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Article 42
Article 42
Article 42
Indian Journal of Science and Technology, Vol 9(19), DOI: 10.17485/ijst/2016/v9i19/94193, May 2016 ISSN (Online) : 0974-5645
1
Sathyabama University, Rajiv Gandhi Salai, Chennai - 600119, Tamil Nadu;
deanmech@selvamtech.com
2
St. Theresa International College, Thailand
Abstract
After e-Commerce and m-Commerce boom in India the customer purchasing style is changed totally. The online retailers
try to make a confidence among the customers through on time delivery and replacement of damaged goods soon. Not only
Forward Logistics, but also Reverse Logistics is too critical for online retailer since the products and transactions are huge.
The returns will be high since the customer is purchasing products without touch and feel. To avoid land-filling and also
environmental concerns forced by Governments making Reverse Logistics function critical for many organizations. But
there are many barriers for online retailers to implement Reverse Logistics. The aim of the study is to identify the barriers
that deter the Reverse Logistics implementation with respect to different online retail industries. Empirical evidence and
statistical analysis provide insights in implementing Reverse Logistics by online retailer. In this paper, Analytical Network
Process is used to identify the most affecting barriers for Reverse logistics implementation in four online retail industries.
Keywords: Analytical Network Process, Electronics Industry, Forward Logistics, Reverse Logistics
2 Vol 9 (19) | May 2016 | www.indjst.org Indian Journal of Science and Technology
G. Thiyagarajan and Saifil Ali
Textile and Home & Kitchen industries. A structured self ANP Overview:
administrated questionnaire was designed and got online • In ANP Standards, Sub-Criteria as well as
response. Snowball sampling method was adopted to Replacements are considered as hubs in a network.
obtain the responses of the online retailers. • Each of these hubs may be contrasted with whatever
The Analytic Network Process (ANP) is an organized other hub, the length of there is a connection between
system for sorting out and examining complex choices. them.
ANP was created by Thomas L. Saaty in the 1996 and • Ranking of choices may rely on upon the weightage
has been broadly examined and refined from that point of criteria as well as choices given will impact the
forward. ANP is utilized as a part of this paper to rank positioning of the criteria.
the reverse logistics barriers as for various commercial • In ANP the hubs may be gathered into groups.
enterprises. • The network of ANP is spoken to in Matrix
• The grid is gathered by posting of all hubs on a level
Points of interest of utilizing ANP are: plane and vertically and called as Super-Matrix.
• ANP will be valuable to dissect complex choice issues
• ANP is a basic leadership technique and speculation Perception of Barriers for implementing Reverse Logistics.
of AHP.
Vol 9 (19) | May 2016 | www.indjst.org Indian Journal of Science and Technology 3
Analysis of Reverse Logistics Implementation Barriers in Online Retail Industry
Table 1 shows the statistics of Barriers for Table 4. Criteria preferences with Intensity – with
implementing Reverse Logistics in Online ecommerce respect to SB
specific to Electronics Industry. Cluster SB:
Here, the criteria will be contrasted as with that they A B More Important Intensity
are so critical to the chiefs, regarding the objective. Every SB1 SB2 B 7
pair of things in the criteria will be thought about; there SB1 SB2 B 5
are sums of six sets (PB&SB, PB&TB, PB&EB, SB&EB, SB1 SB3 B 8
SB&TB and TB&EB). SB1 SB4 B 3
If one Barrier is more important than the other, SB1 TB1 A 5
then as per ANP Model the importance is expressed by SB1 TB2 B 2
entering a number. Table 2 give the intensity according to SB2 SB3 A 4
the importance of the barriers.
SB2 SB4 A,B 1
Table 2. Intensity given for barriers SB2 TB1 A 5
The Fundamental scale for pair wise comparisons SB2 TB2 B 4
Intensity Definition SB3 SB4 B 3
1 Equally important SB3 TB1 A 5
2 Equally important - Slightly more important SB3 TB2 A 4
3 Slightly more important SB4 TB1 A 7
4 Slightly more important - Significantly more SB4 TB2 A 9
important
5 Significantly more important Repeat the same procedure and use the scale to define
6 Significantly more important - Very Significant the importance of alternatives by cluster PB, cluster
proven importance EB and cluster TB compared with other cluster. All the
7 Very Significant proven importance clusters are compared with the alternatives and the results
8 Very Significant proven importance – Extreme are displayed below:
Importance
9 Extreme Importance
1. Analysis of Results:
First, the judgments about all the comparisons of Table 5. Final weight of reverse logistics barriers
cluster is made by entering them in ANP as numbers as Criteria Electronics Footwear Home & Textile
per the Table 3. Kitchen
EB1 0.074705 0.140181 0.260786 0.524328
Table 3. Cluster preferences with Intensity EB2 0.074912 0.1322 0.571924 0.220963
Criteria Preferences: PB1 0.075021 0.130742 0.555311 0.238925
A B More Important Intensity PB2 0.085512 0.152458 0.495504 0.266526
SB PB B 3 PB3 0.288685 0.311549 0.192448 0.207318
SB TB A 5 PB4 0.169549 0.468769 0.141681 0.220002
SB EB A 4 SB1 0.245603 0.534545 0.090972 0.128881
PB TB A 7 SB2 0.212444 0.461071 0.171954 0.154531
PB SB A 9 SB3 0.221087 0.310223 0.206853 0.261838
PB EB B 6 SB4 0.169278 0.260307 0.271811 0.298604
TB EB B 8 TB1 0.53535 0.229734 0.140453 0.094463
TB2 0.455865 0.277866 0.157622 0.108647
Use the scale to define the importance of cluster SB,
compared with other clusters (Table 4).
4 Vol 9 (19) | May 2016 | www.indjst.org Indian Journal of Science and Technology
G. Thiyagarajan and Saifil Ali
Vol 9 (19) | May 2016 | www.indjst.org Indian Journal of Science and Technology 5
Analysis of Reverse Logistics Implementation Barriers in Online Retail Industry
6. Acknowledgement
The authors are thankful for unanimous reviewers of
the paper for their constructive feedback and helpful
comments which improved the quality of the paper.
7. References
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