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    Segmentation of A Product

    Uploaded by

    Stacy Michele Soanes
    The document summarizes the segmentation of a haircare brand called Afrolove, which is developed for people with Afro-curly hair textures. It will be located globally and has products suitable for all climates. The brand targets all ages, genders, nationalities, and professions. Its prices are accessible to all socioeconomic classes and the products can be used for both formal and informal lifestyles. In conclusion, Afrolove is meant for people with Afro-curly hair worldwide, regardless of their demographics.

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    Segmentation of A Product

    Uploaded by

    Stacy Michele Soanes
    17 views4 pages
    The document summarizes the segmentation of a haircare brand called Afrolove, which is developed for people with Afro-curly hair textures. It will be located globally and has products suitable for all climates. The brand targets all ages, genders, nationalities, and professions. Its prices are accessible to all socioeconomic classes and the products can be used for both formal and informal lifestyles. In conclusion, Afrolove is meant for people with Afro-curly hair worldwide, regardless of their demographics.

    Original Description:

    como se dividen los mercados , en ingles

    Original Title

    SEGMENTATION OF A PRODUCT

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    The document summarizes the segmentation of a haircare brand called Afrolove, which is developed for people with Afro-curly hair textures. It will be located globally and has products suitable for all climates. The brand targets all ages, genders, nationalities, and professions. Its prices are accessible to all socioeconomic classes and the products can be used for both formal and informal lifestyles. In conclusion, Afrolove is meant for people with Afro-curly hair worldwide, regardless of their demographics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views4 pages

    Segmentation of A Product

    Uploaded by

    Stacy Michele Soanes
    The document summarizes the segmentation of a haircare brand called Afrolove, which is developed for people with Afro-curly hair textures. It will be located globally and has products suitable for all climates. The brand targets all ages, genders, nationalities, and professions. Its prices are accessible to all socioeconomic classes and the products can be used for both formal and informal lifestyles. In conclusion, Afrolove is meant for people with Afro-curly hair worldwide, regardless of their demographics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

    SEGMENTATION OF A PRODUCT

    AFROLOVE
    Brand developed for the care and maintenance of AFRO-CURLY hair.
    • GEOGRAPHICAL SEGMENTATION
     This brand will be located all over the world because we can see that there
    are people with this type of hair texture in all parts of the world.
     They have products suitable for all types of weather, both wet or dry, as well
    as hot or cold.
    • DEMOGRAPHIC SEGMENTATION
     It is made for all ages, from the smallest house to the elderly.
     It is made for both the male and female gender.
     It is made for anyone with an Afro-curly texture in the world, of any nationality,
    profession.
     Their prices are accessible to all.
    • PSYCHOGRAPHIC SEGMENTATION
     It is suitable for all lifestyles, both formal (people who work in the office) and
    informal (lifestyle outside of work or leisure), regardless of traits or social class.
    In conclusion, this brand is made for people from any part of the world with an
    Afro-curly texture, regardless of age, religion, or social status, with its different
    prices, suitable for different social classes.
    They have various products such as:

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