Introduction :

Lazada Malaysia is an online shopping centre Based in Kuala Lumpur that starts at 2013 ,, it
is one of the Lazada branch Lazada Group, a private company e-commerce that also operates
in several countries in Southeast Asia, including Indonesia, Singapore, Thailand.

Lazada provides a wide range of products including home appliances, electronics, health food
supplements, beauty products, sports equipment, and many more.

A company that operates entirely online, to use their service, users need to access the Web
via their computer, mobile phone, or mobile device applications.. They also offers the best
selection of quality products you'll find anywhere all at your fingertips.

At 2016 Lazada Malaysia announced that they have more than five million products and
thousands of employees, 10 000 sellers and two warehouses in Subang Jaya, Selangor

Given these facts, it appears that Lazada offers a better shopping experience . however, it
comes down to customer satisfaction.

Lazada might seem more products at a cheaper rate, But if their online delivery system gets
improved and the customer have access to supplier it will increase customer's reliability and
make the system unique.

Generally, it’s fair to say that both e-commerce businesses contribute to the strengthened
performance of e-commerce in Southeast Asia. When it comes to dominance in terms of
market share and revenue, Lazada continues to be in the lead.