Comparative Report

● MARKETING PLAN vs. ACTUAL MARKETING EFFORTS

Based on the information from the Marketing Plan of the business, Tiny Tuts,
it was stated that its strength is it is an old family business and have been
developed or improved by the new proprietor. It was also said that the business
ensures customer satisfaction and is affordable, particularly to students with tight
budgets. As the business got implemented, it demonstrated that the strengths
that were said in the Marketing plan are verifiable. The product is always getting
sold out, and there is no surplus of finished product reported as well. So this
proves that Tiny Tuts played its cards well and operated competently.

For the weaknesses, it was stated in the Marketing Plan of Tiny Tuts that the
business is susceptible to a shortage of raw materials/ingredients and net loss
from previous operations that results in insufficient capitalization for a new
operating period. The shortage of supplies/ingredients was proven to be true. On
the other hand, the business also had a net loss on the date of operation;
January 18, due to the insufficiency of the previous sales to be used as starting
capital for the new operation day.

It was stated in the Marketing Plan of Tiny Tuts that the high number of
students attending F2F classes is an advantage for the business since its place
of operation is inside the CSNHS. It was proven to be correct because the
business actually had lots of customers. And since the business operates from
8am to 12pm, JHS students are the main customers. On the other hand, if the
product has not yet been depleted after the first shift of the operation, the
Marketing Team sells the remaining banana rolls to SHS students during their
recess (5:30pm) for it to be completely sold out, which always happens.

For the threats, it was predicted in the Marketing Plan that the Production
Team might be in a situation where there are no ripe bananas available. And the
exact situation happened one time during operation day. There were not many
ripe bananas available, so only a few numbers of banana rolls were made and
were sold. Therefore, the income that day is much lower than normal. Another
threat stated in the Marketing Plan is the threat of other competitors that sell the
same product but with much better quality. There were none.
● OPERATIONAL PLAN vs. ACTUAL ORGANIZATION & FUNCTIONS

Based on the Operational Plan of Tiny Tuts, the business utilized a

hierarchical organizational structure with the General Manager at the top, HR,
Finance, Marketing, and Production under the GM’s management. Marketing and
Production has two personnel under them as their assistants, whilst Finance has
one, and HR has none. Comparing the organizational structure in the Marketing
Plan to the actual organization, the group changed one thing; they removed the
assistant for the Finance and moved the supposed financing assistant under the
management of the Marketing Manager.

The General Manager of Tiny Tuts is Ms. Lanuzga, she is supposed to be in

charge of overseeing the entire operations of the business while also raising
productivity and departmental profitability. Which she did. On the actual
operation, she selected the people assigned for doing the grocery, she also
maintained budgets for additional expenses, and adhered to the marketing plans.

Mr. Obana was selected to be in the position of Human Resources.

Apparently, HR managers are the go-to person for all employee-related issues.
On the actual implementation, Mr. Obana organized everyone’s schedule and
made sure that all the other managers and their assistants are sticking with their
assigned schedule, as well as their assigned tasks for the operating periods.

According to the Organizational Plan of Tiny Tuts, Financial Managers are

responsible for the financial health of an organization. They create financial
reports, direct investment activities, and develop plans for the long-term financial
goals of their organization.In the actual operation, Mr. Alcantara proved that he is
capable of doing the job of a Financial Manager, as he performed his duties well
and no issues were reported regarding the handling of money and is always
doing financial reports.

For the production team managed by Ms. Cordial, with Mx. Sales, and Ms.
Caceres as her assistants, they made sure that they followed all the safety
protocols while preparing the banana rolls, inspecting the equipment before
cooking, and double-checking for any mistake made while manufacturing the
product.

As reported in the Organizational Plan of Tiny Tuts, a good marketing

 Manager must be extremely enthusiastic about all things marketing-related and
well-versed in the ideas and practices that are pertinent.Ms. Abrera, together with
Mr. Buhay, Ms. Mostaza, and Ms. Alemania always had enthusiasm whenever
they sold banana rolls. With Mr. Buhay’s energetic personality, customers are
always drawn to them whenever they go around the school while selling the
product.

● FINANCIAL PROJECTION vs. ACTUAL FINANCIAL REPORT

-Daily Income Statement (Projection)

 -Actual Financial Report

Tiny Tuts
Daily Income Statement
From January 16 to January 24, 2023

Jan-16 Jan-17 Jan-18 Jan-20 Jan-24 TOTAL

TOTAL SALES 1,045.00 875.00 315.00 1,625.00 1,360.00 5,220.00

Less: Cost of Goods Sold

Purchases of Direct
Materials 307.00 567.00 458.00 429.00 703.00 2,464.00
Less: Ending Inventory of
DM - 308.00 100.00 - 200.00 608.00
Total Cost of Goods Sold 307.00 259.00 358.00 429.00 503.00 1,856.00
Overhead 50.00 50.00 65.00 100.00 145.00 410.00
Total Manufacturing Cost 357.00 309.00 423.00 529.00 648.00 5,338.00
Total Gross Profit 688.00 566.00 - 108.00 1,096.00 712.00 - 118.00
Less: OPERATING
EXPENSES
Transportation 50.00 100.00 20.00 30.00 200.00
Store Supplies 16.00 32.00 32.00 80.00
Total Operating
Expenses 66.00 132.00 - 20.00 62.00 280.00
Net Income Before Tax 622.00 434.00 - 108.00 1,076.00 650.00 - 398.00
Less: Tax (12%) 74.64 52.08 - 12.96 129.12 78.00 - 47.76
NET INCOME AFTER
TAX 547.36 381.92 - 95.04 946.88 572.00 - 350.24

As can be observed from the first financial statement above, the Projected
Income Statement, the proprietor assumed that the start-up cost for the business
is P1,300, COGS amounting to P407, manufacturing cost for P444, and total
gross profit of P856. The assumed total OPEX (utilities, transportation, store
supplies) was P221.51, therefore, getting the net income after tax amounting to
P558.35. These are only the assumptions of the main proprietor (Ms. Lanuzaga)
for her Projected Income Statement.
 On the Actual Financial Report that was gathered from the actual operation of
the business, on January 16, the net income after tax was P547.36, which is not
that far from the assumed net income shown in the Projected Income Statement.
However, the net income in January 17, is way much lower than the previous net
income which is caused by the expensive purchasing of direct materials, and the
high expense on transportation.

On January 18, the net income of the business got worse. The business
suffered a net loss that amounted to -P95.04, that was due to the low start-up
capital that was gotten from the previous operation (January 17), as well as from
the expensive purchases of direct materials.

On January 19, the business had a fluctuated net income of P946.88, which is
the highest net income the business has incurred. This gave the business a
chance to use the net income to re-capitalize and to start another operation for
January 24.

After the last day of operation, the business got a net income of P572 which is
stable and is much better than the previous net income amounts. The total
income collected from all the operating periods will be equally divided into ten
since the business will now stop operating.