Grade

11
NOT

Media and Information

Literacy
Quarter 4 - Module 1:
Week 1 to 2
The Power of Media and Information
and
Current and Future Trends in
Media and Information
 What I Need to Know
Great day to you dear learner! In this module you will learn the different codes, conventions,
and the language used in media to disseminate information.
Knowledge of these will help you to understand better the messages given to you and at the
same time will equip you to convey your message in different ways to achieve your desired outcome.
After going through this module, you are expected to:
1. realizes opportunities and challenges in media and information (MIL11/12MIS-IIIe-24)
2. researches and cites recent examples of the power of media and information to affect change
(MIL11/12LESI-IIIg25);
3. evaluates current trends in media and information and how it will affect/how they affect
individuals and the society as a whole (MIL11/12LESI-IIIg26);
4. predicts future media innovation (MIL11/12LESI-IIIg27);
5. synthesizes the overall knowledge about media and information with skills for producing a
prototype of whatthe learners think is a future media innovation (MIL11/12LESI-IIIg28);
To help you master the competency mentioned above, you will undergo:
Lesson 1: The Power of Media and Information
Lesson 2: Current and Future Trends in Media and Information

LESSON The Power of Media and

1 Information
“Content is fire. Social media is gasoline.” - Jay Baer

The analogy was well thought of. Social media is not like any ordinary fuel. It is an efficient
energy source that gets your engine running nicely and optimizes its power. Just think about
us, the social media savvies, as cars loaded with high octane fuel. Surely, we would be going
places at top speed, wouldn’t we?

Because of the internet, never has information been as accessible as ever, and it is not just us
receiving info; it is also us enabled to spread info like wildfire. So how does this go? Let’s
explore.

What’s In
Activity 1: You Got the Power: Write your answer in your booklet.
Over the centuries, media and information has empowered people to improve themselves
and create an impact for their societies. With the advancement of technology, we have
practically become “super humans” in the light of media and information. So what are these
special powers that we get through media? Consider the drawings below as your visual
representation of “Super MIL”. List down the power that he/she possesses. Take note, we are
not talking fiction here, so make sure that the powers you list are rooted to reality.

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 What’s New

Activity 2: What’s on the wall? You may answer this in your FB Page or in your booklet.

We are used to seeing graffiti on practically any

open surface we can think of – from walls to
classroom desks. We may not be able to pinpoint
the culprit of these unwanted art forms, but we may
detect which group or gang can be held responsible.
In your opinion, why do some people draw on
walls? What could be their motivation in doing so,
and most importantly, what is the impact of these
graffiti to the viewing public? Is this an exercise of
our “freedom of expression” or are these done just
for art’s sake? Please share your opinion regarding
this.
"Graffiti on a wall" by Welsh Icons (Dom) is licensed under CC BY-NC 2.0

What Is It

Citizen Journalism
When I was a kid, I used to wonder why there were angry
scribbles on any vacant wall in town, as well as posters that
promoted not products but ideologies and demands, like
salary increase, rights for the laborers, and the like. I asked
myself why people resorted to such public rants instead of
formal dialogues with the authorities, and I wondered if
other people could find meaning from these unwanted
posts. Later on, I realized that the wall can be a very
essential canvass for expression, because anything that can
be placed there can stay a long time, and in case someone
else cleans it up, the “communicators” can still find ways to
write them back. The walls as a medium give a sense of
power to express what cannot be communicated through
other means. "Citizen Journalism" by Nick Gulotta is licensed
under CC BY 2.0

I fully realized the sense of empowerment through media in another incident that happened
back in 1998. During that year’s national elections, I volunteered in a Parish Pastoral
Council for Responsible Voting (PPCRV), a group that aimed to guard the smooth running
of the elections. Since I was the photographer in our college’s school newspaper, I was asked
to bring my camera in the voting precinct where I would be assigned. On the election day, I
was tipped to go to the entrance of the voting precinct to shoot. There, I found a local
candidate, casually shaking the hands of people as they enter the venue. Such act is a form
of campaign, and it is forbidden to do such on election day. The very sight of me shooting
was enough for the local candidate to leave the sight instantly. At that time, I felt I was
holding a very frightening gadget, like the Infinity Gauntlet, and that I had a superpower
that could change the course of destiny. I felt empowered.

This sense of empowerment is much more heightened these days with social media that
is capable of making a local news a viral sensation. This is citizen journalism.

➢ Mare, Keith, Marimbe and Mukundu (2018) gathered various

definitions of citizen journalism. These are:

• The gathering and reporting of news by people who are not trained as professional
journalists (Hermans, Vergeer and D'Haenens, 2009.)
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• The act in which a citizen, or group of citizens play an active role in the process of collecting,
reporting, analyzing and disseminating news and information with the intention of providing
independent, reliable, accurate, wide-ranging and relevant information that is required for
democracy and development (Bowman and Willis, 2003)
• An alternative and activist form of news gathering and reporting that functions outside
mainstream media institutions, often as a response to shortcomings in the professional
journalistic field, which uses similar journalistic practices but is driven by different objectives
and ideals and relies on alternative sources of legitimacy than traditional or mainstream
journalism (Lievrouw, 2013).

• The instance when the people, otherwise known as the audience, employ the press tools
they have in their possession to inform one another. (Rosen, 2008)

To simplify matters, citizen journalism empowers anybody through modern technology and
connectivity to create, enhance or verify media on their own or with others. Do you still recall the
“watchdog” role of media in a democratic society? This is a clear-cut example of the fulfillment of
that role.

Read this report on how citizen journalism addressed issues in a local community during
the pandemic. Since the story happened in India, you may reflect whether the same scenario
is happening in the Philippines.

IMPACT-DRIVEN JOURNALISM DURING THE PANDEMIC

By Devansh Mehta Apr 29, 2020

The people of Hardauli village in Madhya Pradesh, India, were frightened. On March 30, one
week after the Indian government announced a three-week nationwide lockdown, six families
returned from the city of Pune, a COVID-19 hotspot. Some migrants were coughing, and
despite government orders that returning migrants exhibiting symptoms should be tested,
the returnees refused to go to health authorities.

Frightened and with nowhere else to turn, a citizen journalist from the village reported this
incident on a toll-free number operated by CGNet Swara, a journalism outlet working to
amplify the voices of tribal and rural citizens in central India, many of whom cannot read or
write. Health authorities soon paid a visit to the migrants, and their COVID-19 tests came
back negative. The same citizen journalist reported that the fear in the village had been lifted.
At CGNet Swara, our focus is on bringing tangible change to our community. We do so by
using a citizen journalism model where anyone with a basic non-smartphone can call a toll-
free number and press one to report a story and two to hear the stories reported by others.
Every day about 80 callers report stories, and 500 callers listen to the fact-checked and
verified stories. About half the stories reported are cultural songs and other folklore that our
rural, indigenous communities wish to share, while the other half are problems they are
experiencing for which they need assistance.
One of our volunteers in Raipur, Snehil Saraf, discovered a case of 90 migrant laborers that
were unable to return to their village, and whose employer was not giving them enough food
during the lockdown. The migrants reported this story on CGNet Swara, and Saraf
immediately tweeted to the government authorities.
The district collector paid a visit, and ensured that the owner would provide the migrant
laborers enough food for the duration of the lockdown.
In the last month, there have been over 90 stories reported by citizen journalists seeking a
solution to a predicament they are facing. By working with the government and well-meaning
volunteers, about 60% of these concerns have resulted in impact reports.

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The pandemic has laid bare the weakness of the metrics prioritized by media organizations.
Despite rising page views and user engagement, media revenue is in a freefall, with layoffs and
pay cuts at almost all major media outlets. With traditional metrics failing, it is an opportune
time to consider metrics for a new journalism model, one that prioritizes impact in the
communities they claim to serve.

What’s More
The Online Selling Phenomenon

Aside from citizen journalism, there are other instances by which people are empowered by
media, one of which has become so obvious these days because of the pandemic. With normal
trade affected by the months of lockdown, many people can manage business through the basic
yet powerful online platform. I believe that you are very much aware of how online selling
flourishes these days. Lazada and Shopee have become the virtual malls for people who want
easy access to products without leaving their homes. Food can be served conveniently through
Grab Food and Food Panda. But more than these, small scale enterprise flourished through
online selling via FaceBook Live and deliveries through “pasabuy.” For many Filipinos whose
jobs or businesses were affected by the lockdown, these became means of earn a living in the
new normal.

Read this online article that further explains how online selling thrives in the time of pandemic

HOW ONLINE SELLING IS THRIVING IN THE NEW NORMAL

June 15, 2020 | 1:44 pm: By Hannah Mallorca, Features Writer, The Philippine STAR
The growth of many e-commerce platforms is the effect of transition from traditional shopping
channels to online platforms during quarantine
The coronavirus disease 2019 (COVID-19) pandemic has caused the rise and fall of several
industries worldwide. Even though e-commerce platforms have long been on the rise, the process
was fast-tracked when quarantine guidelines were put into place.
With the absence of traditional shopping channels, customers have flocked to e- commerce
platforms to secure purchases and transactions. Many stores and restaurants have also
transitioned online to serve their target market.

To discuss the current state of online selling in the new normal, The Philippine STAR’s Career
Guide shared insights on the progress of e-commerce platforms and other online means during
this time.

Transitioning from traditional shopping methods to online

The pandemic has caused many businesses to transition to online to cater to its customers.
Many restaurants have also moved towards delivery services to serve their target market.

According to Ms. Mesina, proper research and development are needed to ensure the quality of
Cantina’s products even in the new normal.

“At the moment, what we’re trying to do, instead of dispensing or distributing the product, we
had to come up with product lines that can be experienced by the customers in the comfort of
their homes, that’s why we really value the support and the service of third-party suppliers
when it comes to delivery,” she shared.
Ms. Mesina also noted that the quarantine is an opportunity for many businesses to understand
how to navigate into e-commerce and to incorporate online payments.

“You need to make sure that you’re able to deliver what you’re promising to your online market
and that the product is available from you. It’s also not just being available, the products must
be consistent and of very good quality kasi ‘yun ‘yung magiging labanan when it comes to online
selling,” she added.
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“People will always buy if maganda ‘yung feedback na makikita nila. What we’ve noticed din
karamihan ng returning customers namin are referrals so very important ‘yung feedback na
nakikita nila online,” he said.
“The principle behind online selling is still intact and similar to traditional selling wherever you
go. It’s still just a channel,” he added.
Online selling platforms have witnessed significant growth in customer behavior during the
pandemic. With this, it’s up to business sectors to improve its services to ensure loyalty among
its target market.

What I Have Learned

Activity 3: Do this in your
FB page those who internet
connection, those who
cannot do this in your
booklet.
Let us set into Philippine
context the power of citizen
journalism. Gather two (2)
different news items posted
by Filipino citizen journalists
from social media platforms
that went viral and were
broadcast in any of the major
Philippine networks. If
possible, include a
screenshot as an evidence.
Follow this format:

What Can I Do
Tourism.com
Another field that benefits from
the empowerment through soc ial
media is tourism. Perhaps you
would agree that oftentimes, your
choice of a travel destination
highly depends on the posts that
you see in social media, and the
more “Instagrammable” or
photogenic the place is, the more
you would be enticed to go there.

ACTIVITY 4: Where do you

consider as your hometown?
Promote your hometown as a
tourist attraction. Use the best
picture you can access (either
from your personal collection or
from other online sources) and
explain why this deserves to be
visited. Here is a sample
format.
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 LESSON Current and Future Trends in
2 Media and Information
Every time we browse the internet for leisure, we would most likely look into one
common item: trend. For sure, getting updated is the first thing we will care to do as
global citizens of the world wide web, because in this age where information can be
accessed in just a tap of a finger, we will never want to be left behind.

What is trending right now as I write these words may not be the trend anymore
tomorrow. And so, more than just settling on what is “in” today, we always try to look
beyond and imagine what the future will hold. We better get back to learning; the
future may be just a click away.

What’s In
ACTIVITY 1: If you have access to YouTube currently, visit the link below
and watch the video “Watch your Day in 2020”.
https://www.youtube.com/watch?v=zJUQENC-SVQ

Here are the answer guide questions:

1. According to the video, what information will you be able to see in
the bathroom mirror?
2. What will be the features of the appliances in the kitchen and bedroom?
3. Do you think these features can make the world better, as the video states?
4. This video was uploaded five years ago. Do you think that these
predictions about technology back in 2015 were realized today?

If you do not have

access to internet,
look at this picture
created in the 1900s
and answer the
questions on its left.

What’s New

➢ The 10 New Paradigms of Communication in the Digital Age: Copy this in your booklet.
We began our discussion of MIL with a look into the models of communication. I hope you
can still recall the concepts they represented. However, these are traditional models that
were conceptualized in the 20 th century. Now that we are in the Digital Age (which some
experts consider as the Connected Age as you will learn later), our outlook on
communication changes too. Orihuela (2017) proposes 10 new paradigms or concepts
that characterize communication now:
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 ➢ PARADIGM 1: FROM AUDIENCE TO USER

The communication process in the actual scenario is user centered: users have the
control to choose, to decide, to search, to define and configure, to subscribe or
unsubscribe, to comment and, most important: to write, talk and film.

➢ PARADIGM 2. FROM MEDIA TO CONTENT

The media convergence has reset media identity. Media brand image becomes one of
the most valuable activities of media companies: a source of credibility and prestige
for digital content.
➢ PARADIGM 3. FROM MONOMEDIA TO MULTIMEDIA
The multimedia identity of the actual environment allows all media industries to
converge online and traditional media (press, broadcast, movies). Online media are
multimedia, and multimedia is a new language.
➢ PARADIGM 4. FROM PERIODICITY TO REAL-TIME
Sharing news and opinions with the ability to interact in real-time are the seed of
cybercommunities. However, opportunities for reflection diminishes when information
comes and goes as quick as time, but today’s fast-paced information promotes
dynamism and new conversational styles.
➢ PARADIGM 5. FROM SCARCITY TO ABUNDANCE
Space for the print media and time for broadcast media ceased to be the limit to
content and now the time of the user is the new scarce resource. The overflow of
information calls for new skills and tools to manage data, news, and opinions.
➢ PARADIGM 6. FROM EDITOR-MEDIATED TO NON-MEDIATED
Worldwide publishing without editors, but with a close peer review daily process and
in most cases open to comments from readers is the nature of social web publishing.
Hence, the agenda of relevant current affairs goes beyond the established media land
and now is share with a wide variety of new sources, most of them not media.
➢ PARADIGM 7. FROM DISTRIBUTION TO ACCESS
The access paradigm is complementary with the user center paradigm and both explain
the strong interactive nature of the new environment. Access means to seek, search,
navigate, surf, decide, an active attitude, a will to connect and communicate, the
contrary of the passive reception of media content.
➢ PARADIGM 8. FROM ONE WAY TO INTERACTIVITY

This has three levels:

First level: the possibility for the user to choose the format of information display
(browser and navigation interface configuration).
Second level: the possibility for the user to produce input for a system. This
contribution could be co-authoring, writing comments, answering pools and tests,
posting news, and so on.
Third level: the possibility for the user to communicate with other users of the system
in real or delay time.
➢ PARADIGM 9. FROM LINEAR TO HYPERTEXT
Hypertext becomes the grammar of the digital world. The pathways of the info-spaces
are built on links. Creating and activating links online could be the new name of
alphabetization. Reading and writing by linking, this is, exploring and creating
hypertextual environments daily is the most strategic skill digital natives are
achieving. 7
 ➢ PARADIGM 10. FROM DATA TO KNOWLEDGE
The extraordinary amount of data these days bring back the role of media as social
managers of knowledge. Today, the strategic mission of media is the information about
the information: information intelligence, interpretation, filtering and searching
combined with the challenge of new interactive multimedia narratives and delivered
by a wide range of channels.

Keep in mind these 10 paradigms as we go over this lesson as well as the succeeding ones.

What Is It

Trends in Digital Technology

Many of the technological advances we are seeing today will shape our daily lives in the
future – the way we relax, interact, communicate and conduct business. From virtual
worlds, avatar emotions, artificial intelligence, computer generated storytelling and
narrative, interactive 360 holographic images, mixed reality, stress disorder virtual
therapies and so much more. ICT will continue to advance, empower and transform every
aspect of our life. Here are some of these emerging technologies and trends.

Haptics Technology
Is a feedback technology (using computer
applications) that takes advantage of the
user’s sense of touch by applying force,
vibrations and/or motions to the User.
Simple haptics is used in game
controllers, joysticks and steering wheels
and is becoming more common in
Smartphones. Haptics is gaining
widespread acceptance as a key part of
virtual reality systems (i.e. computer
simulated environments)
- adding the sense of touch to
previously visual only solutions. It is also "Haptic and luminous screen 2" by jeanbaptisteparis is licensed
used in virtual arts, such as under CC BY-SA 2.0

sound synthesis, graphic design and animation. There are many possibilities for
Haptics to be applied to gaming, movies, manufacturing, medical, and other
industries. Imagine your doctor operating on your local hospital from his computer in
Australia.

Contextual awareness
By combining ‘hard sensor’ information such as where you are and the conditions
around you, combined with ‘soft sensors’ such as your calendar, your social network
and past preferences - future devices will constantly learn about who you are and how
you live, work and play. As your devices learn about your life, they can begin to
anticipate your needs. Imagine your PC advising you to leave home 15 minutes early
or take a different route to avoid a traffic jam on your way to work. Consider a “context
aware” remote control that instantly determines who is holding it and automatically
selects the Smart TV preferences for that person.

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Voice and tone recognition
Not only can voice and tone recognition be used to confirm a person’s identity but tone
recognition can be used to detect a person’s health or emotional state. This technology
will open new opportunities in security and healthcare – with mobile applications.

Intelligent routing to devices

This future technology will be useful to, for example, local councils. While on the move,
staff will be able to provide the precise description and location of a street- based issue
using Smartphones and mobile devices that can take photos and have GPS (global
positioning system) support. Intelligent routing will then alert the responsible team to
action.

Eye tracking technology

Eye tracking technology measures eye
positions and movements which are
analyzed through computer applications.
Future laptops, smartphones and tablets
could contain thousands of tiny imaging
sensors built into the display screen. Eye
tracking technology could have many
possible applications, including:
• Law enforcement – lie detection
• Airport security – identifying
suspicious behavior, e.g. to catch
terrorists before they strike
• Retail – recording, monitoring and
analyzing consumer behavior to "Google Glass" by jurvetson is licensed under CC BY 2.0
‘tailor’ marketing to individuals
• Safety-alerting and awakening a drowsy or distracted driver would save many
lives
• Health care – assisting people with disabilities or paralysis to communicate
(laptop) and improve mobility (electric wheelchair)
• Human-computer interaction – using screen icons and a blink here or a gaze
there. Say goodbye to the mouse and keyboard.

Internet glasses
Technology that can display images directly onto our retinas while not blocking our
sight is being developed. This technology can be used in eyeglasses and have uses
ranging from e-Gaming to military defense. In the next 10-20 years experts predict that
Internet glasses will replace Smartphones. Imagine these viewing experiences:
• Seeing building schematics and locations of others (especially useful for
security or fire fighters)
• Giving a speech while information is streamed to your eyeglasses in real time
• Receiving turn by turn directions as you walk toward your destination
• Viewing virtual recipes while cooking without losing your rhythm
• Walking down the street, seeing one of your friends show up "on screen"
2 blocks and 1 cafe away

Wearable Technology
Wearable technologies today are smart watches. These watches are worn as a typical
wristwatch but do more than just tell time. Modern smart watches perform the same
functions as smartphones.
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 - Smart watches as a wearable are developed for convenience, but its inability to
function as an independent gadget puts it at a distinct disadvantage.

- Another example is a Fitness

tracker. It is derived from smart
watches in form and physical
design but serves health
applications. Fitness trackers
aim to promote health and
wellness among its enthusiasts,
unfortunately, issues in their
accuracy have been raised in
several reviews.

- Virtual Reality (VR) wearable

technology is gradually growing
in popularity among enthusiasts. "Wearable Technology" by ForbesOste is licensed under CC BY-NC-ND 2.0

- Wearable technology takes users to computer generated worlds and let them
experience it as if they were actually there. However, concerns were raised about
VR technology’s potential to cause a total disconnection from the physical world.

What’s More

➢ The Massive Open Online Course and its implications

• The media and information are in a constant change, and its development is a
continuous process. This development is highly dependent on how connected
entities are. In fact, while some books would refer to this age as the Age of
Information, others would fittingly call this time as the “Connected Age.” Oblinger
(2013) provides explanation to the current ways of the world:
• The change started with the network. Moving digital information instantly from one
place to another has reshaped delivery systems, business models, and economics
and has led to the globalization of almost every industry.

• However, this "network effect" is about more than the dissemination of information.
It is about connections. We are no longer in the information age—we are in the
connected age. Everyone and everything is interconnected. Anyone who can access
the web can participate. The connections magnify the reach and value of not just
information but also our relationships, creating opportunities for learning, working,
and collaborating on an unprecedented scale.
• Keep in mind the concept of the spider’s web. A web cannot hang on its own with
just a single strand. For it to spread out, each of its strand must be interconnected,
and a spider’s power to capture its prey depends on how wide its web spreads and
how many connections it has.
• With that said the next matter to be considered is on how we as citizens of this age
keep ourselves connected to the worldwide network. It cannot be argued that getting
updated as often as possible is the key to our connectedness. Hence, the educating
aspect of the connected age becomes a prime concern, and with this, MOOC comes
in the frontline.
➢ The Massive Open Online Course (MOOC) is defined as a model for delivering
learning content online to any person who wants to take a course, with no
limit on attendance. It can be characterized by the following:
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• A revolutionary approach to education that moves away from the physical to the virtual

1. A kind of learning that happens online, breaking the norm of traditional

schools or universities for higher education.
2. Utilizes information technologies like analytics to help instructors gauge
their student’s learning.
3. Emphasis on connectedness.

➢ The Implications

1. By taking learning into virtual space, attendance is no longer a determining factor

in one’s education. This makes MOOC learning a popular alternative for those
whose life situations make them unable to attend regular schools

2. Managing MOOC is relatively cheaper than running educational institutions. By

taking out the experiences of Universities – which are passed down to students in
exorbitant fees- MOOC addresses the high cost of education.

3. Analytic provides information about the learning process of students. Through the
use of data collected through analytics, MOOC provides a means to improve
learning.

4. Since it focuses on connectedness as part of the learning process, MOOC allows

education to take place on a global scale, connecting learners and instructors all
over the world to one another to maximize education.

What I Have Learned

Have you watched the film WALL- E?

It is a creative look into the future, and a
terrible interpretation of what could happen
to the world due to pollution and to mankind
if they would continue sitting in front of
computer monitors. We do not want these to
happen, do we? In the movie WALL-E is a
robot designed to compact trash and clean
"WALL•E" by Rob Boudon is licensed under CC BY-NC-SA 2.0
up the highly polluted earth. He is efficient,
cute, and alone, yet he manages to find proof of new life on earth to signal the human
beings’ return to the planet after centuries of exile in space.

ACTIVITY 2: Now, it is time for you to design your own robot, but not the type that
kills alien monsters with a laser sword. This time, its primary function is to safeguard
media and information and promote MOOC. There are already robot designs that
showcase the functions indicated above. (I have seen an actual design that is used
to teach English as a Foreign Language via distance mode.) You may Google about
them as a reference to your personal design. Let’s give it a name: M.I.L.Droid, the
Media and Information Literate Android. You may design online using apps or you may
do it manually using materials available at home.
You are given the freedom to decide how M.I.L. Droid would look, but make sure that
you are able to enumerate and explain at least five functions relevant in promoting MIL
and MOOC. Enjoy designing!

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 What Can I Do
ACTIVITY 3: Then, Now, and Beyond. Copy the table below and answer in
your booklet. It would help if you have an elder answering this with you.
Choose a current media and information technology you currently own or
patronize and create a review about it. Then, ask an elder (parents, aunts or
uncles, grandparents) for their opinion of a similar yet earlier version of the
technology you used for your own review. Lastly, think of how this technology will
develop 10 years from now. You may follow this format in your discussion.
THEN NOW BEYOND
(Describe how the technology (Identify the technology (Write your predictions
presented in the middle column you will review and about how the technology
was according to your elder source. briefly describe its described in the middle
Indicate also the decade when the features) column would be 10 years
technology was used.) from now. Remember to
1-5 1-5 include new features.)
1-5

Grade 11 – MEDIA & INFORMATION LITERACY

Quarter 4 - Summative Assessment
for Module 1 Lesson 1 and 2
S.Y. 2020-2021

Name: _________________________________ Grade & Section: _________________ Date: ____________ Score: ______
Use this Test Paper as your answer sheet. WRITE YOUR ANSWERS HERE.

Test I. TRUE OR FALSE: Write T if the statement is true; otherwise, write F if the statement is false.
_________ 1. A citizen journalist must be equipped with high-end cameras to tell the news.
_________ 2. Online selling started during the pandemic.
_________ 3. People become effective agents in promoting tourism through social media.
_________ 4. E-commerce refers to products being sold through the internet.
_________ 5. Citizen journalism involves the gathering and reporting of news who are trained professional journalists
Test II. Multiple Choice: Read each statement carefully. Circle the letter of the correct answer from the given choices.
6. Which of the following is NOT an example of modern wearable technology?
A. Smart Watches B. Smartphones C. Fitness Trackers D. Headsets
7. Technology that takes advantage of the user’s sense of touch using computer applications
A. Contextual awareness B. VR Technology C, Haptics D. Wearable Technology
8. It refers to the model for delivering content online to any person who wants to take a course with no limit attendance
A. Education Model B. Model of Online Learning C. Massive Open Online Course D. Electronic Learning Model
9. A technology that provides a big picture of learning outcomes through available data such as test results.
A. Analytics B. Online exams C. Learning trackers D. All of the above
10. Refers to a type of learning that happens anytime, anywhere and with anyone.
A. Global Learning B. . Ubiquitous Learning C. Online Learning d. Virtual Learning
Test III. Application:
REMINDER: 2ND SEM QUARTER 2 MODULE:
A popular quote from the movie “The Spiderman”:
• Module 1 is intended for 2 weeks May 27 – June 10.
“With Great Powers, Comes With Great Responsibilty” Put this in the • Accomplish Lesson 1 on the 1st Week May 27–June 3.
context of the Power of Media. List down 3 Ways which you can • Proceed to Lesson 2 on the 2nd Week June 3-10.
exercise your power responsibly as a Media & Information Literate Student: • Answer your Summative Test attached. Write your
1. name and section.
2 • Please return this with your answered Summative
3. Test on June 3, 2021. Thank You! Stay Safe!
4. ~ Maam Rain~
5. 12
 POINTS TO REMEMBER

Benefits of Media and Information Literacy

1. It teaches you how to verify the information and acknowledge others’ perspectives.
2. It encourages audiences to think critically.
3. It promotes responsible information sharing and dissemination.
4. It helps you identify and understand the media’s role in our culture.
5. It teaches you to think and decide objectively, factually, and reasonably.
6. It encourages you to participate in public affairs as a citizen actively.
7. It teaches you to create your own content responsibly
8. It makes you better appreciate media products

Impact of Media and Information Literacy to Society

 What I Know
Activity 1: True or False. Determine whether the statements are true or
false.
Write your answer in your booklet.

_____ 1. There has been a huge rise in creativity among the public since the advent of
social media.
_____ 2. E-mail is the most popular online communication technology.
_____ 3. There is growing evidence that heavy multitaskers—people who have
multiple
screens open at once and who are heavy users of social media—show
less ability
to concentrate and remember things than light multitaskers.
______4. The tools and technologies that are available to journalists today have
changed
the basic principles of journalism.
______ 5. All news outlets need trained journalists with high standards.
______ 6. Technology makes it more difficult to keep up with news today than in
the past
 because it is difficult to keep up with all the information.
______ 7. People usually stick to only one trusted news source to get all of
their news.
______ 8. Consumers turn to digital or printed newspapers more than any other
news
source for most news.
______9. An American Press Institute study found that tech-savvy people use
traditional
media far less than anyone else.
______ 10. The best storytellers are those who give audiences a unique
experience.

8
Assessment: (Post-Test)
Multiple Choice. Circle the letter of the best answer from the given choices.

5. People who are getting involved in their communities and democracy at all
levels from local to national and global are called ____________?
A. Activists B. Reformists C. Active Citizens D.
Philanthropist

6. Which of the following statements is NOT exhibited by an information

literate individual?
7. Sharing unverified news on Facebook.
8. Cross checking on facts before sharing articles online.
9. Asking for permission from the original owner of a post before sharing it.
10. Giving the owner of a material the credit when sharing a post.

11. The ability to access, analyze, and respond to a range of media is known
as”Media Literacy.”
A. False B. True C. Maybe D. Neither

12. Literacy is the ability to read and write.

A. False B. True C. Maybe D. Neither

13. It is the method or tool in which information can be exchanged and

communication can be facilitated.
A. Gadgets B. Modem C. Media D. Technology
 9
Answer Keys

5. B 5. C
4. C 4. B
3. A 3. B
2. B 2. A
1. C 1. C
PRE-TEST: WHAT I KNOW ASSESSMENT

ACTIVITY ANSWER
Student must mention translating the language into vernacular, and
1
larger texts.
2 Answers are varied; however, all boxes must be filled.
3 All four examples are FAKE.
4 1. TL 2.TL 3. IL 4. ML

LEARNING ACTIVITY SHEETS

LAS 5: Media and Information Literacy for Social Engagement

1. Who created the poster?
▪ Department of Health, Philippines
2. Was it attractive? What makes is attractive/not attractive?
▪ The student must mention about color, layout, graphics, the language used, font size, etc.
3. Is the language used helpful? Why?
▪ The student must recommend that it be written in the vernacular.
4. What is the message of the poster?
▪ Safety measures in preventing COVID -19 infection while working continues.
5. Did the poster persuade you to follow the instructions? Why?
▪ The student must explain the reasons why s/he will follow the instructions in the poster or
not.

LAS 6: Differences among and between Media Literacy, Information Literacy, and
Technology
Literacy

MEDIA LIT. INFO LIT. TECH. LIT.

▪ Can communicate ▪ Can communicate in
in variety of formats ▪ Can communicate in variety of formats
▪ Can relay data to variety of formats ▪ Can relay data to
different people in ▪ Can relay data to different people in
different places in a different people in different places in a
short span of time different places in a short span of time
SIMILARITIES ▪ Can reproduce data short span of time ▪ Can reproduce data
information ▪ Technology is used information
▪ Technology is used ▪ Analyze and evaluate ▪ Technology is used
▪ Analyze and media and information ▪ Analyze and evaluate
evaluate media and media and information
information

▪ Uses digital texts,

▪ Aware of how media
tools and technologies
constructs
for inquiry learning ▪ Dependent available
DIFFERENCES representations of
▪ Gains competence technology
ideas, events and
and confidence with
people in ways that
digital technologies by
 impact democratic practicing and self-
processes learning
▪ Understand media
systems and the
political economy of
the media
Note: the student can add statements not included here.

10
References

Book

Zarate, Maria Jovita E. Media and Information Literacy. 2016. Manila,

Philippines
Rex Bookstore

Websites

“How to Spot Fake News.” International Federation of Library Associations

and Institution (IFLA). https://www.ifla.org/publications/node/11174

“Media, Information, Technology Literacy.” Group 2 Stem 5. Published on

August
13, 2016. YouTube video, 02:35,
(https://youtube.com/watch?v=xT115YsY4Aw)

“Mga Hakbang sa Tamang Pagsuot ng Medical/Surgical Mask.” Super Care

Pharmacy.2020https://www.findhealthclinics.com/PH/Para%C3%B1
aque/240
653172736004/Super-Care-Pharmacy

“Poepsel, Mark. Media, Society, Culture, and You. Southern Illinois University
Edwardsville, 2018. https://press.rebus.community/mscy/

Staff Report. “Busted: Top fake news in the Philippines this week.” The
Filipino
Times. March 9, 2018.https://filipinotimes.net/editors-
pick/2018/03/09/true- queen-elizabeth-ii-calls-pres-duterte-brave-
man/

Travers, Mark. “Facebook Spreads Fake News Faster Than Any Other Social
Website, According to New Research.” Forbes. March 21,
2020.https://www.forbes.com/search/?q=Facebook%220spreads%20
fake%20news#6d13299d279f

UNESCO IITE. Educating for the Media ad the Digital Age. Austria. 1999.
http://www.unesco.org/new/en/communnicatioin-and
information/mediadevelopment/media-literacy/mil-as-composite-
concept/

“United Media Information Literacy for Teachers.” United Nations Alliance of

Civilizations (UNAOC)—United Nations Educational, Scientific and
Cultural
Organization (UNESCO). 2020. http://unesco.mil-for
teachers.unesco.org/modules/module-1/unit-1/http://unesco.mil-
for-teachers.unesco.org/modules/module-1/unit-3/
 11

For inquiries and feedback, please write or call:

Department of Education – Bureau of Learning Resources (DepEd-BLR)

DepEd Division of Cagayan de Oro City
Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: ((08822)855-0048
E-mail Address: cagayandeoro.city@deped.gov.ph