Advertising Professional Marketing Professional

Plan, direct and coordinate the advertising and public
relations activities of the company or organization.
Design and planning of advertising campaigns. Design
the advertising strategy. Study the effectiveness of
advertising.
Position products and services, analyze and establish
pricing policies for them, investigate market segments,
establish distribution channels and carry out
Marketing plans according to demand conditions.

Advertising Department Marketing Department

It is responsible for the development of sales
It is mainly in charge of the development of
strategies that help to position itself in a profitable
advertising campaigns with innovative strategies and
place in the market, make itself known, improve the
tactics, which manage to increase the sales of a
offer, increase sales and profits, optimize resources
certain product or increase the visibility of a brand, in
and, above all, make customers loyal to the product
order to position itself in a good place in the market.
or service.

Functions of the Advertising Functions of the

Department Advertising Department
Stay on trend, Listen to the customer, Innovate, Market and competition research, Planning and
Communicate brand values, Manage the budget and development of marketing strategies, Sales promotion,
Develop plans Communication and Collaboration in the smarketing
process.

Alumnas: Sección:
Daibelys Rivas 2941
Adriana González
Marianyeli Serna
Eliana Garcia
Ariana González