Waste to

Green
By: Sara, Kartik, Vivaan, Ruhan and Rehaan
 Table of contents
Promotion

01 Our Product
An introduction to Waste To
green
03 and Marketing
Where and how we plan to
market W2G

Relation to SDG Upscaling

02 How W2G helps us in moving
towards a sustainable future
04 How we plan to upscale this
business
01 Our Product
An introduction to Waste to Green
 What is Waste to Green??

Waste to Green or W2G is a service

that consists of
● Supplying bins in the
neighbourhood
● Collection of bins containing
organic waste
● Converting the collected
organic waste to compost
● Selling of compost to retail and
wholesale
 W2G is… It’s benefits are…
Compost is used in small amounts and
is often mixed in with soil or sprinkled
on top. It helps with the following:
● Low cost ● Improves soil quality.
● Sustainable ● Improves soil structure.
● Eco-friendly ● Improves soil PH.
● Natural ● Nourishes the plants.
● Chemical free ● Decreases pests in the soil.
● Helps soil hold more water.
● Decreases chance of diseases

W2G is a substitute for chemical fertilizers and pesticides. These chemical

fertilizers and pesticides only provide short term benefits and can damage
the plant, ruin soil quality and kill millions of microbes in the long run.
 02
Relation to SDGs
How W2G helps us in moving towards a sustainable
future
 Waste to green helps us get closer to accomplishing
two SDG’s…

Sustainable cities and

Life on land (15)
communities (11)
Waste to Green will prevent a Waste to Green will help
large amount of trash from nurture and nourish plants, thus
going to landfills and thus will helping life on land to flourish.
help achieve a sustainable
community.
 Waste distribution
35% Organic
20% Non-
Waste
recyclable Waste
15% Other
5% Glass/ Metal/
recyclable Waste
Rubber and
25% Industrial other Waste
Waste
Distribution of 42 Mt of Waste produced by
India annually

The 35% of Organic waste which is equal to 14.7 Mt (14,700,000,000 kg) of waste
can be used to fertilize our plant and W2G is a small step towards achieving the
goal of a greener and more sustainable world.
Promotion and
Marketing
How and where we plan to market our Waste to Green
03
 Ways we will market our product

Retail Digital B2B

Sunday markets and We will market on social media. We We will also sell W2G to
plant exhibitions are already have an instagram account nurseries as well as other
ideal places to market (@wastetogreen.w2g) and will soon wholesalers.
and promote our expand to other platforms. You can
also email us at
product.
wastetogreen.w2g@gmail.com

Pricing: The product will be sold in a packaging in 1 kg packs or 5 kg packs.

The 1 kg pack will be priced at ₹75 and the 5 kg pack will be ₹340
 Advertisements for W2G
These are the three advertisements our team has created to promote and market
our product
We will also market it in our school since it has 4000+ kids and we will tie up with
ecotopia in order to promote W2G
04 Upscaling
How we plan to upscale our production
 Steps we will take to upscale
production
01 Buying more composting bins

Using different methods of composting for wet and

02
dry organic waste. (wet waste composts faster ~15
days)
Once W2G retains enough
03 Supplying in bulk to farmers away from the city
capital, we will start…

Tying up with waste companies in hopes of taking

04
organic waste off their hands

Our team also plans to create more social media accounts

05
for W2G such as facebook, linkedin and twitter accounts.
THANK YOU
If you have any questions, please email us at wastetogreen.w2g@gmail.com

A picture of our team