UNWTO

TOURISM
BAROMETER
Mara Villasanti Portillo
IES Adeje
 INDEX

01 02 03

FACING UP COVID-19 NEW YEAR NEW LIFE THROUGH 2021

How did tourism live the pandemic? The beginning of 2021 vs 2020’s Tourism is starting to reboot but it’s
still soon

04 05

PRIORITIES CONCLUSION
Little nudges of everybody
01
FACING UP
COVID-19
EVERYTHING GOES DOWN
The worst recession since WWII

According to the UNWTO Tourism

Barometer, compared to 2019 (164
million tourists), 2021 only counted
around 50 million tourists, meaning
the loss of $ 1.1 trillion from total
loss of export earnings from
international tourism.
 THE TSUNAMI
2019 VS 2021

ASIA AND THE EUROPE AND

PACIFIC AFRICA WORLDWIDE

900 mill.
-95% -77% fewer
international
drop drop tourists

-82% -68%
drop drop

MIDDLE EAST THE AMERICAS

 02
NEW YEAR NEW LIFE
SITUATION

There’s strong
international demand
that gives way to
many tourist
destinations that have
begun to receive
visitors
A LOT OF CHANGES IN
ONE YEAR
Most destinations have
seen a moderate
rebound in international
arrivals compared to
2020 due to several
factors.
 MAIN FACTORS

The rapid
increase of The
vaccination and affordability
clear health of coronavirus
measures tests

Relaxation and Coordination

reduction of protocols travel
restrictions between countries
03
THROUGH 2021
 EXPERTS
OPINION

IT IS STILL TOO EARLY

Most experts believe
that it will not return
to the levels of 2019
until 2024 or later

JUST A FEW
HOPES MORE
Only 31% of experts
foresee better results
towards the end of
the year.
BUT WHY SO
FAR AWAY?

The imposition of travel

restrictions and the lack
of coordination in travel
and health protocols

Disparate rules and Quarantines, mandatory

regulations and tests, the late arrival of
vaccines and their late
unequal vaccination administration
rates

Except in cases, the

total closure of
borders
 IMPROVEMENT
The main source countries
France are experiencing a
(-35%)
significant improvement
this summer. Even, in some
countries they even
exceeded 2019 revenues,
such as Mexico
United States
(-49%)
 04
PRIORITIES
WHAT TO HOLD
ON TO
The impossibility of
carrying out international
tourism has caused an
increase in the demand
for domestic tourism and
slow travel LITTLE NUDGES OF
EVERYBODY
It’s said. Some countries
are in a worse situation,
but it’s still important
wherever we are to follow
the protocol and health
instructions
OTHER CRUCIAL
NEEDS
POLITICAL AND
ECONOMICAL
It is essential that governments,
with the support of development
partners, consider the possibility of
paying special attention to the way
in which the tourism sector
influences the livelihoods and
opportunities for employment of
millions of people.
The rights of workers and every effort
should be made to keep their jobs.
ENVIRONMENTAL
- Crisis management and mitigation of
socio-economic impacts on livelihood
- Promotion of innovation and
digitization of the tourism ecosystem
- Promoting sustainability and
inclusive green growth
- Strengthening of coordination,
alliances and solidarity for
socioeconomic recovery
05
CONCLUSION
 TOURISM IS MORE THAN JUST
TRAVELLING

Tourism has generally been considered as an export from a region or nation to the
destination, where income is generated, employment is favored,ç, foreign exchange is
contributed to help balance the balance of payments, public revenue is increased and
activity is encouraged business. Also, tourist activity takes on great importance in the
economy due to its high contribution to the generation of Value Gross Aggregate (VAB) in
the receiving region. Indeed, tourist expenses aren’t only limited to paying the rent a room
in a hotel, but also allocate part from your disposable income to a wide variety of services
and consumer goods such as food, transportation, entertainment, excursions, etc.
 THANKS
Does anyone have any questions?