BUSINESS RESEARCH

METHODOLOGIES
ASSIGNMENT – I

FEBRUARY 19, 2023

GROUP - 03
RESEARCH QUESTION:
What are the factors that contribute to the decline in usage of Sports Forever's
badminton courses, and what are the characteristics of the users of these courts?

HYPOTHESIS:
The decline in usage of Sports Forever's badminton courses is due to a
combination of factors such as inadequate marketing strategies, lack of
customer engagement, and limited availability of court times. Additionally, the
profile of the users of these courts is likely to be diverse, including individuals
from various age groups, gender, and skill levels.

MEASURES:
Factors contributing to decline in usage is measured using a Likert scale
questionnaire, where participants rate the importance of different factors on a
scale.

PROFILE OF USERS:
This can be measured using a combination of demographic questions (e.g., age,
gender, income level, occupation) and questions related to their experience with
badminton (e.g., skill level, frequency of playing, motivation for playing).

DATA GATHERING:
Using Questionnaire for Quantitative data which would be focusing on
Demographics (age, gender, income), Experience of the game and to understand
why there is decline in the usage and satisfaction level with Sports Forever.

LIMITATIONS:
One limitation of this research is that it only focuses on badminton players in
the local area and may not be generalizable to other areas. Additionally, self-
selection bias may occur if only individuals who are dissatisfied with the
badminton courses choose to participate in the study.
Questionnaire on Marketing Badminton Courts at Sports Forever
Section 1: Profile of Badminton Court Users
1. How often do you use badminton courts at Sports Forever?
• Once a week
• Twice a week
• Three times a week
• More than three times a week
• Never
2. How long have you been using badminton courts at Sports Forever?
• Less than 6 months
• 6 months to 1 year
• 1 year to 2 years
• More than 2 years
• Never used
3. What is your age group?
• Under 18
• 18-25
• 26-35
• 36-45
• 46-55
• 56 and above
4. What is your gender?
• Male
• Female
• Non-binary
5. What is your occupation?
• Student
• Employed
• Self-employed
• Retired
• Other (please specify)
6. What is your income level?
• Less than 4 LPA
• 4 LPA to 6 LPA
• 6 LPA to 8 LPA
• More than 8 LPA
7. How did you find out about badminton courts at Sports Forever?
• Social media
• Word of mouth
• Website
• Advertising
• Other (please specify)

Section 2: Reasons for Decline in Usage

8. Have you noticed a decline in the number of players using badminton
courts at Sports Forever over the last two years?
• Yes
• No
•
9. If yes, what do you think are the reasons for this decline? (Select all that
apply)
• Cost of using the courts
• Inconvenient location
• Difficulty in scheduling court time
• Lack of interest in badminton
• Competition from other badminton centers
• Poor customer service
• Other (please specify)

10. What suggestions do you have to increase the number of players using
badminton courts at Sports Forever?