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What Are Smart Goals
What Are Smart Goals
What Are Smart Goals
A goal is a desired result that you want to see some time in your future.
Short-term goals are smaller, easier to accomplish and focus on things you would
like to happen over the next year or two.
Long-term goals focus more on the big picture and things you would like three, five
or 10 years from now.
Goal-setting techniques and strategies have been a topic of interest for scientists and
medical professionals for decades. The most famous of these people was Dr Edwin
Locke, who found that there is a direct connection between performance, positivity and
having focused goals.
SMART goals are a way of creating meaningful goals. The concept was developed in
1981 by George T Doran to help managers set and reach their targets.
Each letter of the SMART acronym focuses on a different aspect that makes your goals
more focused and achievable:
S – Specific
M – Measurable
A – Achievable
R – Realistic
T – Time-bound
Research has found that people who write down their goals are 20% more likely to
achieve them. 90% of goal-setters perform better when their goals are relevant and
specific.
Using the SMART goal framework helps you create the best possible goals to work
towards in your career and personal life.
Using this framework is easy. For each section, you need to work through a series of
questions until you have a clear understanding of your goal and what you need to do to
achieve it.
S – Specific
When writing a goal, you want it to be as specific as possible. 'I want a big house and a
fancy car' is not a goal, it is a statement.
What – What exactly do you want? Don’t be afraid to get very specific or think big. If
you want a five-bedroom house with a wrap-around terrace, large garden and a 100-
year-old willow tree, then write that down. If you want a six-figure salary by the time
you are 35, then make that your goal. Remember that you will be setting long and
short-term goals. If one of your desires seems impossible, label it as a long-term goal
and make smaller goals to help you reach it.
Where – This one isn’t always needed, but if your goal is location-specific, then make
a note of it.
Why – What is the reason for this goal? Again, get specific. If the goal is about a
promotion, maybe you want that promotion because it means more money, which will
allow you to pay off your student loan faster or save for a deposit on a house. Maybe
you want it because it will enable you to choose your working hours. Attaching a very
specific ‘why’ to your goal gives it value and meaning. When you read your goal and
what achieving it will do for you, it evokes a greater feeling of desire.
M – Measurable
What evidence will you use to decide if the goal has been met?
If you are looking for a new job, the goal could be: Apply for five new jobs.
A measurable financial goal would look like this: Save $700 in March.
Setting measurable milestones helps you evaluate where you currently are and how you
can improve. If you fall short of a target, then you know you need to readjust your goals or
up your game.
A – Achievable
This part is designed to inspire you, not deter you. For example, if your goal is to earn a
seven-figure salary, what do you need to achieve that? Do you need to take some courses
or study for an MBA? Should you change jobs or work towards a promotion?
Never look at your goal and think that it is unachievable. Always try to find a way to make
it a reality.
R – Realistic
Again, this has nothing to do with the likelihood of you achieving this goal but how it aligns
with you.
Goals that align with our core values have a greater chance of success.
Ask yourself whether it is something you truly want or whether it is something expected of
you.
If this goal is short-term, consider how it contributes towards your larger goals.
T – Time-bound
Give yourself a deadline. If you don’t, you will never work towards it.
Some goals may have an automatic deadline – for example, promotions, job applications
– but for the majority, you will need to set a deadline yourself.
Depending on the urgency, your deadline could be six months from now or two weeks.
Be kind to yourself. Setting a deadline too soon may put you under unnecessary stress
and demotivate you.
Once you have written your goal according to each section, work through your answers
and pull out the key ideas or solutions.
Be SMARTER
Following on from the success of SMART goals, the acronym was extended to become
SMARTER.
E – Evaluate
This doesn’t mean going through the SMART framework every day. But each morning,
look over your goals, see which deadlines are approaching and decide what tasks you
need to do that day.
Evaluating your goals every day will keep you focused and motivated.
R – Readjust
Maybe your circumstances have changed. Perhaps you are finding a particular task or
goal problematic.
A daily evaluation and readjustment of your goals will keep you on target and prevent you
from getting confused or losing focus.
What Are SMART Goals?
SMART Goal 1
By August 15th, I want to have completed three leadership courses and
thoroughly understand my performance so that I am ready for the
interview process for my promotion. This promotion will give me the time
and money to start work on my dream house.
SMART Goal 2
By May 7th, three months from now, I will have developed two new
cocktails and mastered all the signature cocktails my bar serves. This
will ensure a successful performance review, job security and more tips.
If you are new to goal-setting, test smaller goals first until you get used to the
framework. Before setting career goals, try some personal ones first.
Consider your resources before setting goals. Make sure you have everything you
need before starting. It can be frustrating and therefore demotivating if you have to run
a series of errands or delay the start date because you don’t have everything you
need.
Make sure your goals mean something to you. We are more likely to commit to
something if it has value to us. Dedicating time to something that doesn’t serve you is
demotivating, and you will find excuses not to do it.
Set goals that are compelling and challenging. Goals of this nature keep you
engaged and motivated. When you complete a challenging task, your feeling of
reward is greater.
Immediately set a schedule so you don’t lose momentum. Writing out your goals
but waiting for Monday or the start of the month increases your chances of not doing
them. Those who set actionable daily tasks achieve 40% more than those who don’t.
Continuously evaluate. Without evaluation, you won’t know what stage you are at,
what is working/not working and the next steps to take.
Stick to your deadlines. Achieving your goals is all about taking daily action.
Final Thoughts
Goal setting does more than helping you determine what you want from life. It is a
technique that teaches discipline, focus and keeps you motivated.
The SMART goal framework encourages you to think more about your goal, such as:
When used effectively, this framework is perfect for those wanting to find a clear path to
achieving their goals.