Multimedia and Information Literacy

LESSON II

THE EVOLUTION OF MEDIA

TRADITIONAL TO
NEW MEDIA
EVOLUTION

Change

Process

Development
 Multimedia and Information Literacy

EVOLUTION

Is the gradual development of

something, especially from a simple
to a more complex form.
 Multimedia and Information Literacy

MEDIA

 Channels or ways we use to

transmit or communicate
messages; communication tools.
 WHY IS MEDIA SO IMPORTANT
Entertaining and providing an outlet for
the imagination,

Educating and informing

Serving as a public forum for the discussion

of important issues, and

Acting as a watchdog for government,

business, and other institutions.
 Evolution of Traditional and New ……

INDUSTRIAL INFORMATION
AGE AGE
(1700s – 1930s) (1900s – 2000s)

PRE- ELECTRONIC
INDUSTRIAL AGE
AGE (1930s – 1980s)
(Before 1700s)
PRE-INDUSTRIAL AGE
(BEFORE 1700s)
 Pre-Industrial Age (before 1700s…..

People discovered fire,

developed paper from
plants, and forged weapons
and tools with stone, broze,
copper and iron.
Cave paintings 35000 BC
 Pre-Industrial Age (before 1700s…..

Pictographs Petroglyphs
Represent words or Are carvings or
phrases through engravings in rocks
symbols. or caves.
These are used to
refer to sketches or
paintings that usually
depict nature and
early people’s way of
life.
PAPYRUS IN EGYPT
CLAY TABLETS
ACTA DIURNA IN ROME
DIBAO IN CHINA (2ND CENTURY)
CODEX IN MAYAN REGION
(5TH CENTURY)
PRINTING PRESS USING WOOD
BLOCKS (220 AD)
INDUSTRIAL AGE (1700s-1930s)

• People used the power of steam.

• Developed machine tools
• Established iron production aand
• Manufacturing of various
products.
PRINTING PRESS FOR MASS
PRODUCTION (1900)
 NEWSPAPER – THE LONDON
GAZETTE (1740)

is one of the official

journals of record of
the British
government.
TYPEWRITER (1800)
TELEGRAPH 1840s
TELEPHONE (1876)
Motion Picture Photography (1890)
COMMERCIAL MOTION PICTURES WITH
SOUND (1926)
PUNCH CARDS
 INDUSTRIAL AGE MEDIA
2050 2000
2000
1926
1950 1890 1900
1876
1900
1830
1850 1800
1800 1740
1750
1700
1650
1600 Year
 ELECTRONIC AGE
1930s – 1980s

The invention of the transistor ushered

in the electronic page.
People harnessed the power of
transistor that led to the transistor
radio, electronic circuits, and the early
computers/
TRANSISTOR RADIO 1960s
TELEVISION 1941
LARGE ELECTRONIC COMPUTERS
 Electronic Delay
Storage Automatic UNIVersal Automatic
Calculator (EDSAC Computer I 1951
1947)
MAINFRAME COMPUTERS 1960s
 PERSONAL COMPUTERS

Hewlett Packard 9100A APPLE 1

OVERHEAD PROJECTOR
LCD PROJECTOR 1980s
INFORMATIONAL AGE (1700s-1930s)

The internet paved the way for faster

communication and creation of the social
network.
People advance the use of
microelectronics with the invention of
personal computers, mobile devices and
wearable technology.
INFORMATIONAL AGE (1700s-1930s)

Moreover, voice, image, sound and

data are digitalized.
 INFORMATION AGE WEB BROWSER

MOSAIC 1993 INTERNET OPERA

EXPLORER 1995 1996

SAFARI 2003 FIREFOX 2004

GOOGLE CHROME
2008
 INFORMATION AGE SEARCH ENGINE

BING 2009
GOOGLE 1997

YAHOO 1995
 INFORMATION AGE BLOGS

BLOGSPOT 1999 WORD PRESS

LIVE JOURNAL
 INFORMATION AGE SOCIAL NETWO..

FRIENDSTER
FACEBOOK 2004
2002

MULTIPLY 2003
INFORMATIONALAGE MICROBLOGGING

TUMBLR 2007
TWITTER 2006
 INFORMATIONALAGE

YOUTUBE 2005

FLICKR 2004

TIKTOK 2016

INSTAGRAM PINTEREST 2009

2010
INFORMATIONALAGE

SMARTPHONES
 YEAR
2015
2011
2010 2007
2005
2000 2000
2000

1995
1991
1990
YEAR
1985 1983

1980

1975

1970

1965
portable handset color display camera phone 3g phone Smart phone
phone phones
AGE What What What
format/equi format/equip format/equip
pment did ment did ment did
people use people use to people use to
to store share or
communicat information broadcast
e with each information?
other
PRE-
INDUSTRIAL
INDUSTRIAL
ELECTRONIC
INFORMATION