GROUNDED

THEORY
Understanding
Grounded
Theory
 Understanding the meaning of
1
TODAY'S Grounded Theory

AGENDA 2 Guidelines of Grounded Theory

3 Features of Grounded Theory

Steps in applying Grounded

4 Theory
GROUNDED
Well Balanced and sensible
GROUNDED THEORY
A well Balanced and sensible
THEORY thought-out explanation or idea
based on facts and observations
A thought-out explanation or idea
based on facts and observations
 Grounded Theory
Grounded theory is a
research methodology
that results in the
production of a theory that
explain the pattern in data,
and predicts what social
scientists might expects to
find in similar data sets.
 GUIDELINES Ask
questions
Grounded theory allows researchers to be Step back
scientific and creative at the same time, as
long as the researchers follow these guidelines:

What's your frequently used Emoji?

Periodically step back and ask questions.

A researcher may need to step back and ask questions
about the data being gathered like: What is going on here?
Does what I think I see fit the reality of the data? Data does
not lie, so the researcher needs to make sure their own Check data
ideas about what is happening matches what the data is
telling them, or the researcher may need to alter their idea
of what is going on.
 GUIDELINES Ask
questions
Grounded theory allows researchers to be Step back
scientific and creative at the same time, as
long as the researchers follow these guidelines:

Maintain an attitude of skepticism.

All theoretical explanations, hypotheses, and questions
about the data should always be checked out against the
data and never accepted as fact.
Check data
 GUIDELINES Ask
questions
Grounded theory allows researchers to be Step back
scientific and creative at the same time, as
long as the researchers follow these guidelines:

What's your frequently used Emoji?

Follow the research procedures.

From defining the problem to reporting and interpreting
the data and once again going back to defining the
problem.
Check data
FEATURES
Are You Ready?
 This method of research
allows you to spend time with
PERSONAL the participants. Observing
the, interviewing them
individually or in groups.
 This kind of data is based only
on interpretations on

FLEXIBLE
behaviors, with that a research
can't predict it at first glace
meaning the data may
change.
 Grounded theory often begins
STARTS WITH with the data, they analyze the

DATA data and formulate

hypotheses about it.
 The interview guide have has alot
of purposes for the researcher. it
is something that the participants

DATA IS
will give their responses, it is used
also as a form of measurement. In

CONTINUALLY
every interview guide there is
always a set of questions asked to

ASSESSED elicit the meaning of the

construct, then the researchers
will look at the gathered data to
see if the construct is true, false,
or somewhat applicable.
 8 BASIC STEPS IN
CONDUCTING
GROUNDED THEORY
Steps:

1. Pick a research area, topic, or population of interest, and form one or more
research questions about it.
2. Collect data using a scientific method.
3. Look for patterns, themes, trends, and relationships among the data in a
process called "open coding."
4. Begin to construct your theory by writing theoretical memos about the codes
that emerge from your data, and the relationships among codes.
5. Based on what you have discovered so far, focus on the most relevant codes
and review your data with them in mind in a process of "selective coding."
Conduct more research to gather more data for the selected codes as needed.
6. Review and organize your memos to allow the data and your observations of
them to shape an emergent theory.
7. Review related theories and research and figure out how your new theory fits
within it.
8. Write your theory and publish it.
REFERENCES:

Crossman, A. (2019, February 25). Definition and Overview of

Grounded Theory. ThoughtCo.
https://www.thoughtco.com/grounded-theory-definition-
3026561 When I go
on an online
shopping
Mathur, D. (2021, December 4). Grounded Theory: Approach spree -
And Examples. Harappa. Jannah

https://harappa.education/harappa-diaries/grounded-
theory-research/