APPLE YOUTUBE VIDEOS/COMMERCIALS

What are the most-viewed YouTube videos?

Apple (iPhone) product launch events and commercials

What YouTube channel has the most subscribers?

https://www.youtube.com/user/Apple/featured 13.8M Subscribers

What is your favorite YouTube commercial in this product category?

https://www.youtube.com/watch?v=65JrtwtTOdc Meet iPhone 12 — Apple

Write a short paragraph about what you learned. Think of the “why.” Why was that commercial your
favorite? Why do the videos and channels with the most views and subscribers have those rankings?
How did they get there?

Here’s What I Came to Learn from Apple Videos:

1. Apple has been clear on what messages they wanted to convey and If their target audience has
some incorrect perception regarding their product, service, or brand, they’re not afraid to
correct it.

2. Apple has always chosen to associate its brand, product, or service with people who have a
depth of character and demonstrate admirable qualities. If they link their business to people
who are famous for shallow reasons, they’ll probably miss out in the long run.

3. They show their audience how they can help them get closer to their ideal state. the ads do that
well because it captures something that a lot of people often fantasize about: having a regular
day transformed into something extraordinary.

4. With the still-recognizable silhouettes, Apple managed to resonate with a wider section of its
audience while beautifully demonstrating its innovative product along with its features.
Anyone watching the ad would easily be able to connect to the commercial on a personal level.
At a time when personalized marketing wasn’t so simple, Apple certainly knew how to get the
job done.

5. If you have a product or service that addresses your target audience’s needs and offers an
unparalleled solution to a genuine problem, don’t be shy and tell people about it.

6. Create compelling commercials that tell a story and reflect your brand values.

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 The fact that they have managed to build such a dedicated fan base is also a tremendous feat in and
of itself.

So, what’s the one common denominator that has kept Apple on top when it comes to high-end
brands? Marketers would agree that it’s word-of-mouth. Apple commercials do a great job of
creating buzz around their products.

The company’s advertising engine is one of the most effective in terms of encouraging word-of-
mouth marketing. It’s how the brand has become so powerful and still manages to crush it in a
competitive market.

As a marketer, if we can grasp the factors discussed what make Apple commercials effective, we’ll be
able to apply them to our campaigns even if we are in a completely different industry.

It all comes down to understanding your brand; your audience, and delivering your message in a
novel and inspiring way.

This study source was downloaded by 100000855472767 from CourseHero.com on 11-22-2022 16:54:06 GMT -06:00

https://www.coursehero.com/file/94270454/102-Introduction-to-YouTubedocx/
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