Unit 2

Concept Summary: The Rapper

The Brief We’ll be making an album cover, for a
gangster rapper. He’s an older
The Audience rapper, who’d like to be seen as an
elder statesman. It samples classic
The Insight soul records. This is a new sound
for the artist. And our audience will
The Idea be fans of rap, gangster rap, and
soul music.
VIsual Reference

Execution
The Brief

The Audience Our audience turns to gangster rap for

vicarious thrills. They want to hear the
rapper talk about doing things they
The Insight can’t or shouldn’t do.

The Idea

VIsual Reference

Execution
The Brief

The Audience

The Insight This album is sonically composed of

soul records which are intrinsically
love songs.
The Idea

VIsual Reference

Execution
The Brief

The Audience

The Insight

The Idea This album is our rapper’s love letter to

criminality.
VIsual Reference

Execution
The Brief

The Audience

The Insight

The Idea

VIsual Reference We pulled references from

blaxploitation films, romance novel
covers, and Tyler Mitchell’s
Execution photography.
The Brief

The Audience

The Insight

The Idea

VIsual Reference

Execution We’ll create a Blaxploitation style

collage with romance novel cover
typography, and Tyler Mitchell style
photography.
Concept Summary: The Rapper
We’ll be making an album cover, for a gangster rapper.
He’s an older rapper, who’d like to be seen as an elder
statesman. It samples classic soul records. This is a new
sound for the artist. And our audience will be fans of
rap, gangster rap, and soul music.

Our audience turns to gangster rap for vicarious thrills.

They want to hear the rapper talk about doing things they
can’t or shouldn’t do. This album is sonically composed of soul
records which are intrinsically love songs.

This album is our rapper’s love letter to criminality.

We’ll create a Blaxploitation style collage with romance novel

cover typography, and Tyler Mitchell style photography.