MARKETING PLAN :

DISTRIBUTION PLAN

QUEZON CITY UNIVERSITY

 TOPICS TO BE COVERED
Marketing channels
Direct Sales
Distribution
Taking your business online
Email or E-marketing
Telemarketing
M-commerce
Direct mail
Physical distribution, Warehousing
and Factory Location
Customer service

QUEZON CITY UNIVERSITY

 LEARNING OUTCOMES

Discuss and illustrate channels

Define channels
Know the right channels for the product and
enterprise

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 MARKETING CHANNELS
A marketing channel is a system that ensures
the distribution of the product from the
producer to the consumers by passing it
through multiple levels. This is also said a
channel of distribution.

This is an important tool for the management

and is essential for developing a product and
strategic marketing strategy.

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 DIRECT SELLING

Direct selling is the selling of products in

a non-retail setting. Products sold via
direct sales are not typically found in
traditional retail locations. This means
that finding a distributor or rep is the
only way to buy them.

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 Types of direct selling

Single-level direct sales

Host or party-plan sales
Multi-level marketing (MLM)

Tips and pieces of Advice

Focus on building relationships first, not making

sales.
Keep consistent and detailed customer records.
Be passionate and knowledgeable about your
products.
Build and maintain your networks.
Improve your sales skills.

QUEZON CITY UNIVERSITY

 Tips and pieces of Advice

Focus on building relationships first, not

making sales.
Keep consistent and detailed customer
records.
Be passionate and knowledgeable about your
products.
Build and maintain your networks.
Improve your sales skills.
QUEZON CITY UNIVERSITY
 DISTRIBUTION
Distribution is the activity of both selling
and delivering products and services
from manufacturer to customer. This can
also be called product distribution. As
businesses become more global it
becomes important to improve
distribution to ensure that customers
and all members of the distribution
channel are happy.

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 Taking your business online
Starting an online business has several
advantages, including:

It is fairly inexpensive to start.

Major potential and growth.
Always on

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 Source Products to Sell
Online
It will be challenging to run a successful online
business if your products are mediocre. Even if
your industry or products do eventually trend,
it’ll likely be for all of the wrong reasons.

Making your own products.

Finding a dropshipper
Working with a wholesaler
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 E-marketing
E-marketing is a process of planning and executing
the conception, distribution, promotion, and pricing
of products and services in a computerized,
networked environment, such as the Internet and
the World Wide Web, to facilitate exchanges and
satisfy customer demands. It has two distinct
advantages over traditional marketing. E-marketing
provides customers with more convenience and
more competitive prices, and it enables businesses
to reduce operational costs.
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 ONLINE CUSTOMER BEHAVIOR

E-customers' most serious concern is security and privacy,

followed by price, delivery cost, return policy, customer
service, site design, navigation, one-click shopping, and
personalization.

E-MARKETING TECHNIQUES

E-marketing techniques can be broken down to pull and push

marketing. Pull marketing is a passive technique by which
online shoppers take the initiative requesting specific
information on the Web.

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 COSTS AND BENEFITS OF E-MARKETING

E-marketing can offer more competitive prices

than traditional marketing because e-marketing
reduces costs by not having to maintain physical
store space and by strategically placing
distribution centers throughout the country.

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 TELEMARKETING
Telemarketing is the direct marketing of goods or services to
potential customers over the telephone, internet, or fax.
Telemarketing may either be carried out by telemarketers or
increasingly by automated telephone calls or "robocalls." How
Telemarketing Works Telemarketing is the practice of contacting,
vetting, and approaching potential customers. It does not include
the use of direct mail marketing methods. Telemarketing may take
place from a call center, an office, or, increasingly, a home. Many
times, telemarketing can involve a single call to assess interest or
suitability, and then follow-up calls to pursue a sale. Various data
may be used to narrow down large databases of names to a small
number of higher-probability customer prospects.

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 What Is an Example of
Telemarketing?
If you receive a call from somebody you don’t
know who seeks to sell you products or services,
you are talking to a telemarketer. These
individuals contact people usually with the
intention of selling something and can be very
persuasive.

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 M- COMMERCE
Mobile commerce or M-commerce refers to the business
platform where you can buy and sell products and services
with the help of your smartphones (wireless handheld
devices). Types of Mobile commerse:
Google Pay
Shoppee
Paypal , and other digital wallets that allow customers to
purchase a product without asking them to swipe the card.
Samsung has integrated Samsung Pay in its mobile phones
where you once scan your credit or debit card, and then
you only need to put your phone on the payment terminal,
and the transaction will be done successfully. QUEZON CITY UNIVERSITY
 DIRECT MAIL
Direct mail marketing is any physical
correspondence you send to customers in the
hopes of getting them to patronize your
business. All that your direct mailers need to
have is something identifying you or your
business, a call to action (CTA), and a way for
your customers to contact you.

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 Physical Distribution
Warehousing and Factory
Location
It refers to the movement of finished
goods from a company's distribution and
fulfillment network to the end user.
Physical distribution in ecommerce entails
several ecommerce supply chain activities
such as warehousing, inventory control,
order processing, retail fulfillment, and
shipping.

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Warehousing

It is the process of storing physical inventory for sale or

distribution.

Factory Location

It is the act of taking care of the customer's needs by

providing and delivering professional, helpful, high quality
service and assistance before, during, and after the
customer's requirements are met.

Customer Service

It is the act of trying to attend to the needs of the customer by

providing and delivering professional, helpful, high-quality
service and assistance prior to, during, and after the customer's
requirements are met.
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 GROUP 5

GUITA, JEANEBE
GUMATO, JOYCE
GURA, TRISHA JOY
HAYAGAN, ELLA MAE
JAVIER, MAVRIN JADE
QUEZON CITY UNIVERSITY
 THANK YOU

FOR LISTENING

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