POS DESIGN __ Grill communication

HSK & Design playbook

HUMAN 2022-2023 SQ & COMMUNICATION PLAYBOOK
HSK communication List

SHUNA HE CMF link

VISUAL MERCHANDISING
PROJECT MANAGER
LONDON CITY PROJECT
Wayfinding Link
SQ Camping Showroom
Passion
Design & Visual & Product
> Find the rhythm and regular
pattern. From root to roof
From A to Z.
> User persona/ user behaviour
Mission

Project Improve brand image by

skill > Visual Identity Standardization
> SQ communication > Tone of Voice for communication
> HSK communication > POS Systems and design language
> AW22 POS / SS23 POS > CMF , Consistency for brand image
> POS design language > Showrooms, layout comm,
> Retail design Playbook > Image Segmentation ,
> Camping Showroom > Retail design Playbook
> Fitness Showroom
 Local User Profiles

EXPERIENCE SEGMENTATION
Users FESTIVAL or WEEKENDS TRIPS FAMILY Kids EXPEDITION

Key Market
Festival Fever Staycations Scouts + DofE Treks

Sports
Senario

Autonomy
Product Easy to set up_2 seconds Convenience / Safety
Immersive
focus Fresh & Blackout Inflation 2 seconds Daily backpacking?
Food & Alcohol & Music Comfort of home (Sleeping Solutions) Compactness & Lightness
Sleep & Eat & Relax

User behaviour MAN LOCATION SEASON LOCATION SEASON

WOMAN PARK / RURAL SUMMER MAN + Kids SEASON MAN LOCATION
Campsite / SPRING /
WOMAN SPRING / SUMMER WOMAN RURAL / WILD
RURAL / WILD SUMMER
DURATIO
FRÉQUENCE DURATIO DURATIO
N FRÉQUENCE FRÉQUENCE
10 FOIS / AN N N
< 2H 15 FOIS / AN 30 FOIS / AN
4H 8H
Showroom Mockup
 Layout Structure ACC POS depth: 300
Fixed height
Self Standing depth: 0

Mannequin Technical Pants LONG 3 Products Display Acc (300 depth)

Textile products (shorts/ cropped tank/bags/..) SHOES (swimming accessories)
With shelves, Leggs Mannequin

44 HIKING

41
600 H 600 H
Technical 600 H
600 H
POS
315W 500 D 500 D 300 D
500 D
900 H 900 H

300 D
27 500 D

24 Self standing

21
SEGMENTATION BAR 50 X 1300 mockup

Sport

Symbol
Icon

Detail

Segmentation
Typology

Brand
 for ALL_grid system

modularity
The grid and half-grid based on the
square allow for modularity and
creativity while maintaining consistency
in the compositions.

links files
 POS Design GRID

Use a grid insight 1. Logo

2. Sport
Our system is build using the 3. Model
Decathlon logo as a golden 4. QR code
number.
5. a. Colour options
b. Size range
Use a square grid and put
your design
c. Warranty

1 2 4 5a

3 5b

5c
POS Design Language _ on Grill mockup

ONLY 2 LEVELS
PRODUCT NAME PRODUCT NAME
PRODUCT SUMMARY____2ED VOICE PRODUCT SUMMARY____2ED VOICE

Product
detail

Ke fixture
Full product MAIN IMAGE
In Png
Product
Full product detail

In Png
Key fixture

Product
detail
Product Product Product PRODUCT DETAILS
detail detail detail

Key fixture Key fixture Key fixture Key fixture

Logo+
Sport+Model
+QR code
+More choices /
Warranty

PRODUCT NAME
MEN 100% TAPED SEAMS HIKING

WATERPROOF JACKET
PRODUCT SUMMARY____2ED VOICE
Product Product Product
detail detail detail

Key fixture Key fixture Key fixture

 TG Structure
Fixed height Showroom & Pillar
totems/ walls/lightboxes….

Commercial TG DP #1 DP #2 DP #3
TG background TG background Visuals
standing in front of TG / QG
44
Pillar

41/42

106 H
50 W
180
cm
21/22 A5 Screen
106H
50W

80
90cm
cm
+15cm

90H

Totem: Product Detail

TG & QG Contents Segmentation ONE BRAND

Hero & Promotion products Functional Topics + Emotional Sports Environmental

Commercial TG Discovery Point TG Visuals
QG Visuals

Noisy Calm Noisy / Calm

Structure:
People + Product + Scenario

Mixed Pictures Plain Background . Some with UI pattern Pattern with Sports
No product No people <30% Identity
> 2 pictures
ONE BRAND Image + Logo :
Black or White
Transparency 30%
 Pattern & Graphic

Sports Path Logo Extension

7 types of graphics:
outdoor sports,
water sports,
indoor sports,
running,
wheel sports,
ball sports,
and general (tagline pattern).
Each of Sports has one to two
graphic elements.

Link
Logo Extension _Mockup
Sports Path _Mockup More than 2 pictures to play . Ideally Structure: QG
Sport User + Product + Scenario