UNILEVER

Unilever is a multinational company that operates in the fast-moving consumer goods (FMCG)
industry. The company has a long history of innovation, including a commitment to
sustainability and social responsibility.
In recent years, Unilever has focused on radical innovation in areas such as sustainable living,
digital transformation, and personalization. For example, the company has launched several eco-
friendly and sustainable products, including biodegradable cleaning products and plant-based
food options. Additionally, Unilever has invested heavily in digital technologies, such as
artificial intelligence and data analytics, to enhance the customer experience and drive efficiency.
Unilever's focus on radical innovation has helped the company remain competitive and relevant
in an ever-changing market. By continuously pushing the boundaries of what is possible,
Unilever is positioning itself for future success.

Unilever is known for its focus on incremental innovation, which is the process of continuously
improving existing products, services, and processes. Some key points about objectives
incremental innovation at Unilever include:
1. Continuous improvement: Unilever believes in making small, continuous improvements
to their products and processes to meet changing consumer needs and preferences.
2. Customer-centric approach: The company takes a customer-focused approach to
innovation, seeking to understand their needs and desires in order to create products that
meet their expectations.
3. Sustainable innovation: Unilever is committed to sustainable innovation, seeking to
create products that are both environmentally friendly and economically viable.
4. Collaboration: The company fosters a culture of collaboration, encouraging employees to
work together to find new and better ways of doing things.
5. Lean innovation: Unilever uses a lean innovation approach, which involves rapidly
prototyping and testing ideas to determine their viability. This allows the company to
quickly identify and pursue the most promising opportunities.
By focusing on incremental innovation, Unilever is able to respond to changing market
conditions and stay ahead of its competitors.
Incremental Innovation
 Developed by Unilever R&D and Sustainability scientists, and made with 75% less
plastic, this innovation allows to refill and use Cif spray bottles over and over. It’s also
100% recyclable and has a ten times concentrated formula, meaning 97% less water is
transported – which is an 87% reduction in trucks on the road

 Dove’s Body Wash is far cleverer than we might imagine. Whilst it’s designed to wash
off, it also now acts as a moisturizer using their new, patented technology. It also comes
in 100% recycled bottles, saving 20,000 tonnes of virgin plastic a year.

 Unilever Dilute at Home Refill is a 3X concentrate formulation that has been developed
to attack stains first time and reduce plastic waste. The innovation uses 50% less plastic
in its 100% recyclable bottle and uses 70% less water during production.

Disruptive Innovation
 Unilever R&D experts have formulated the world’s most powerful anti-perspirant
deodorant with Defence+ technology. Specially formulated to keep us dry, it creates a
micro shield that protects you from sweat for 96 hours. This new technology can be
found in Sure, Rexona and Dove deodorant ranges.
 Unilever has developed ground-breaking new technology to recycle sachets. Unilever
develops new technology to tackle the global issue of plastic sachet waste. CreaSolv Process
technology has been adapted from a method used to separate brominated flame retardants
from waste electrical and electronic equipment polymers. During the process, the plastic
is recovered from the sachet, and the plastic then used to create new sachets for Unilever
products - creating a full circular economy approach.

Radical Innovation

 A zero salt stock cube: To create the Knorr zero salt stock cube, the R&D
team of Unilever ran thousands of virtual experiments in parallel, with
multiple combinations of ingredients to find the optimal balance of taste,
texture and nutrition. Launched in 2020 and now scaled to ten markets, it’s
just one of the many steps our largest food brand is taking to help consumers
transition to healthier diets.
 Hellmann’s Vegan Mayonnaise: If the world’s food system is to cope with
population growth and climate change, plant-based foods must be higher on
the menu. Dairy-free, vegan and meat alternatives – high growth and
premium segments – are a key focus. One particularly successful innovation
 in this space is Hellmann’s Vegan Mayonnaise which is now available in 33
markets (and counting) and is the No.1 vegan mayonnaise in the UK,
Canada, Germany, Spain, Sweden, Greece, Czech Republic and
Netherlands. And food isn’t the only application for plant-based ingredients.
Unilever is also introducing 100% renewable and biodegradable plant-based
polymers in our laundry detergents
 Hourglass’ First Bug-Free Vegan Red Lipstick: Hourglass Cosmetics and
parent company Unilever developed a vegan carmine to replace crushed up
bug bodies in its new Red 0 lipstick.

SUGGESTIONS
Unilever, being a leading multinational consumer goods company, can adopt
a variety of innovative approaches to stay ahead of its competitors. Some of
the innovations that Unilever can consider include:
1. Sustainability and eco-friendly initiatives: Adopting sustainable and
environmentally conscious practices can set Unilever apart from its
competitors and appeal to consumers who are becoming increasingly
conscious of their environmental impact.
2. Personalization and customization: Offering personalized products and
experiences tailored to individual customer needs and preferences can
differentiate Unilever from its competitors and create a strong emotional
connection with customers.
3. Digital Transformation: Adopting and integrating cutting-edge technologies
such as Artificial Intelligence, Big Data, and the Internet of Things can
enhance Unilever's operational efficiency, customer engagement, and
product innovation.
4. Collaborations and partnerships: Developing strategic partnerships and
collaborations with startups, universities, and other organizations can bring
fresh perspectives and new ideas to Unilever, helping it stay ahead of the
curve.
5. Health and wellness focus: Focusing on promoting health and wellness
through its products and initiatives can position Unilever as a company that
cares about its customers' well-being, helping it stand out from its
competitors.