THE NATIONAL UNIVERSITY

COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY

3rd & 5th Floor Main Building, Jhocson Street, Sampaloc Manila

Dear Student Learners,

Congratulations!

This activity serves as an evaluation of your learning on the previous discussion that we have. A
step to test your understanding about how Pricing Strategy works with the it’s 3 principles with
consideration to the segment it serves. It is time that you can use those other learnings you have
from your previous subjects for years will be use. Through case study analysis, you can get a
picture and feel some of the problems encountered by different organizations.

I hope that this would be remembered (not because of the length of the scenario) as a tool in
harnessing your comprehension, analysis, communication and decision-making skills before you
step outside the portal of the academe. Formulate your findings and present it to the fullest of
your capabilities.

Thank you!!!

________________________________
Ronald Canoy Barriga
Faculty-in -Charge

CASE STUDY ANALYSIS

PREPARED BY: RONALD CANOY BARRIGA

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 THE NATIONAL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
3rd & 5th Floor Main Building, Jhocson Street, Sampaloc Manila
What is a case study analysis???
A case study presents an account of what happened to a business or industry over a number of years. It
chronicles the events that managers had to deal with, such as changes in the competitive environment,
and charts the managers' response, which usually involved changing the business- or corporate level
strategy. 
(https://answers.yahoo.com/question/
index;_ylt=AwrXgSJkk45Y6QEAfQ9PmolQ;_ylu=X3oDMTEyMGRqczVwBGNvbG8DZ3ExBHBvcwM3BHZ0aWQ
DQjI1NTlfMQRzZWMDc3I-?qid=20120213164511AA3hu2q)

Objective:
- To enhance the learner’s skill in analyzing situations and harness the decision-making potential
and measure the strength of their knowledge regarding the Pricing Strategy.
- To assess the level of student learners’ maturity and creativity in different marketing activity.
- To provide other avenues of learning using the case analysis using an actual industry scenario.

Let’s Play: A family of yours is planning to establish a business during this hard time. After all the
considerations a particular product was made which is not specific for pandemic purposes. Your
family is thinking that the product being made must be also intended even post pandemic period.
The specific segment was also identified, which is 25-35 years of age. What is not clear to your
family is the other segmentation approach, but the biggest concern here is what pricing approach
must be crafted? What specific concern must be considered before setting the price? 

Being part of the family what can you do to help your family dilemma.

The followings are things to consider before setting the price.

The location, your target customer, competitors, profit, cost, positioning. Other segmentation
approach that I will implement in our family business is “Socio-Demographic Segmentation”
because this approach for us to know the right price for our product. The pricing approach will be
“Value-based pricing” because when a price doesn’t work, the answer isn’t just to lower it, but to
determine how it can better match customer value. That may mean altering the product to better
suit the market. So that even if your target market can’t afford you best product, you still have the
same product but in a cheaper price.

PREPARED BY: RONALD CANOY BARRIGA

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 THE NATIONAL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
3rd & 5th Floor Main Building, Jhocson Street, Sampaloc Manila

Case Rubric: The criteria for evaluation will be as follows:

CRITERIA WEIGHT RATING

Creativity on Identifying the 5

specific concern

Ability to Identify Alternative 5

Solution

Ability to Identify basis of 5

alternative Solution

Appropriateness and viability of 10

the final Action/Solution

25

Ronald C. Barriga
FACULTY-IN-CHARGE

PREPARED BY: RONALD CANOY BARRIGA

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