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Module 2 - Lesson 1 and 2-Print Ready
Module 2 - Lesson 1 and 2-Print Ready
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NOT
Lesson 1: Text Information and Media Lesson 2: Visual Information and Media
LESSON
GLOBE:
Congrats! You’re the one selected postpaid Plan given P150 discount billing, to get your
P150 discount billing, just text 150 then send to 29056509391. Thank You Globe
Postpaid Subscriber!
Guide Questions:
1. What is the tone of this fraudulent message? (Enticing, scary, informative,
formal, encouraging)
2. Why do you think Filipinos fall for this kind of fraudulent or scam text message?
3. Do you think that text-based messages are powerful?
4. Why so many people fall in a text scam?
5. What do you do when you get a fraudulent or scam text message?
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What’s New
ACTIVITY 2. Look at the pictures below. Then, describe each of them briefly.
Write your answer in your booklet.
1. 2.
What is It
Text – a simple and flexible format of presenting information or conveying ideas whether
hand written, printed or displayed on screen.
a. Text is very powerful as well as disseminating information, providing and giving
suggestions.
b. Text is available in different sources whether it is formal (news articles, published books,
newspapers, magazines, advertisements, research works, etc.) or Informal (blogs, personal
e-mails, SMS or text messages, online messengers, social media platforms, etc).
• Formal text-based materials are created and distributed by established institutions
(such as publishing companies, news agencies, etc.) and go through a rigorous process
of editing or evaluation and are usually governed by censorship of the state.
• Informal text-based materials, on the other hand, come from personal opinions or views
on different issues, processes, etc
c. Text can be as short such as a single sentence or phrase, or they can be as lengthy as news
articles or investigative reporting. No matter how brief or lengthy, however, a text is always
carefully written with the intent of sending a very specific message to the target audience.
d. In our exposure to text media and information, we can either be a consumer or a producer
of content. As a consumer, these are the questions that you need to ask with regards to
the content of text media and information:
e. As a producer of text media and information, we need to review the media and
information design framework: target audience, author or sender, key content,
purpose, form/style and format.
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ACTIVITY 3: Question and Answer
Study the picture below. Then, answer the following questions beside.
Write your answer in your booklet.
Guide Questions:
1. Who or what institution is sending this message?
2. What techniques are used to attract and hold attention?
3. What is the language used by the writer?
4. What views are represented? Are they balanced?
5. How might the message be interpreted in different ways?
6. What is omitted, slurred or added in the message?
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What’s More
ACTIVITY 4: Study the picture below. Then, check the word/s in the Word Bank
on what design elements and principles are being applied in the image.
Write your answer in your booklet.
Word Bank
Source: https://blog.bannersnack.com/elements-and-principles-of-design/
What Can I Do
ACTVITY 5: You need to create a Poster for a client with specific needs. You need to
identify the appropriate content for the Poster based on the Media and Information
Design framework. You will provide answer in the table in your booklet.
ACTIVITY 6: Then, create your own Poster based on your answers. You may use any
app, save it and send to me via messenger or you may create manually and paste it
in your booklet.
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LESSON Visual Information
2 and Media
Visual media are sources of information in the form of visual representations. These
can be abstractions, analogues, rough illustrations, or digital reproductions of the objects.
Visual message design is a symbol with meaning.
In this lesson the learners are expected to understands the similarities and differences
of the different types of visual media and information and gain comprehensive knowledge how
to analyze, design, develop, implement (utilize) and evaluate them.
What’s In
In the previous lesson you have learned that text is very powerful as well in
disseminating information, providing direction and giving suggestions. As a producer of
text media and information, you need to review the media and information design
framework: target audience, author or sender, key content, purpose, form/style and
format. You also knew how to evaluate the reliability and validity of text information and
media and their source using selection criteria.
What’s New
ACTIVITY 1: Observe the picture and answer the guide question. Write your
answer in your booklet.
Guide Questions:
1. What is the important of visual content based on
the survey result?
2. Do you think the infographic was a better way of
presenting results of the survey?
3. Do you have any other ways of presenting the same
information?
What Is It
Visual media and information materials, programs, applications and like the
teachers and students use to formulate new information to aid learning through the
use, analysis, evaluation and production of visual images.
Types of Visual Media
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1. JPEG (also known as JPG), file types ending in .jpg
JPEG stands for Joint Photographic Experts Group, which created this standard for
this type of image formatting. JPEG files are images that have been compressed to store
a lot of information in a small-size file.
2. TIFF (also known as TIF), file types ending in .tif
TIFF stands for Tagged Image File Format. Images create very large file sizes and are
uncompressed thus contain a lot of detailed image data which is why the files are so big.
3. GIF, file types ending in .gif
GIF stands for Graphic Interchange Format. This format compresses images but, as
different from JPEG, the compression is lossless (no detail is lost in the compression,
but the file can’t be made as small as a JPEG).GIFs also have an extremely limited color
range suitable for the web but not for printing.
4. PNG, file types ending in .png
PNG stands for Portable Network Graphics. It’s used almost exclusively for web images,
never for print images. For photographs, PNG is not as good as JPEG, because it creates
a larger file. But for images with some text, or line art, it’s better, because the images
look less “bitmappy.”
5. BMP. Short for "Bitmap." It can be pronounced as "bump," "B-M-P," or simply a "bitmap
image." The BMP format is a commonly used raster graphic format for saving image
files. It was introduced on the Windows platform, but is now recognized by many
programs on both Macs and PCs.
Formally and informally produced visual media
Visual media produced by formal organizations such as schools, government and
established media/publishing outfits are considered formally produced. Other visual
media are considered informally produced
Purpose of visual information
is to gain attention, create meaning, and facilitate retention
Visual Design Elements
The building blocks or basic units in the construction of a visual image.
Below are the elements of design:
a. Line - describes a shape or outline. It can create texture and can be thick or thin.
Lines may be actual, implied, vertical, horizontal, diagonal, or contour lines.
b. Shape - usually a geometric area that stands out from the space next to or around
it, or because of differences in value, color, or texture. Shape may also be organic.
c. Value - the degree of light and dark in a design. It is the contrast between black
and white and all the tones in between. Value can be used with color as well as
black and white. Contrast is the extreme changes between values.
d. Texture - the way a surface feels or is perceived to feel. Texture can be added to
attract or repel interest to a visual element. Visual texture is the illusion of the
surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in
objects.
e. Color - determined by its hue (name of color), intensity (purity of the hue), and
value (lightness or darkness of hue). Color and color combination can play a large
role in the design. Color may be used for emphasis, or may elicit emotions from
viewers. Color maybe warm, cool, or neutral. It plays a major role in our visual
perception, as it influences our reactions about the world around us. It is
therefore important to create color palettes that evoke the appropriate audience
reactions. Color has three properties.
f. Form - a figure having volume and thickness. An illusion of a 3-dimensional
object can be implied with the use of light and shading. Form can be viewed
from many angles.
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ACTIVITY 2: Evaluate the magazine visual
appearance by filling up the media and information
design framework worksheet. Copy the worksheet
and write your answers in your booklet.
Source: https://www.vippng.com/preview/wbTbJ_cool-food-magazine-covers/
What’s More
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ACTIVITY 3: Here is an example of visual-based
presentation (Infographics). Identify at least 5 design
elements and 5 design principle being used. Write your
answer in your FB page or in your booklet.
Source: https://www.who.int/images/default-source/wpro/health-topic/covid-19/slide2.jpg?sfvrsn=6fc5f651_8
What Can I Do
ACTIVITY 4: Create text and visual media composed of
digital poster informing people of valuable
information that they need to know.
(Example “Safety tips during rainy season”).
Use any type of app available (Example:
PowerPoint presentation or Canva).
➢ Please avoid submitting ready made poster.
It should be original. Create your own.
Make sure to apply the principles you have
learned in our lesson. You can do this
online and send to my messenger or you
can create manually and paste it in your
booklet.
Source: https://www.facebook.com/photo/?fbid=2190125571015070&set=a.266352763392370
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Grade 11 – MEDIA & INFORMATION LITERACY
Quarter 4 - Summative Assessment
for Module 2 Lesson 1 and 2
S.Y. 2020-2021
Name: _________________________________ Grade & Section: _________________ Date: ____________ Score: ______
Use this Test Paper as your answer sheet. WRITE YOUR ANSWERS HERE.
Test I. TRUE OR FALSE: Write a happy emoji if the statement is true; otherwise, write sad emoji if the statement is false.
____ 1. Text is a simple and flexible format of presenting information or conveying ideas whether hand written, printed
or displayed on screen.
____ 2. As a producer of text media and information, we need to review the media and information design framework:
target audience, author or sender, key content, purpose, form/style and format.
____ 3. Fonts convey different emotions and meaning. You must be careful in choosing the right font for your content.
____ 4. The principles in designing text elements are emphasis,
8 appropriateness, proximity, alignment, organization,
repetition and contrast.
____ 5. A typeface is usually composed of alphabets, numbers, punctuation marks, symbols and other special characters.
Test II. Multiple Choice: Read each statement carefully. Write the letter of the correct answer on the space provided.
_____ 6. Created through the arrangement of objects in two-Dimensional space to look like they appear in real life
A. Perspective B. Balance C. Rhythm D. Harmony
_____ 7. It brings together a composition with similar units
A. Harmony B. Perspective C. Balance D. Rhythm
_____ 8. It offers some change in value creating a visual discord in a composition.
A. Rhythm B. Harmony C. Perspective D. Contrast
_____ 9. It is an area that first attracts attention in a composition
A. Perspective B. Contrast C. Center of Interest D. Harmony
_____ 10. The degree of light and dark in a design.
A. Value B. Texture C. Shape D. Color
Test III. Application: Please read and understand the instruction.
DIY Brand
Do you dream of starting your own business? Perhaps you can introduce it as early as now! Create your own
trademark design to be used in posters, flyers or web pages of your dream business. This may be an online clothing store,
computer shop, hardware, garden shop, salon or spa, bakery, restaurant, automotive shop, travel and tours, manpower
services, security agency, architectural firm, medical clinic, school, etc. Make sure to include the most appropriate visuals
and text in your brand design. Also, incorporate your name in your brand name for a more personal feel. Here is an example
for my dream café. Create your trademark design and make a short description. You may do this online and send to me via
messenger or you may create this manually in your booklet. Output should be like this:
weight
Criteria Exceptional Admirable Marginal Unacceptable
POINTS TO REMEMBER
1. It teaches you how to verify the information and acknowledge others’ perspectives.
2. It encourages audiences to think critically.
3. It promotes responsible information sharing and dissemination.
4. It helps you identify and understand the media’s role in our culture.
5. It teaches you to think and decide objectively, factually, and reasonably.
6. It encourages you to participate in public affairs as a citizen actively.
7. It teaches you to create your own content responsibly
8. It makes you better appreciate media products
_____ 1. There has been a huge rise in creativity among the public since the advent of
social media.
_____ 2. E-mail is the most popular online communication technology.
_____ 3. There is growing evidence that heavy multitaskers—people who have
multiple
screens open at once and who are heavy users of social media—show
less ability
to concentrate and remember things than light multitaskers.
______4. The tools and technologies that are available to journalists today have
changed
the basic principles of journalism.
______ 5. All news outlets need trained journalists with high standards.
______ 6. Technology makes it more difficult to keep up with news today than in
the past
because it is difficult to keep up with all the information.
______ 7. People usually stick to only one trusted news source to get all of
their news.
______ 8. Consumers turn to digital or printed newspapers more than any other
news
source for most news.
______9. An American Press Institute study found that tech-savvy people use
traditional
media far less than anyone else.
______ 10. The best storytellers are those who give audiences a unique
experience.
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Assessment: (Post-Test)
Multiple Choice. Circle the letter of the best answer from the given choices.
5. People who are getting involved in their communities and democracy at all
levels from local to national and global are called ____________?
A. Activists B. Reformists C. Active Citizens D.
Philanthropist
11. The ability to access, analyze, and respond to a range of media is known
as”Media Literacy.”
A. False B. True C. Maybe D. Neither
5. B 5. C
4. C 4. B
3. A 3. B
2. B 2. A
1. C 1. C
PRE-TEST: WHAT I KNOW ASSESSMENT
ACTIVITY ANSWER
Student must mention translating the language into vernacular, and
1
larger texts.
2 Answers are varied; however, all boxes must be filled.
3 All four examples are FAKE.
4 1. TL 2.TL 3. IL 4. ML
LAS 6: Differences among and between Media Literacy, Information Literacy, and
Technology
Literacy
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References
Book
Websites
“Poepsel, Mark. Media, Society, Culture, and You. Southern Illinois University
Edwardsville, 2018. https://press.rebus.community/mscy/
Staff Report. “Busted: Top fake news in the Philippines this week.” The
Filipino
Times. March 9, 2018.https://filipinotimes.net/editors-
pick/2018/03/09/true- queen-elizabeth-ii-calls-pres-duterte-brave-
man/
Travers, Mark. “Facebook Spreads Fake News Faster Than Any Other Social
Website, According to New Research.” Forbes. March 21,
2020.https://www.forbes.com/search/?q=Facebook%220spreads%20
fake%20news#6d13299d279f
UNESCO IITE. Educating for the Media ad the Digital Age. Austria. 1999.
http://www.unesco.org/new/en/communnicatioin-and
information/mediadevelopment/media-literacy/mil-as-composite-
concept/