MARKETING

S E G M E N T A T I O N,
TARGETING AND
POSITIONING

SE G M E N T A T I O N

Segmentation is the means by

which the type of consumer T Y P E S OF
SE G M E N T A T I O N
that exists is identified,
depending on their interests That is, the needs of
and needs. certain types of
consumers are satisfied.
Niche marketing.
Mass marketing.
TARGETING
Segmented Marketing.
Personalized Marketing.
The orientation depends
on several factors, it is
very important to follow TARGETING
one to several segments,
It is very important to follow
it is very important to
the standard, but making an
focus on a segment
excellent value proposition
whose needs are not
clear if it is going to be
satisfied.
located in a common
segment, since it is going to
have a lot of competition, for
which it is necessary to
POSITIONING
define very well the strengths
and the segment to which
Here the orientation is
implemented so that the will focus.
brand, company or
company can position itself
in the market, which is
carried out through:
Publicity.
Promotion.
Exceptional Efficiency.
Excellent customer service.
Performance and quality.

POSITIONING

In the position:
• Operationally excellent
companies that maintain
excellent competitiveness.
• Companies intimate to the
client, they have and emphasize
the efficiency of customer
service.
• Technologically excellent
companies that allow the
production of advanced
products with excellent
innovation.

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