BRIEF FOR FIRST GROUP DISCUSSION EXERCISE-DECEMBER 21ST 2022

1 As Marketing Executive for Diesel Jeans develop a Creative Brief for creative
team of the Agency and justify to your Marketing Manager the importance of
developing effective Creative Briefs.20mks
2 Your Marketing Manager has asked you for advice on how Diesel should go
about selecting the most appropriate External agency and the criteria that should
be used to evaluate them.10mks

3 Discuss with your marketing team some of the challenges you are likely to face
in working with your agency and some innovative solutions in addressing these
challenges.10mks