ECO-FRIENDLY COMPANIES

WHAT IS AN ECO FRIENDLY

BRAND?
More than 90% of today’s CEOs believe that
sustainability is essential to success. As consumer
groups continue to publish studies about the rising
demand for more environmentally-friendly practices in
business, it’s easy to see why green initiates are
becoming so important.
 The benefits of being eco friendly

Reduced pressure from regulators: Environmental regulators and groups are

now placing companies under increasing scrutiny. As governments become
more aware of the threat associated with poor environmental practices, many
countries now require all brands to be eco friendly companies.
Reduced costs: A lot of companies assume that it’s more expensive to become
an eco friendly brand. However, the truth is that sustainable practices can have
a beneficial impact on your bottom line. Recycled paper is a cheaper option in
many parts of the world for instance.
Better brand image: Most importantly, there’s more to cultivating a good
brand image than just a great logo. Your commitment to sustainable
practices will show your consumers that you’re not just interested in profits.
Instead, you’ll be able to build an affinity with your target customer by
showing that you care about the same social and environmental issues that
they do.
 IKEA

IKEA, a massive low-cost furniture provider with outlets all over the world,
currently uses 1% of all the wood on this planet to keep up with demand.
This year it used 13.56 million cubic meters of solid wood and wood-based
board materials, not including paper and packaging, meaning Ikea alone
uses almost 1% of all wood used commercially around the world.The
number is a little frightening. How can one company use such a large
amount of wood? What are the environmental implications and
repercussions of using so much wood?
You’ll be glad to know that the wood used by IKEA in much of their
products is actually a form of modified sawdust, which is more
environmentally forgiving than wood.

IKEA recognizes the environmental implications of using that much wood, so

23% of the wood it uses meets environmental stewardship standards. Not too
shabby for a multinational corporation.

Also, it’s worth noting that IKEA does not accept illegally farmed wood, and only
gets outside lumber from certified forests. The wood is then ground up and mixed
with a glue-like substance, which then is lined up in massive boards to be dried in
a huge machine that resembles a drying rack.
Many of the wood products that IKEA creates are biodegradable. The
wood itself can be broken down and put into a compost pile in your
backyard along with apple cores, compost bags, onionskins and
leftovers.

Broken IKEA products can be recycled to create new pieces of

furniture.

IKEA, like many companies, has the environment on the mind. While
they do use one percent of the world’s wood, they have committed to
sourcing their materials sustainably, and offering customers the
opportunity to use their products in an environmentally responsible way.
NAME-JOSHUA JOHNSON
CLASS-FYB.M.S
DIV-B
ROLL NO-67