T R A N S F O R M K N O W L E D G E I N T O I M P A C T. O N L I N E .

LEARN. The Stanford LEAD year-long online business program offers a deeply immersive,
academically rigorous experience for professionals who are committed to driving meaningful

ENGAGE.
change within themselves, their teams, and their organizations.

LEAD bridges research-backed concepts into practice, empowering you to transform

ACCELERATE. knowledge into impact. The insightful curriculum—delivered online via connective virtual
platforms—promotes the application of business frameworks in real-time, to real-life

DISRUPT. business challenges.

Our hand-selected global cohort of mid-to-senior level professionals and leaders value
Transforming collaboration, diverse perspectives, and the exchange of knowledge to craft effective
Business Leaders solutions and approaches.
Into Change Makers.
Experience an immersive online business program that propels you, your team and your
organization to the next level.

VIRTUAL FACULTY CURRICULUM REAL-WORLD FEEDBACK GLOBAL

A classroom experience Learn from the same Research-based,
APPLICATION High-touch interactions
COHORT
at your fingertips: Stanford Graduate School academically rigorous Course assignments with Stanford GSB Collaborate and connect with
meaningful, virtual of Business professors that coursework from guide you in applying faculty and personalized, a diverse group of global
engagement that goes teach in our highly ranked Stanford GSB. your learnings real-time actionable feedback from peers for knowledge sharing
beyond a face-to-face MBA program. for immediate impact. course facilitators and support through the
experience. and peers. LEAD program and beyond.
 It’s a complete
“
mind-shaping
experience.

”
- Constantin Nicolai Vlad, CEO
– Constantin Nicolai Vlad, CEO
TwoStone LLC
TwoStone LLC

“
My experience
Prepare to up-level, personally and professionally with LEAD. In the foundation courses, you
will master the core competencies of leadership and learn how to make strategic and viable
decisions to drive the right initiatives forward and accelerate impact in your organizations.
with the LEAD program You will fine tune your knowledge base with five elective courses that can be customized
has really supercharged to suit your personal learning journey.
me as a leader. I’ve been
able to launch global STANFORD LEAD BENEFITS:
initiatives that without
the LEAD program I LEARN from the brightest minds in the world, our acclaimed Stanford GSB faculty.
may not have had the
courage, the strategy or ENGAGE with Stanford Graduate School of Business faculty and a global cohort
of peers, leveraging innovative platforms that foster deep connections.
the support from a
network to implement. ACCELERATE your impact at work by applying your learnings in real-time for

Chief
”
– Gabrielle
- Gabrielle McGee, ChiefMcGee
Operating
Tory Burch
Operating Officer
Officer
Foundation
high-impact results.

DISRUPT your organization and drive meaningful change.

Tory Burch Foundation

Impactful LEADers A World-Class Experience Real World Influence

LEAD has The LEAD The frameworks

94% contributed
to my 96% program is
worth the 98% I learned in LEAD can
be easily translated to
professional investment.
Participants Participants Participants everyday challenges
Agree success. Agree Agree on the job.

*Source: Data Data

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survey of of
responses 254 former
254 formerparticipants,
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 WHO ARE

LEAD
PARTICIPANTS?
Mid to senior level
professionals who are
committed to
Engaged leaders
who are committed to
developing their
Enterprising
professionals who
wish to collaborate
Emerging leaders
who want to up-level
their career trajectory
LEAD participants are implementing creative management skills with other and master the
from diverse personal strategies and and approaches to self-motivated foundations of
and professional
practices to position optimize team individuals and value impactful leadership.
backgrounds, though
they all share a bold their organizations at performance. an exchange of diverse
determination to drive the forefront of perspectives, to drive
innovation in their
innovation. change.
organizations and
industries.

LEAD PARTICIPANT SPOTLIGHT STORIES

HÉLІO
Global Head of Technology Business Partner, Vale
Without LEAD, Hélio said he likely wouldn’t be in his current role. Hélio used the frameworks and skills he
developed through LEAD to create the change and impact his organization needed. He also credits the program
with giving him the confidence to pursue higher purpose and broader impact. While in LEAD, he got promoted
to a new role at his organization as Head of Global IT Innovation; he also formed Match4Action.org, a social
enterprise and foundation focused on accelerating social impact globally, with six other LEAD participants.

“I really feel part of a strong and vivid Stanford community for continuous learning, collaboration, change, and
impact. The program gives you the necessary skills and confidence to face your challenges. The great network
and amazing content motivate you to keep up the journey after the program. I continue to find value in LEAD,
and have taken several additional courses, even after completing my certificate.”

JOLONE
Executive Director, UBS Zurich
Despite several years in middle management at various banks, Jolone felt that her career had stalled. Jolone
entered LEAD with the goal of breaking through her current challenges and embodying a role at the executive
level. She saw LEAD as the key to unlocking her executive potential by broadening the breadth of her existing
skillset and enhancing her visibility. Jolone landed a new job as the Executive Director, Relationship Manager
for UBS Switzerland AG. She credits much of her success to the LEAD program.

“What I found most fascinating, which I told a lot of people: can you believe that a virtual program doesn’t
feel like it’s virtual? That a virtual program is even, to me, more effective than any other face-to-face program
that I’ve done. You actually don’t get to feel that you are doing this long distance, and it’s amazing.”

LEAD PARTICIPANTS ARE A DIVERSE GROUP OF MID C-SUITE

PRESIDENT
TO SENIOR LEVEL PROFESSIONALS AND LEADERS. VICE-PRESIDENT
HEAD OF REGION

100+ 30+ 40 23-79 1/3

DIRECTOR
MANAGER
COUNTRIES INDUSTRIES AVERAGE AGE AGE RANGE WOMEN OTHER
 FACULTY
Our faculty team is assembled from world-renowned authors, expert educators, and
trail-blazing researchers, who teach in our highly ranked MBA program. Through the delivery
of meaningful and relevant coursework, discussion and materials, our faculty teaches our
participants dynamic solutions to business challenges and empowers participants to apply
their new skills and frameworks to make an immediate impact. Here we shine a spotlight
Preparing professionals on two of our esteemed Stanford Graduate School of Business faculty, the directors of the
to reach their leadership LEAD program.
potential by thriving in a
state of constant change.
PETER DEMARZO
The Staehelin Family Professor of Finance
Faculty Director, Stanford LEAD
World-Class Peter DeMarzo is the Staehelin Family Professor and Professor of Finance, and
Stanford Professors Faculty Director for Educational Technology, and former Senior Associate Dean for
Stanford GSB. He has published research on corporate investment and financing,
Learn from the same asset securitization, financial contracting, and market regulation. Recent work
Stanford professors has examined the optimal design of securities, compensation mechanisms,
regulation of insider trading and broker-dealers, bank capital regulation, and the
who teach in our influence of information asymmetries on corporate disclosures and investment.
top-ranked He is co-author of Corporate Finance and Fundamentals of Corporate Finance
MBA program. (Pearson Prentice Hall 2012). He has served as president of the Western Finance
Association and director of the American Finance Association. He is a Research
Associate of the National Bureau of Economic Research. Before joining Stanford,
he was on the faculty of U.C. Berkeley’s Haas School of Business, Northwestern
University’s Kellogg Graduate School of Management, and a National Fellow
at the Hoover Institution. DeMarzo received a Ph.D. in Economics in 1989 and
M.S. in Operations Research in 1985 from Stanford University, and a B.A. in
Cognitive Science and Applied Mathematics in 1984 from U.C. San Diego. His
research has received awards including the Barclays Global Investors/Michael
Brennan best paper award from the Review of Financial Studies, and the Western
Finance Association Corporate Finance Award. He won the Sloan Teaching
Excellence award in 2004 and 2006, and the Cheit Outstanding Teaching Award
Breakthrough in 1998. He currently teaches MBA and PhD courses in Corporate Finance and
Financial Modeling.
Curriculum
High Impact results
from research-based SARAH SOULE
curriculum and The Morgridge Professor of Organizational Behavior
frameworks. Senior Associate Dean for Academic Affairs
Faculty Director, Stanford LEAD
Sarah A. Soule is the Morgridge Professor of Organizational Behavior at Stanford
GSB. Her major areas of interest are organizational theory, social movements, and
political sociology. She has written two recent books, the first with Cambridge
University Press, entitled Contention and Corporate Social Responsibility, and the
second with Norton, called A Primer on Social Movements. She is the series editor
for the Cambridge University Press Contentious Politics series. She is a member
of the founding team of the new journal, Sociological Science, an open access
Supportive journal that is disrupting academic publishing. She has served on a number of
Staff boards of non-profit organizations, is currently a member Board of Advisors to
the Hasso Plattner Institute of Design (the Stanford d.school) Fellowship program,
Our staff is at your and is currently serving on the faculty advisory board to the Stanford Center for
the Advancement of Women’s Leadership. She has taught a number of courses
service at every step with the Stanford d.school, and is the Faculty Director for the Executive Program
as you earn your in Social Entrepreneurship at Stanford Graduate School of Business. She has
certificate. served as a judge for the Center for Social Innovation Fellowship program, and
for the Tech Awards (Tech Museum of Innovation).
 COURSEWORK

Master the Foundations:

Stanford LEAD develops effective leaders who embody five core leadership competencies:
critical analysis, self-awareness, interpersonal acumen, situational awareness, and holistic
communication. These leaders are able to successfully address and navigate the unique
challenges and opportunities inherent in fostering and implementing change within their
organizations.

Foundation Courses (Required):

• Critical Analytical Thinking

• Financing Innovation: The Creation of Value
• Strategic Leadership
• Leadership Immersion (Select One)
• Foundations of Leadership
• Values-Based Leadership
Define Your Own Path: UPON COMPLETION OF
LEAD, PARTICIPANTS
Develop your skill set with five elective courses of your choosing—courses that target your
professional objectives, fill gaps in knowledge and expertise, and enable you to turn your RECEIVE:
learnings into action for real-time impact.
A Stanford Graduate
Elective Courses (Select 5): School of Business
Professional Certificate
• A New Type of Leader: Anchored on Purpose, Fueled by Humor
• Building Power to Lead
• Business Model Analysis and Design
• Communicating with Impact Continued exclusive
• Creating a Life of Consequence: How Happy, Meaningful, and Successful Lives Really invitations to speaker
Happen sessions and special
• Crisis Management events
• Customer Experience Design: A Neuroscience Perspective
• Decision Making
• Design for Disruption
• Design Thinking: From Insights to Viability Continuing
• Designing Organizations for Creativity and Innovation Education Units
• Diverse by Design
• Getting (More of) What You Want: Negotiating, Collaborative Problem-Solving, and
Value-Claiming
• Leadership Agility
• Leading Effective Teams
• Mobilizing for Successful Change: A Toolkit
• Motivating Employees
• Persuasion: Principles and Practice
• Power of Story
 PROGRAM DETAILS:
What To
EXPECT
• Application Deadline: February 8, 2023
• Program Dates: March 22, 2023 - March 21, 2024
• Program Fee: $19,200

Interested in learning about LEAD? Try one of the following:

1) Connect with Us:

Begin with foundation
courses and round out
your curriculum with
elective courses that fit
your business challenges
or professional goals.
Email: gsb_leadcertificate@stanford.edu
Phone: +1.650.736.7901
Live Virtual Advising: https://stanford.zoom.us/j/490766588 (Password: 052015)
• Tuesdays 9-9:30 a.m. Pacific Time
• Wednesdays 1-1:30 p.m. Pacific Time
• Thursdays 5-5:30 p.m. Pacific Time

1 year
2) Complete a Self-Assessment:
You can access a brief questionnaire on the Stanford LEAD website that will help identify if
the LEAD program is the right fit for your goals and objectives. The LEAD team will contact
you upon completion of the self-assessment and offer guidance, based on your responses.
Part-time and fully online
3) Attend a LEAD Preview:

9 courses
4 foundation and 5 elective,
graded on a pass/no pass basis
The richness of the LEAD experience is difficult to put into words. So, we bring the LEAD
program to you to experience over the course of 1-2 weeks. Our program preview gives
you an in-depth look at LEAD by emulating the program experience, with direct access to
Stanford GSB faculty and course facilitators, a global cohort of peers, relevant course content
and the chance to put your new learnings into practice by completing an assignment. As an
additional option, there is the opportunity to question the people who know our program

5-10 hours
best: our participants!

Upcoming LEAD Previews are being offered in November 2022 and January 2023. For
Total time commitment per week future dates, please visit stanfordlead.com

Application Requirements: Eligibility Considerations:

The LEAD application can be completed online. It includes:
• Basic personal contact and professional background inputs
• An essay (500 words or less)
• (2) responses to video interview questions
• Electronic recommendation from a stakeholder on your
professional growth
Tuition: We offer flexible payment options. You may cover costs in
one lump sum or make three payments throughout the year (40%,
30%, 30%). If your company is sponsoring your tuition payment,
we will do our best to work with you on a schedule that fits your
company policies.
Participants are selected based on aptitude, experience, a desire
to collaborate, and the drive to become more impactful leaders
who are committed to accelerating change within themselves
and their organizations.
• Admissions are selective to ensure a diversity of perspectives
and experience within each cohort
• Cohort size is limited in order to facilitate maximum
engagement
• Proficiency with speaking and writing in English is required
(TOEFL is not required)
• No GMAT or GRE required