Professional Documents
Culture Documents
E - Business Assignment
E - Business Assignment
E-HANDI
Table of Contents
Executive summary.........................................................................................................................1
1. Company Description...............................................................................................................2
3. Marketing Plan.............................................................................................................................6
3.4.2 Benefits............................................................................................................................8
3.7 Positioning/Niche...................................................................................................................8
3.10 Pricing..................................................................................................................................9
4. Operational Plan........................................................................................................................10
4.1 Production............................................................................................................................10
4.3 Location...............................................................................................................................12
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5. Management & Organization....................................................................................................12
6. Financial Plan............................................................................................................................13
7. References..................................................................................................................................15
List of Figures
List of Tables
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iii
Executive summary
“Covid-19” is the word which everyone these days listens to every time and everywhere. Covid-
19 is a pandemic spreading day by day and peoples’ lives are also in a very dangerous situation.
Then unemployment has increased to 5.8% in the third quarter from 5.4% in the second quarter
of 2020. (Cenral Bank, 2020). It shows that people do not have enough money to spend day-to-
day life and have a good mentality because they have stress. Then after conducting primary and
secondary research, it has identified that it is better to create jobs for unemployed people without
going to a workplace, and they need support to do that task. Then it has created an App to
convince this task because it needs a method to collect people, give training, sell products, and
update productions. Then, the Organization name was created as “E- Handi,” and App was also
named “E- Handi.” Throughout this report, it has stated the business plan of this organization.
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6.1. Company Description
Company Mission To create an earnable man by reducing unemployment while contributing to the
Statement country’s economy and increase human mental satisfaction even in any
pandemic situation.
Unemployed people convert into employed
Company
Contribute to the Economy
Philosophy/
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Handicrafts have gained in popularity in recent years as a result of their
socioeconomic and cultural worth. Small-scale industries - including
handicrafts, can play a significant role in developing the economic system of
both developed and developing countries equally (India-Crafts 2018), as cited
in ( Teo, Geat, Ho, Jang, & Li, 2020). Handicrafts in nations like Sri Lanka are
of comparable quality to merchandised goods. Volume is an essential source of
freight revenue for them (Dissanayake, 2018), as cited in ( Teo, Geat, Ho, Jang,
Industry/
& Li, 2020). To enhance the economy, the country is concentrated on
Competitors developing the handicraft industry (Bano, 2016), as cited in ( Teo, Geat, Ho,
Jang, & Li, 2020). This statement shows the growing demand nature of the
handicraft industry with our traditional cultures. Sri Lankan peoples’ culture,
thinking abilities, history can create a competitive tool to compete with
competitors. If this handicraft industry mix with technology, it will succeed.
India is the main competitor, and currently, many people are unemployed
because of this covid-19 pandemic. Finally, it becomes a prosperous future for
the business.
This company will register as a Partnership under the Partnership Act of 1890
in Sri Lanka.
Legal Structure/
Ownership will decide base on the initial capital contribution. 4 partners will
Ownership
equally contribute to the company.
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6.2. Products & Services
Products and It is expected to sell Pottery, Wood, Craving, Brassware, Cutworks, Batik,
Services Handloom textiles, Mat weaving, reed and rush wares, and Wooden masks.
Idea These are created by people who are unemployed because of the Covid-19
pandemic.
Limits and It will happen damages to products which export by the company; then the
Liabilities customer will be dissatisfied. So, the organization should claim to that product.
When deals with the app, customers may think that receive products will not
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be the same as they appeared on the app. Then to overcome this problem, the
organization should include real pictures and sizes of those products in the app.
Production Organizations will sell the products based on how much the customer will
and Delivery value those products. Then it uses a Value-based pricing strategy.
Usually, these Organization products sell differently and create value, creating
innovation with a wide range of creativities. Then should create a high end but
initially should create a competitive price to enter into the market.
Price for a pottery 700
cost (500)
Profit 200
Intellectual We have a license to do this business because we use an app and do export
Property
Special
Permits
Product/ These are creating a competitive advantage for organization sales
Service
Description
Table 2 Product & Service Worksheet
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3. Marketing Plan
The organization’s target market includes Local and Overseas western countries market. Local
market share is realistic to capture. People are going to everyday things by using historical and
cultural things.
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3.3 Threats and Opportunities
Some people are lack technological use it will affect app usage
Based on the information above, what are your immediate goals/next steps?
Provide proper training to employees
Based on the information above, what are your long-term goals/next steps?
Locate branches island wide
Table 4 SWOT Analysis Worksheet
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3.4 Product/Service Features and Benefits
3.4.2 Benefits
Use as an ornament
Give a fresh mentality to users
3.7 Positioning/Niche
Demographic-Low and medium level
Geographic-Local and Western countries
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3.9 Promotional Budget
Target Market
One-Time 50,000
Expenses
Monthly or 50,000
Annual Expenses
3.10 Pricing
Business Name E-Handi
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Customers look at the value of a product. If it will low price other than competitors’ customers will
think the quality of products is not good.
4. Operational Plan
4.1 Production
Pottery, Wood, Craving, Brassware, Cutworks, Batik, Handloom textiles, Mat weaving, and reed
and rush wares and wooden masks are the leading products, and it is labor incentive (Shi &
Wright, 2003)
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Production Process
Company creates an App to connect all the unemployed people and through that
initially needs to register for that business as a preferable person to do handicraft.
Then there are categories on that app prefer to produce. Then people can select
their prefer category.
Then This category has training session videos for new members for the industry.
Then They can watch these videos.
Then after watching videos they can purchase their need equipment and if anyone
difficult to purchase that equipment organization will deliver under a loan facility.
Then people can mix their skills, capacity, and creativity with the products.
After produce products, creators will update their profile on App which includes
number of productions. Then twice a month organization vehicle will arrive to gets
those products closer to producers. Then will gets the payment through bank and it
will reduce virus spreading risk.
Next, Organization will connect with local and overseas customers through App
because Customers can demand products through app. Other than that,
Organization will directly sell to retail shops to local and export to abroad.
4.5 Personnel
If anyone is creative and unemployed due to covid-19, they are invited to do the
production.
Inventory
The raw material will hold on employees, and finished goods will hold in stores until
distribution.
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5.1 Organization Chart
E-Handi
Management
Accountant
Employees
6. Financial Plan
Cost of Sales
Raw material 600,000
Transport 240,000
Total Cost of Sales 840,000
Expenses
Salary expenses 3,000,000
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Outside services 200,000
Repairs and maintenance 20,000
Advertising 50,000
Car, delivery, and travel 500,000
Interest
Depreciation 100,000
Other expenses (specify) 50,000
7. References
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Teo, P.-C., Geat, J. L., Ho, T. C., Jang, Y.-T. J., & Li, A. L. (2020). Analysis on Competitiveness
of the Handicrafts Industry: A Case of Sri Lanka. International Journal of Academic
Reasearch in business and social sciences, 146-163.
Cenral Bank. (2020). Weekly Economic Indicators. Central Bank Sri Lanka.
Hooft, F., & Stegwee, R. (2001). E‐business strategy: how to benefit from a hype. Logistics
Information Management.
Shi, X., & Wright, P. (2003). E-commercializing business operations. Communications of the
ACM.
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