Company profile

1886 1982
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1884 1947 2000

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 1884
In 1884, a young visionary named Julius
Maggi had an idea that would
revolutionize the world: to create a
culinary solution for busy families with
no time to cook nutritious meals at
home. As more and more women began
working in factories and spending less
time at home, he saw a true need for
delicious, inexpensive meals that were
quick and easy to prepare.
1886
After a few years of intense research, the
first powdered soups were born: MAGGI®
Pea and Bean Soup. But he didn't stop there,
and following the massive success of the soup
he went on to invent the famous MAGGI®
Liquid Seasoning sauce we all know and love
to this day, as well as the popular MAGGI®
Bouillon cubes that are a staple in millions of
homes. All of his products were the first of
their kind and quickly spread from his
native Switzerland to Nigeria, Sri Lanka and
Malaysia, to every corner of the world
1947
When Nestle acquired the MAGGI®
brand in 1947, it was natural for the
vision of both brands to align to bring
quality, affordable meals to people
around the globe. Today, this rings as
true as ever as the brand continues to
bring people around the world the
flavors they love, with the quality
nutrition, they expect and accessibility
they need.
1984 2000
The instant noodle brand Maggi, During the 2000s, over 4,600
owned by Nestle, has achieved the
food portions were prepared
milestone of 40-years of its journey in
with MAGGI® products every
India. Since being introduced in 1982,
the brand has also entered the second across the globe
business of selling spices, soups,
sauces and more, along with its
primary and much-loved instant
noodle offering.
Maggi was positioned as ‘2-minute noodles’ with a punch line that said ‘Fast
to cook! Good to eat!’ And this gave the implied understanding to the
consumer that it was a ‘between meals’ snack. The company could have
easily positioned the product as a meal, either lunch or dinner. But, it chose
not to do so, because the Indian consumer mindset did not accept anything
other than rice or roti as a meal. Hence trying to substitute it with noodles
would have been futile. The firm did not position it as a ‘ready-to-eat’ meal
either, as the housewife prefers to ‘make’ a meal for her kids rather than buy
it for them. And if she can make it in two minutes with very little effort, then
obviously it’s a hit with her! What’s more, if kids also love the taste, the
product is as good as sold! So the ‘2-minute’ funda coupled with the ‘yummy
taste worked!
https://www.youtube.com/watch?v=vOFtuSO9F30

https://www.youtube.com/watch?
v=OL0alNMvvsQ
In March 2014, a food inspector at the Uttar Pradesh government’s Food
Safety and Drug Administration spotted the label on packets of Maggi
noodles that claimed “no added MSG (monosodium glutamate )” during
one of his routine raids on retail outlets. The sample was picked up
and sent to the state laboratory at Gorakhpur for testing. The result that
came back a few weeks later was positive – that particular sample of
Maggi noodles contained MSG. Samples of Maggi noodles were then
sent to the Central Food Laboratory in Kolkata in June 2014"
In January 2018, marking 35 years of the presence of the iconic food brand
Maggi in India, its parent company Nestlé India Ltd (NIL) launched a new
marketing campaign aimed at clearing all fears about the safety of the
product. The campaign contained two promotional videos. The first, a
proposed television campaign ‘Kuch Achha Pak Raha Hai’ (something good
is cooking), focused on the changing status of women. The other featured
the complete manufacturing process of Maggi noodles wherein consumers
got a view of the eight stages of making Maggi, from the farm to
packaging in retail form
 https://www.youtube.com/watch?v=-
dDyEP_k65Y

https://www.youtube.com/watch?v=vfJATqiT0xY