Korean 

business culture
 Norms and values
Norms and values in business are based
on Confucianism
- Collectivism
- Hierarchy and loyalty – top down decisions
Where do you fit in scale or respect?
- Respect for seniority
- Relationship building – network
- Faith in education and hard work
- Stability based on unequal relationships
- Can’t lose face – hard to say no
Norms and values
Norms and values
Norms and values
Communication patterns in Korea
Do’s and don’ts
 What to do - examples

Pay respect by using function

title on business card
 What NOT to do – examples

Don’t write on business cards

Definitely not in red
Tips for success
Tips for success
 Ewa Bulthez 
Investment and Trade Counsellor

FLANDERS INVESTMENT & TRADE SEOUL

23, Itaewon-ro 45-gil, Yongsan-gu, Seoul
T: +82 2 790 2480 F: +82 2 790 2483 E: seoul@fitagency.com