Detail-oriented Digital Marketing professional with well-organized and

Luca Samson data-driven approach to prospecting leads, developing strategies and

Digital Marketing improving ROI. Proficient in Social Media Management, SEO

optimization and Content Strategy. Good interpersonal,
communication and planning abilities.
Contact
Address
Work History
Beacon Hill, NSW, 2100

Phone 2018-05 - Digital Marketing Manager

0416 522 550 2020-03
Skater HQ, Sydney, NSW
E-mail Administered marketing calendar and posted new
luca.samson@yahoo.com.au content to coincide with new product and service
releases.
Monitored and evaluated website analytics to assess
Skills
campaign success, identify issues and make

Content Development forward-thinking adjustments to maintain targets.

Evaluated monthly performance statistics and used
Web Analytics data to inform future strategies.
Analyzed competitor pages to locate backlink and
Email Marketing
keyword opportunities.
SEO Proficiency Created social media content with consistent tone
and increased customer engagement through said
Strategic Planning
content.
Monitored return on investment of online and social
media marketing efforts.
Discussed SEO needs and optimized strategies for
short- and long-term campaigns.
Improved page content, keyword relevancy and
branding to achieve search engine optimization
goals.

2016-04 - Digital Marketing Assistant

2017-05 Weedtechnics, Terry Hills, NSW
Created and deployed social media content,
engaged with target audiences and boosted reach
with strategic ad placements.
Tracked and reported on marketing campaign
performance monthly to help with optimizing current
and future plans.
Implemented new strategies to improve click-
through rates and conversion.
 Leveraged tracking data to segment target
audiences, trigger campaigns and personalize
content.
Evaluated market trends to stay current on
consumer and competitor changes.
Managed digital projects from initial concept
through final implementation and live monitoring.
Optimized social media channels and web pages to
improve SEO and usability.
Created social media content with innovative brand
messaging to support new product launches.

2016-04 - Digital Marketing Assistant

2017-05 Fridge Buyback, Manly, NSW
Managed digital projects from initial concept
through final implementation and live monitoring.
Created and deployed social media content,
engaged with target audiences and boosted reach
with strategic ad placements.
Developed backend-tracking URLs to measure
campaign results and determine ROI.
Created content strategies for digital media.
Collected and analyzed Web metrics such as visits,
time on site and page views per visit.
Optimized social media channels and web pages to
improve SEO and usability.
Implemented new strategies to improve click-
through rates and conversion.

2016-10 - Marketing Intern

2016-12 Think Smart Marketing, Surry Hills, NSW
Sat with marketing team members to learn new tasks
and determine best tactics for solving challenges.
Created proposals and organized pursuit
documentation to support marketing staff.
Participated in brainstorming meetings to develop
marketing collateral.
Researched interesting and relevant content to
capture interest and improve site traffic.
Measured and reported results of marketing
initiatives.
2020-05 - Farm Hand
2020-12 Scomazzon's Fruits, Daintree, QLD

2014-10 - Community Support Worker

2015-08
Private, Manly Vale, NSW

2013-09 - Delivery Driver

2014-08 Pizza Piece Birra, Mossman, NSW

2009-07 - Waiter
2012-08 Ironbark Pizzaria, Manly, NSW

Education

2012-02 - Bachelor of Arts: Psychology

2015-12
Macquarie University - Sydney, NSW
Participated in several student organisations and
completed a semester abroad in Colorado, USA at
Colorado State University.