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  • What Is A Marketing Mix?

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    Ahmed Nafeez
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    Marketing mix is a selection of marketing tools that focus on different areas to create a comprehensive marketing plan. Originally known as the 4 P's of product, price, placement, and promotion, the marketing mix has expanded to also include people, packaging, and process. The marketing mix aims to classify the key elements of a marketing strategy.

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    Marketing mix is a selection of marketing tools that focus on different areas to create a comprehensive marketing plan. Originally known as the 4 P's of product, price, placement, and promotion, the marketing mix has expanded to also include people, packaging, and process. The marketing mix aims to classify the key elements of a marketing strategy.

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    18 views1 page

    What Is A Marketing Mix?

    Uploaded by

    Ahmed Nafeez
    Marketing mix is a selection of marketing tools that focus on different areas to create a comprehensive marketing plan. Originally known as the 4 P's of product, price, placement, and promotion, the marketing mix has expanded to also include people, packaging, and process. The marketing mix aims to classify the key elements of a marketing strategy.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    What is a marketing mix?

    Marketing mix is a selection of marketing tools that include several areas of focus that
    can be combined to create a comprehensive plan. The term refers to a classification
    that began as the 4 P’s: product, price, placement, and promotion, and has been
    expanded to Product, Price, Promotion, Place, People, Packaging, and Process.

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