POKA 88 FOOD HUB FORM 2

MARKET STUDY AND EVALUATION FORM

Complete Name:
Proposed Location
Address:

Date of Observation:

A.LOCATION
Describe the Actual Location:

Attached Location Map:

Attached Photo(s) of your Trading Area:

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POKA 88 FOOD HUB FORM 2

B. PHYSICAL CHARACTERISTICS / SITE INFORMATION

1 Measurements
a. Frontage in meter
b. Total area in sqm.

2. Leasing
Information
a. Lessor
b. Lease duration
c. Escalation clause
d. Rental rate
e. Electricity
f. Water
C.Traffic Information
Hours Foot Count

9:00 - 10:00 A.M.

10:00 - 11:00 A.M.
11:00 - 12:00 NN
12:00 - 1:00 P.M.
1:00 - 2:00 P.M.
2:00 - 3:00 P.M.
3:00 - 4:00 P.M.
4:00 - 5:00 P.M.
5:00 - 6:00 P.M.
6:00 - 7:00 P.M.
7:00 - 8:00 P.M.
8:00 - 9:00 P.M.
Total Count

1. Volume of Traffic per

day
a. Weekdays
b. Weekends

2. Projected Customer per

day
a. Weekdays
b. Weekends

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POKA 88 FOOD HUB FORM 2

3. Peak traffic timings:

D. Competitors
1. Number of Beverage and Food Retail
businesses within the Area:

2. Visit and observe nearby direct and indirect competitors. ex. Serenitea, John Lemon,
Fruitas, Zagu, Kopiroti, etc.)

Competitor’s No. of Steps from Average Daily Price Range

Name / Product your location Sales
(Distance)
Example: Thirstea 50 PHP 1.5 - 2K PHP 60 - 80

1.

2.

3.

4.

5.

E. Assessment of the Market

1. What is your projected Average
Sales
Monthly:
Daily:

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POKA 88 FOOD HUB FORM 2

2. Where will most of your customer come from?

Traffic Generator Type of Population Tuition Fee

Generator / No. of Beds for (for Schools)
Hospitals
ex. Pembo Elementary School Public School GS: 1000 GS: No Tuition fee
HS: 2000 HS: No Tuition fee
1.

2.

3.

4.

5.

I understood that the sales and expense percentage projections are estimates only based on
Franchisor’s operations. These are not guarantees of success for your franchised location.
Sales and expenses will highly depend on the location and the hands-on management of the
Franchisee.

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POKA 88 FOOD HUB FORM 2

Signature over Printed Date

Complete Name

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