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1. NIKE
Nike is a multinational
company that

designs,develop,manufactures and distributes footwear,apparel,equipment and

servies world wide.by the early 21st century,nike had retail outlets and distributors in
more than 170 countries.

The company was founded on January 25th 1964 by Bill Bowerman and Phil knight as ‘Blue
Ribbon Sports’ and officially became NIKE,lnc on May 30th 1971.Nike is named after the
goddess of victory mainly because of theirsports and related.
With its highlt recognized trademark,Nike”just do it” and the swoosh logo,sponsors many
elite athletes and sports teams around the world

Nike’s vision : “To bring inspiration and innovation to every athlete

in the world.” 

 Mission statement: “do everything possible to expand human

potential

The Top of shareholders of Nike are Phil knight,Mark Parker,Andrew Champion,Swoosh

LLC,Vanguard group lnc and Black Rook lnc.
John Donaoe serves as the company presidents and CEO.

Since its founding arevence of $49.1 Billion as of 2022 and 76 700 employees worldide.The
company alone is valuedat $185.1 Billion.
Nike owns the most valuable brand in the sports business. Their brand alone is worth about
$29.6 Billion.
Operating segmants for the Nike brands are ; North America,Europe,Middle East and
Africa,Greater China,Asia pacific and Lathin America.
 Nike headquarted in Beaverton.

Among Nike’s marketing devices ,

*Bags
*Shoes
*Bats
Contain etc.

2.EDINBOROUGH
If the hidden meaning of edinborough,

 Excellence on Customer Service

 Dedicated work force
 Integrity
 Novel Technology
 Being Cooperative Social Responsible
 On Time Service
 Respect
 Offering Competitive Prices
 Utilizing Home Grown resources
 Guiding and Caring of the Staff

 Household Satisfaction

EDINBOROUGH Products (pvt) Ltd is a leading Sri lanka food manufacturing compay.
Edinborough as founded in 1973 by C.M.M.R Pasha,Man of india origin.The business that he
started by producing cordials for the limited market at home has now reached customers
with various food products as Edinborough products.

And so far they have introduced their own other brands such as Pasha,Sunfresh,Chefmate
and Happy Maid etc. Edinborough has achieved significant market growth in a short period
of time.

Their vision and mission is as follows,

VISION
To be the most versatile and leading Food Company in Sri Lanka that strives to
delight our valued customers by exceeding the customer expectations.

MISSION
Offering quality products with a competitive price, where by delivering our
services on a timely manner in order to exceed our customer’s expectations,
through the engagement of a professional and competent work force and by
the deployment of local and international standards to achieve customer
satisfaction and delighting them.

R.P.M Zalmy works as managing director.

As their products,

 Jams
 Sauces
 Noodles etc .
 3.Nestle

Nestle is the world largest food and beverage company.

Nestle has globle history of over 150 years and has been a part of sri lamka for more than 110
years. The Nestle company was founded in 1905 by the brothers George and Charles page
from the merger of “The Anglo Swiss Dairy” company and “The Farin Lactin Henry Nestle”
founded in 1867 by Henry Nestle.

Nestle is one of the largest private sector collector of fresh milk in sri lanka and one of the
world’s largest exporters of coconut milk powder. It provides direct employment to over 800
people in sri lanka whilst contributing to the livelihood of over 20 000 local farming
families.

Nestle always strives to improve the quality of its food products. They always try to provide
nutritious food the world. Their vision and mission is,

Nestle vision:
To be a leading, competitive, Nutrition, Health and Wellness
Company delivering improved shareholder value by being a
preferred corporate citizen, preferred employer, preferred supplier
selling preferred products.

Nestle Mission:
Nestle’s mission of “Good Food, Good Life” is to provide consumers
with the best tasting, most nutritious choices in a wide range of food
and beverage categories and eating occasions, from morning to
night.

At the same time, The company is driven by the concept that We unlock the power of
food to enhance quality of life for everyone, today and for generations to come.
Nestle has more than 2000 brands worldwide.Dancow,Milo,Nutren,Kit kat,…etc.

It is also one of the top most valuable companies on the Colombo stock exchange in terms of
market capitalization.

Currently in 4th place in world ranking of FMCG organization claim assets of 135.2 Billion
CHF.

By now, The CEO of Nestle is Ulf Mark Schneider and Joson Avances is Managing Diretor
of Nestle lanka PLC.

They have many different products that offer to the world. As some of them,

 Noodles
 Chocolates
 Milk ,... etc.

4. Unilever
Unilever is a British-Dutch multination company. It is the world’s 3rd largest consumer
goods company as measured by 2011 revenue and I among the world’s largest ice cream
makers.

Unilever is a dual listed company comprising Unilever N.N. of Rotterdam, the Netherlands,
and Unilever PLC of the United Kingdom. Both Unilever companies are controlled by the
same directors.

The Unilever Leadership Executive and Board of Directors, which runs Unilever, is as
follows,

Alan Jope-Chief Executive Officer

Graeme Pitkethly-Chief Financial Officer
Conny Braams-Chief Digital & Commercial Officer
Matt Close-Business Group President Ice Cream
Reginaldo Ecclissato-Chief Business Operations and Supply Chain Officer
Hanneke Faber-President, Nutrition
Fernando Fernandez-President, Beauty & Wellbeing
Fabian Garcia-President, Personal Care
Nitin Paranjpe-Chief People and Transformation Officer
Richard Slater-Chief Research & Development Officer
Maria Varsellona-Chief Legal Officer and Group Secretary

As their vision and mission,

Unilever official mission statement is “to make sustainable living commonplace”

and “to prove that purpose-led, future-fit business model delivers superior
performance.” Unilever aims to achieve a “lasting, positive impact on the world
and the business.” 

Unilever vision statement is “to deliver winning performance by being the

global leader in sustainable business.” Furthermore, Unilever has specific goals,

There were people who were imilar to the above and other people holding various
positions.Unilever owns more than 400 brands including 11 billion dollar brands which each
achiev annual sales in excess of billion. There main brand names include AXE , Bango ,
Comfort , Cif , Dove , Vaseline , Maganum etc.
They have a large numbers of different types of produts and the think they introduce are also
different. As some of their products,
1. Lipton Ceylon tea
2. Marmite
3. Lifeboy soap