Luca Samson Detail-oriented Digital Marketing professional with well-organized and data-driven

approach to prospecting leads, developing strategies, and improving ROI. Proficient in

Digital Marketing Social Media Management, SEO optimization and Content Strategy. Good
interpersonal, communication and planning abilities.
Contact
Work History
Address
Beacon Hill, NSW, 2100

Phone
0416 522 550
2018-05 - Digital Marketing Manager
2020-03 Skater HQ, Sydney, NSW
E-mail
 Administered marketing calendar and posted new content to
luca.samson@yahoo.com.au
coincide with new product and service releases.
 Monitored and evaluated website analytics to assess campaign
Skills success, identify issues and make
 forward-thinking adjustments to maintain targets. Evaluated
Content Development Web
monthly performance statistics and used data to inform future
Analytics strategies.
 Analyzed competitor pages to locate backlink and keyword
Email Marketing opportunities.
SEO Proficiency  Created social media content with consistent tone and
increased customer engagement through said content.
Strategic Planning  Monitored return on investment of online and social media
marketing efforts.
 Discussed SEO needs and optimized strategies for short- and
long-term campaigns.
 Improved page content, keyword relevancy and branding to
achieve search engine optimization goals.

Digital Marketing Assistant

Weedtechnics, Terry Hills, NSW
2016-04 -  Created and deployed social media content, engaged with target
2017-05 audiences and boosted reach with strategic ad placements.
 Tracked and reported on marketing campaign performance
monthly to help with optimizing current and future plans.
 Implemented new strategies to improve click- through rates and
conversion.
  Leveraged tracking data to segment target audiences, trigger
campaigns and personalize content.
 Evaluated market trends to stay current on consumer and
competitor changes.
 Managed digital projects from initial concept through final
implementation and live monitoring. Optimized social media
channels and web pages to improve SEO and usability.
 Created social media content with innovative brand messaging to
support new product launches.

Digital Marketing Assistant

Fridge Buyback, Manly, NSW
2016-04 -
 Managed digital projects from initial concept through final
2017-05
implementation and live monitoring. Created and deployed
social media content, engaged with target audiences and
boosted reach with strategic ad placements.
 Developed backend-tracking URLs to measure campaign
results and determine ROI.
 Created content strategies for digital media. Collected and
analyzed Web metrics such as visits, time on site and page
views per visit.
 Optimized social media channels and web pages to improve
SEO and usability.
 Implemented new strategies to improve click- through rates
and conversion.

Marketing Intern
Think Smart Marketing, Surry Hills, NSW
 Sat with marketing team members to learn new tasks and
2016-10 -
determine best tactics for solving challenges.
2016-12
 Created proposals and organized pursuit documentation to
support marketing staff. Participated in brainstorming
meetings to develop marketing collateral.
 Researched interesting and relevant content to capture interest
and improve site traffic.
 Measured and reported results of marketing initiatives.
2020-05 -
Farm Hand
2020-12
Scomazzon's Fruits, Daintree, QLD
2014-10 -
Community Support Worker
2015-08
Private, Manly Vale, NSW
2013-09 -
Delivery Driver
2014-08
Pizza Piece Birra, Mossman, NSW
2009-07 -
Waiter
2012-08
Ironbark Pizzaria, Manly, NSW

Education
2012-02 -
Bachelor of Arts: Psychology
2015-12
Macquarie University - Sydney, NSW
Participated in several student organisations and completed a
semester abroad in Colorado, USA at Colorado State University.