Scribd Logo
Upload

Welcome to Scribd!

  • Mercado Ads INTERNET

    Uploaded by

    Luis Ramirez
    20 views5 pages
    This document outlines a marketing budget and plan for 2022 across multiple months. It allocates $250,000 total for the fiscal year, with $65,000 budgeted per month from March to May, and $55,000 in June. The bulk of the budget ($190,000) is dedicated to full funnel marketing including discovery, consideration, and performance advertising. An additional $60,000 is allocated to product ads. No funds are budgeted for events or special occasions. Key tactics include search ads, display ads, and push notifications. Print volumes and estimated clicks are provided by month.

    Original Description:

    EJEMPLOS DE ADS DE INTERENET

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines a marketing budget and plan for 2022 across multiple months. It allocates $250,000 total for the fiscal year, with $65,000 budgeted per month from March to May, and $55,000 in June. The bulk of the budget ($190,000) is dedicated to full funnel marketing including discovery, consideration, and performance advertising. An additional $60,000 is allocated to product ads. No funds are budgeted for events or special occasions. Key tactics include search ads, display ads, and push notifications. Print volumes and estimated clicks are provided by month.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    20 views5 pages

    Mercado Ads INTERNET

    Uploaded by

    Luis Ramirez
    This document outlines a marketing budget and plan for 2022 across multiple months. It allocates $250,000 total for the fiscal year, with $65,000 budgeted per month from March to May, and $55,000 in June. The bulk of the budget ($190,000) is dedicated to full funnel marketing including discovery, consideration, and performance advertising. An additional $60,000 is allocated to product ads. No funds are budgeted for events or special occasions. Key tactics include search ads, display ads, and push notifications. Print volumes and estimated clicks are provided by month.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 5

    SUMMARY

    Consumer Concept Format mar 22 abr 22 may 22 jun 22 FY 2022


    Journey
    Full Funnel + Special Events +
    TOTAL SUMMARY $65.000 $65.000 $65.000 $55.000 $250.000
    Ocasiones de Consumo
    SUMMARY

    Discovery + Consideration $50.000 $50.000 $50.000 $40.000 $190.000


    Full Funnel Summary
    Product Ads $15.000 $15.000 $15.000 $15.000 $60.000

    Events Summary Sponsor HUBs $0 $0 $0 $0 $0

    Audience Deals
    Ocasiones de Consumo $0 $0 $0 $0 $0
    (Programmatic)

    Prints 500.000 1.250.000 750.000 400.000 2.900.000


    Reach 166.667 416.667 250.000 133.333 966.667
    CTR 0,30% 0,30% 0,30% 0,30% 0,30%
    Clics 1.500 3.750 2.250 1.200 8.700

    *Montos en MXN sin IVA

    20,58%
    MAR
    Consumer Concept Format Prints / Days CTR Clics CPM CPC TOTAL
    Journey
    Full Funnel + Special Events +
    TOTAL MAR 500.000 0,30% 1.500 N/A N/A $65.000
    SUMMARY

    Ocasiones de Consumo

    Discovery & Consideration 500.000 0,30% 1.500 N/A N/A $50.000


    Full Funnel Summary
    Product Ads N/A 0,00% N/A N/A N/A $15.000

    Events Summary Sponsor HUBs N/A 0,00% N/A N/A N/A $0

    Ocasiones de Consumo N/A 0 0,00% 0 N/A N/A $0

    Home Slider 0 0 0,20% 0 N/A N/A $0


    DISCOVERY & CONSIDERATION

    Home Page

    Top Home Banner by CPM 0 N/A 0,40% 0 $250 N/A $0

    Mobile Notification Push Notification 0 0 0,10% 0 N/A N/A $0

    Category Top Searsch Banner 0 0 0,30% 0 N/A N/A $0

    All Site Audience Display Native 500.000 N/A 0,30% 1.500 $100 N/A $50.000
    PERFORMANCE

    Search Product Ads N/A N/A N/A N/A N/A N/A $15.000
    EVENTS

    N/A Sponsorship N/A N/A N/A N/A N/A N/A $0


    OCASIONES DE
    CONSUMO

    Audience Deals Display 0 N/A 0,20% 0 $70 N/A $0

    Audience Deals
    (Programmatic)

    Audience Deals Video 0 N/A 0,20% 0 $140 N/A $0


    ABR
    Consumer Concept Format Prints / Days CTR Clics CPM CPC TOTAL
    Journey
    Full Funnel + Special Events +
    TOTAL ABR 1.250.000 0,30% 3.750 N/A N/A $65.000
    SUMMARY

    Ocasiones de Consumo

    Discovery & Consideration 1.250.000 0,30% 3.750 N/A N/A $50.000


    Full Funnel Summary
    Product Ads N/A 0,00% N/A N/A N/A $15.000

    Events Summary Sponsor HUBs N/A 0,00% N/A N/A N/A $0

    Ocasiones de Consumo N/A 0 0,00% 0 N/A N/A $0

    Home Slider 0 0 0,20% 0 N/A N/A $0


    DISCOVERY & CONSIDERATION

    Home Page

    Top Home Banner by CPM 0 N/A 0,40% 0 $320 N/A $0

    Mobile Notification Push Notification 0 0 0,10% 0 N/A N/A $0

    Category Top Searsch Banner 1.250.000 5 0,30% 3.750 N/A N/A $50.000

    All Site Audience Display Native 0 N/A 0,30% 0 $100 N/A $0


    PERFORMANCE

    Search Product Ads N/A N/A N/A N/A N/A N/A $15.000
    EVENTS

    Día del niño Sponsorship N/A N/A N/A N/A N/A N/A $0
    OCASIONES DE
    CONSUMO

    Audience Deals Display 0 N/A 0,20% 0 $70 N/A $0

    Audience Deals
    (Programmatic)

    Audience Deals Video 0 N/A 0,20% 0 $140 N/A $0


    MAY
    Consumer Concept Format Prints / Days CTR Clics CPM CPC TOTAL
    Journey
    Full Funnel + Special Events +
    TOTAL MAY 750.000 0,30% 2.250 N/A N/A $65.000
    SUMMARY

    Ocasiones de Consumo

    Discovery & Consideration 750.000 0,30% 2.250 N/A N/A $50.000


    Full Funnel Summary
    Product Ads N/A 0,00% N/A N/A N/A $15.000

    Events Summary Sponsor HUBs N/A 0,00% N/A N/A N/A $0

    Ocasiones de Consumo N/A 0 0,00% 0 N/A N/A $0

    Home Slider 0 0 0,20% 0 N/A N/A $0


    DISCOVERY & CONSIDERATION

    Home Page

    Top Home Banner by CPM 0 N/A 0,40% 0 $240 N/A $0

    Mobile Notification Push Notification 0 0 0,10% 0 N/A N/A $0

    Category Top Searsch Banner 750.000 3 0,30% 2.250 N/A N/A $50.000

    All Site Audience Display Native 0 N/A 0,30% 0 $100 N/A $0


    PERFORMANCE

    Search Product Ads N/A N/A N/A N/A N/A N/A $15.000
    EVENTS

    Hot Sale Sponsorship N/A N/A N/A N/A N/A N/A $0


    OCASIONES DE
    CONSUMO

    Audience Deals Display 0 N/A 0,20% 0 $70 N/A $0

    Audience Deals
    (Programmatic)

    Audience Deals Video 0 N/A 0,20% 0 $140 N/A $0


    JUN
    Consumer Concept Format Prints / Days CTR Clics CPM CPC TOTAL
    Journey
    Full Funnel + Special Events +
    TOTAL JUN 400.000 0,30% 1.200 N/A N/A $55.000
    SUMMARY

    Ocasiones de Consumo

    Discovery & Consideration 400.000 0,30% 1.200 N/A N/A $40.000


    Full Funnel Summary
    Product Ads N/A 0,00% N/A N/A N/A $15.000

    Events Summary Sponsor HUBs N/A 0,00% N/A N/A N/A $0

    Ocasiones de Consumo N/A 0 0,00% 0 N/A N/A $0

    Home Slider 0 0 0,20% 0 N/A N/A $0


    DISCOVERY & CONSIDERATION

    Home Page

    Top Home Banner by CPM 0 N/A 0,40% 0 $250 N/A $0

    Mobile Notification Push Notification 0 0 0,10% 0 N/A N/A $0

    Category Top Searsch Banner 0 0 0,30% 0 N/A N/A $0

    All Site Audience Display Native 400.000 N/A 0,30% 1.200 $100 N/A $40.000
    PERFORMANCE

    Search Product Ads N/A N/A N/A N/A N/A N/A $15.000
    EVENTS

    N/A Sponsorship N/A N/A N/A N/A N/A N/A $0


    OCASIONES DE
    CONSUMO

    Audience Deals Display 0 N/A 0,20% 0 $70 N/A $0

    Audience Deals
    (Programmatic)

    Audience Deals Video 0 N/A 0,20% 0 $140 N/A $0

    You might also like