sales in Romania.

Logistics and delivery can be challenging: Logistics and delivery can be


challenging in Romania, with infrastructure issues and geographical barriers often
making it difficult to deliver goods to remote areas of the country. However, the
situation is improving, with many logistics companies investing in new technology
and infrastructure to improve delivery times and service levels.

Cross-border e-commerce is growing: Cross-border e-commerce is becoming


increasingly popular in Romania, with many consumers choosing to buy products from
international websites. According to a report by PayU, a payment processing
company, cross-border e-commerce in Romania grew by 71% in 2020.

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